Exclusive Release: 2020 B2B Industry Marketing White Paper (Free Download)
"During turbulent times, the greatest danger is not the turbulence itself, but continuing to act with the logic of the past."
— Peter Drucker, Managing in Turbulent Times
2020 has been filled with turbulence. But there is no need to fear.
Gain cutting-edge insights and search for breakthroughs — we will surely rally and turn the tide!
Table of Contents · New Trends
This article will interpret the latest B2B industry marketing white paper in the context of current social conditions. In just 3 minutes, it will provide a detailed explanation of the following must-know new trends:
- How to "Convert Existing Traffic Leads"?
- How to Define User Profiles and Analyze User Behavior?
- How to Deeply Engage Customers for Efficient Nurturing?
- Full Lifecycle Maintenance, Scientific Review and Optimization Strategies
Click the image below or scan the QR code to download the "B2B Industry Marketing White Paper" early.
Challenges Faced by Various Industries Amid the Pandemic
The turmoil brought by the pandemic forces us to think and act. Currently, we face obstacles in offline visits, barriers to precise client communication, and increasing customer acquisition costs… Various industries are compelled to undertake digital transformation. The B2B marketing industry is also facing numerous challenges:
- Inability to distinguish which channels are quality channels and assess the effectiveness of user sources
- Inability to understand user needs, lacking effective long-term tracking tools
- Short user lifecycle and low loyalty
- CRM and social channels, online and offline operations are fragmented, making it difficult to leverage data value ``
At this moment, we must redefine ourselves and seek immediate actionable strategies, and digital marketing is precisely our breakthrough point.
How to Leverage the B2B Weapon — "Digital Marketing"
Digital marketing, based on clear database targets, leverages digital multimedia channels to achieve precision marketing and measurable results. In conjunction with the demands of the new era, we must transition from "focusing on customer acquisition" to "creating a complete marketing loop." Next, we will break down key stages of the marketing loop: "Acquire Customers — Identify Customers — Nurture — Maintain — Analyze", providing meaningful digital marketing insights for B2B enterprises. ``
01 Customer Acquisition
Acquire New Traffic Leads — Convert Existing Traffic Leads
The biggest marketing variable in 2019: Traffic No Longer Grows. B2B enterprises face a significant shift from acquiring new traffic leads to converting existing traffic leads.
User lifecycle management begins with potential leads. Transforming a potential user into a customer, and then converting the customer into a high-frequency, high-value user, requires a lead nurturing strategy. Lead nurturing is closely tied to marketing automation systems. Users are converted from sales leads, and these leads are derived from big data.
If it is possible to achieve omnichannel data integration and seamlessly merge with existing enterprise systems, it can significantly reduce the costs associated with enterprise communication and coordination.
02 Customer Identification
Define User Profiles, Analyze User Behavior
First, integrate information to identify target users, then utilize big data to define “user profiles”: Define “User Profiles” — Determine User Profiles through Tags — Build a “Tag System” — Enhance Lead Maturity.
Enterprise user data (including behavior, attributes, consumption, and other dimensions), product data, and after-sales data can all be gathered through interfaces into the enterprise's own SCRM data center. This allows for the quick and scientific analysis of user behavior based on big data.
What is the SCRM Member Data Management Module? It helps enterprises review the completeness of member/fan data, making it easier for marketers to analyze causes. It supports user rating, grouping, segmentation, and tagging, analyzes user behavior, and constructs multidimensional user profiles.
Even if we can't meet customers in person, customer identification can still be easily achieved, quickly infusing data with life and commercial value, thereby enabling meaningful data insights for marketing!
03 Customer Nurturing
Deep Engagement, Efficient Nurturing
Defining user profiles is a preparation for marketing automation.
When the user journey is chaotic, we need to capture the key touchpoints. By establishing an Interactive Journey Marketing Path, we can continuously nurture users from low value to high value until successful conversion. The communication, conversion, and nurturing of millions of users are all within our control.
Our anticipation for marketing automation is not just about saving manpower but also about solving tasks that humans cannot accomplish. By effectively utilizing "digital marketing" to focus on touchpoint marketing, we can address the "last mile" challenge of the marketing loop.
04 Maintenance - Analysis
Full Lifecycle Maintenance, Scientific Review and Optimization Strategies
B2B marketing requires building a complete customer lifecycle, from "potential customers registering as members, to repeat purchase activation, and then renewal reminders." This is a complex and repetitive maintenance process that demands significant human and energy resources.
Additionally, it requires a robust data analysis report to timely and accurately consolidate the complex marketing journey across all channels. This allows for a scientific review and optimization of future marketing strategies based on data feedback.
However, it is not the cumbersome human labor that can effortlessly accomplish these tasks, but rather the simplicity and convenience of "marketing automation." By leveraging "digital marketing" to achieve "marketing automation," we can conduct comprehensive data analysis. Through scientific modeling and professional analytical perspectives, we gain deep marketing insights that support business decision-making.
Turn the Tide, Thrive Towards the Sun "Turning the tide" is perfectly apt for the B2B industry right now. In the post-pandemic era, Webpower remains steadfast in adhering to the concept of "Intelligent Marketing," using technology to drive marketing efforts. Webpower helps B2B enterprises continuously and deeply explore member value, creating an "intelligent marketing" blueprint that infinitely extends the imagination of member marketing... The secrets of digital marketing lie within Webpower, and perhaps the only thing standing between you and "marketing automation" is a Dmartech.
We are, awaiting the turnaround.
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