AIGC creates the Future of Fashion -- Liu Yun, CEO of AIGC, was invited to attend the 2023 World Capital of Design Conference
On the afternoon of September 27, 2024, the WDCC 2023 World Design Capital Conference, hosted by the Shanghai Municipal People's Government and supported by UNESCO and the Chinese National Commission for UNESCO, was in full swing along the banks of the Huangpu River, where Shanghai's political leaders, business elites, as well as experts, scholars, and design gurus from all over the world, gathered to look forward to the future of the design industry in the era of digital interaction. The future of the design industry in the era of digital interaction.
Ltd., as a leading enterprise in the field of digital technology in Shanghai, was invited to participate in WDCC2023 Fashion Design Chapter, which was jointly organized by Shanghai Municipal Commission of Economy and Informatization and Donghua University, and Liu Yun, CEO of Weberpearl, attended the Technology and Fashion Summit Forum and delivered a wonderful speech with the theme of "AIGC Creating Fashion AIGC to create the future of fashion" as the theme of the wonderful speech.
At the meeting, CEO Liu Yun first briefly introduced the concept of AIGC and the updated iteration of AIGC in the field of content generation in recent years. Then, he elaborated the broad market of AIGC productivity under the globalization vision from a macro perspective, and the development blueprint created by AIGC and human beings. Then, from the micro perspective, he extended his discussion on the multiple empowerment of AIGC to the fashion industry and the transformation and innovation it may bring to the world's technology and fashion industry. During this period, he took fashion trend prediction and the application of AIGC design tools as examples to show the feasibility of using AI to predict fashion trends; and took AIGC's functions of automatic generation of design sketches, optimization of supply chain management and personalized recommendation as examples to introduce AIGC's ability to provide inspiration and ideas to the design industry constantly, assisting designers to improve the efficiency and quality of creation, and bringing more convenient AIGC has brought a more convenient way of creation for the development of the fashion industry.
On the basis of the above, CEO Liu Yun also added and supplemented other functions that AIGC can develop with regard to the opportunities that AIGC is currently facing in the fashion industry: such as improving personalized customization services and designing more personalized products according to consumer needs, so as to enhance market attractiveness and customer stickiness. Such as designers and AI interaction, collision of never-before-seen design concepts and styles.
For the above forms of co-creativity between designers and AI, Liu Yun said that AI will never replace human beings, but designers should learn to embrace technology, so that AI becomes a tool to assist their own progress, and to further illustrate the great potential of co-creativity with AI with actual case data: for example, in 2017, the Muze project created by the German fashion platform Zalando and Google, the December 2022 Jacquemus X Nike ski series and the first AI FASHION WEEK, all applied AIGC technology, whether it is the amount of more than 100 million social interactions and nearly 20 million media exposures, or the variety and efficiency of clothing design creativity and efficiency, have achieved remarkable results, so that people witnessed the great help of technology-enabled digital transformation of the fashion industry.
Of course, the challenges facing AIGC cannot be ignored. For example, some traditional jobs may be replaced, the creativity of AIGC puts more pressure on designers to innovate and privacy and security issues. However, he pointed out that when we own and master AI, we will only embrace a brand new future. The event guests all agreed, and there was thunderous applause.
As the founder of Weberpearl, Liu Yun finally introduced some of the company's outstanding projects, such as LVMH, xx group's digital transformation program. We also invested in Mata Power, a company that focuses on Web3, and the customized 3D meta-universe game "Play Dress Island" for Shiseido Nars has been launched on WeChat, which is the first time in the beauty industry that meta-universe is integrated into the membership system, which is a brand-new attempt. These projects fully demonstrate our excellent performance in combining marketing and AIGC over the past 15 years, and add to the confidence and understanding of more industries in the co-creation of humans and AI.
This speech showed the unlimited potential of AIGC technology in the field of fashion, brought more thoughts and inspiration to the participants, and let more people outside the industry see the professionalism and strength of our company. In the future, Weber Poner will continue to work hard in the field of AIGC technology innovation, and work hand in hand with colleagues in the industry to better empower the fashion industry with AIGC, drive the design industry to change and innovate, and promote the prosperous development of the fashion industry.
