High-Level Forum | Webpower Speaks Through Cases, Wins Extraordinary Awards

I. Extraordinary Ceremony, Industry Awards

On July 30, 2020, the Extraordinary Awards: Industrial Digital Transformation Summit Forum and Awards Ceremony was held as scheduled at the Shanghai Opportunity Center. The event, themed "New Infrastructure Accelerates Digital Transformation, New Technology Drives Marketing Upgrades," focused on the four key areas of marketing, technology, capital, and entrepreneurship.

Extraordinary Capital initiated an excellence award event targeting outstanding cases in China's marketing industry, further uncovering leading companies and emerging forces in the marketing field. This initiative aims to advance the digital transformation of corporate content creativity, sales conversion, and user operations, assisting brand owners in building business growth strategies and innovating commercial value. The meeting attracted numerous industry leaders, brand representatives, investors, scholars, and media alliances, creating a vibrant atmosphere on-site.

II. COO Summit Duel, Winning Extraordinary Awards

At this summit forum, Webpower's co-founder and COO, Liu Yun, participated as a special guest in the roundtable discussion titled "The Rise of Digital Transformation: Intelligent Marketing." Alongside other industry elites, Liu Yun engaged in a "Mount Hua Summit" style debate about the future development of the industry. This interactive session on digital transformation and live marketing was well-received by the attendees.

Liu Yun pointed out that a world-changing pandemic has created an unprecedented crisis for the global economy and physical industries, forcing an urgent need for physical industries to undergo digital marketing transformation.

Companies that were already focusing on cultivating private traffic before the pandemic could respond quickly to sudden changes in the external environment. By effectively activating private traffic and engaging in precise member operations, they could mitigate the impact of disruptions to offline business activities, allowing them to navigate the challenges more smoothly.

The operation of private traffic is not achieved overnight, nor does it yield immediate results. Therefore, it is strongly recommended that companies should establish their private traffic centers as early as possible.

Currently, we also see that many companies face various pain points while managing private traffic.

The operation of private traffic is no longer limited to WeChat public accounts or traditional CRM; it should be understood as a "traffic aggregation hub." Wherever a brand's target audience is located, that's where effective private traffic operations should take place. Platforms like Douyin, Kuaishou, and Xiaohongshu have become crucial battlegrounds for many businesses. Brand owners need to consider how to develop effective marketing and operational strategies to attract and engage their target audience.

Additionally, consolidating user data from various channels into a single private traffic center and effectively identifying and linking these users to create a 360-degree customer view is a challenge that businesses need to address.

As MarTech professionals, we need to focus on technological innovation and human-centric services in response to new demands. This means not only empowering private traffic but also enhancing digital operation methods and tools to comprehensively improve conversion effectiveness and truly empower businesses.

III. The More Exciting the Case, the More Comprehensive the Empowerment

Webpower's digital marketing cases for Chando and Make Up For Ever both won extraordinary awards. These accolades are both an honor and a motivator for us to remain at the forefront of the digital development wave. We will continue to explore and fully empower industries through MarTech technology.

At the same time, Webpower's award-winning cases also highlight the different dimensions of MarTech technology empowerment.

Precision Marketing: Chando SCRM Empowering Online and Offline Precision Marketing

Keywords: Data Management and Analysis, Precise Customer Profiling, Offline Target Audience Coverage, Online Tag-Based Advertising, Reduced Marketing Costs.

Through SCRM data management, Webpower helped the Chando brand quickly review the completeness of member/fan data, facilitating marketers in analyzing purchase reasons. This supports user rating, segmentation, grouping, and tagging processes, as well as in-depth user behavior analysis to build multi-dimensional, precise customer profiles. Even without face-to-face interactions with customers, identifying target users becomes effortless. This approach swiftly injects vitality and commercial value into the data, enabling meaningful insights that enhance marketing efforts!

The Chando brand used precise user profiling to locate and identify the main areas where their target offline audience is concentrated. This facilitated offline marketing efforts such as ground promotion to assist in customer acquisition. Online advertising became more targeted by directly addressing the needs of the target audience, selecting appropriate tags for ad placements. This matching process from product, channel, to marketing strategy ensured maximum customer awareness and approval. Consequently, this approach significantly reduced costs in the marketing process.

Member Operations: Make Up For Ever New Year Member Campaign Case

Keywords: Member Segmentation, Personalized Recommendations, Customer Retention, Increased Repurchase Rate.

Webpower enhanced Make Up For Ever's customer loyalty during the New Year period through effective member segmentation, personalized product recommendations, and matching rewards with the brand and its customer base. Retaining existing customers is simpler, more precise, and more effective in enhancing a company's core competitiveness than constantly competing for new customers.

The longer a company maintains relationships with its existing customers, the higher their purchase amounts and frequency become. This results in increased revenue for the business, leading to steady growth in profits.

Therefore, while new technologies can help reduce marketing costs, the cost of maintaining relationships with existing customers should not be excessively cut. After all, the core of any strategy is built on trust.

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