White Papers
Exhibition Industry Marketing Automation White Paper
In-depth research of 300+ exhibition enterprises
Redefining the value boundary of the MICE economy
Analysis of pain points in the exhibition industry
Strategies for exhibition industry in the digital age
Dmartech one-stop exhibition solution
Industry Benchmark Case Sharing
"Difficult to Find Incremental Capacity, Difficult to Operate Stock'' Dilemma
With the accelerated integration of online and offline, the massive customer data (covering official website registration, manual entry, social media, etc.) accumulated by the organizer in multiple channels is still in a fragmented state, and the weak cross-platform data integration capability leads to the low utilization rate of the data assets and the lack of an accurate decision-making basis for the optimization of marketing strategies.
At the same time, the organizers in the customer acquisition costs rising and operational complexity of the double pressure, automation tools penetration rate of less than 20%, a large number of teams into the "high load low output" vicious cycle, more exposed from the sloppy operation to the urgency of the transformation of lean operations.
Strategies for Exhibition Industry in Digital Age
At a time when digital technology is reshaping business logic, the global exhibition industry is experiencing a value leap from "scene service" to "data-driven".
In the face of structural changes in the industry, leading companies have built a triple attack system: to open up the data value chain through the technological base, to open up incremental markets through business model iteration, and to reconstruct the user experience with the application of cutting-edge technologies.
Full-Chain Smart Exhibition Marketing Solution
Industry Benchmark Case Sharing
We are with Canton Fair
- Email Fully Managed Service
- New and existing buyer lifecycle management
- People-centered precision marketing
- Automating the Marketing Journey
- Multi-Channel Linkage Marketing
- Official website VI design optimization
- Post-Exhibition E-Newsletter
Personalized Service
- Setting the content and focusing on the experience
Enriching email product lines and implementing human-centered and accurate delivery
Based on user feedback, form the unique style of Canton Fair emails - Fine-tuning technology, helping marketing
Automated Marketing Journey Built to Help Universities Market Intelligently
Building a high-level adaptive personalized marketing system to achieve new service experience improvement points
Explore User Preferences with AB Test as a Sharp Tool
Multi-Channel Marketing-Connecting Information Across Channels - Building Assessment and Catching Transformation
Mail delivery rate, open rate, and CTO are all higher than the industry average; among them, CTO improves significantly
Effective data cleansing and overall database health
Continuously build multi-dimensional user profiles for Canton Fair, user labels are updated in real time to keep the data alive.
Choose WebpowerX as Your Marketing Partner
20 years of email marketing expertise has enabled us to accumulate more than 2,000 email marketing cases in our self-built wiki system, serving more than 1,000+ clients.
WebpowerX has been focusing on the multi-dimensional marketing needs of enterprises and continuously outputting a variety of innovative, cutting-edge, and effective marketing products and services during its two decades of rooted development in China.
Role of the CDP (Customer Data Platform)
- Collection and Harmonization of All First-party Data
- Customer Data Management
- Customer Data Activation
Marketing Campaign
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