{"id":27117,"date":"2022-06-23T00:04:00","date_gmt":"2022-06-22T16:04:00","guid":{"rendered":"https:\/\/www.webpowerx.com\/?p=27117"},"modified":"2025-02-12T14:50:21","modified_gmt":"2025-02-12T06:50:21","slug":"%d0%b2-%d0%bf%d0%b0%d1%80%d1%82%d0%bd%d0%b5%d1%80%d1%81%d1%82%d0%b2%d0%b5-%d1%81-jd-technology-%d0%b2%d0%b8%d0%b4%d0%b5%d0%be%d1%80%d0%be%d0%bb%d0%b8%d0%ba-%d0%be%d0%b1-%d0%be%d0%b1%d0%bd%d0%be%d0%b2","status":"publish","type":"post","link":"https:\/\/www.webpowerx.com\/ru\/articles\/27117\/","title":{"rendered":"\u0412\u043c\u0435\u0441\u0442\u0435 \u0441 Jingdong \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438, 2022 \u0440\u043e\u0437\u043d\u0438\u0447\u043d\u043e\u0439 \u043f\u0440\u043e\u043c\u044b\u0448\u043b\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u044f \u0432\u0438\u0434\u0435\u043e 0 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\u0432\u043b\u0438\u044f\u044e\u0449\u0438\u0445 \u043d\u0430 \u044d\u0442\u043e\u0442 \u043f\u0440\u043e\u0446\u0435\u0441\u0441, \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u043f\u0440\u0435\u0434\u043f\u043e\u0441\u044b\u043b\u043a\u0430\u043c\u0438 \u0434\u043b\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u043f\u0440\u0435\u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u044f. \u041d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0435, \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u043f\u0440\u0435\u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u044f, \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u0442\u043e\u043b\u044c\u043a\u043e \u043e\u0441\u043e\u0437\u043d\u0430\u043d\u0438\u044f \u0438 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\u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0430 \u043c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0438\u044e \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0432\u0441\u0435\u043c \u0436\u0438\u0437\u043d\u0435\u043d\u043d\u044b\u043c \u0446\u0438\u043a\u043b\u043e\u043c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u043f\u043e\u0434 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435\u043c \u201cAIPL \u2014 In Love with the User\u201d, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u0434\u0440\u0430\u0437\u0434\u0435\u043b\u044f\u0435\u0442 \u0436\u0438\u0437\u043d\u0435\u043d\u043d\u044b\u0439 \u0446\u0438\u043a\u043b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u043d\u0430 \u201c\u0447\u0435\u0442\u044b\u0440\u0435 \u0444\u0430\u0437\u044b \u043b\u044e\u0431\u0432\u0438\u201d:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>01 \u042d\u0442\u0430\u043f 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LTV<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u0422\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u2014 \u044d\u0442\u043e \u043d\u0435\u0437\u0430\u043c\u0435\u043d\u0438\u043c\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0433\u043e \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412 2022 \u0433\u043e\u0434\u0443, \u0432 \u043e\u0442\u0432\u0435\u0442 \u043d\u0430 \u0440\u0435\u0437\u043a\u0438\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0432 \u043c\u0438\u0440\u043e\u0432\u043e\u0439 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u0438 \u0438 \u0441\u043f\u043e\u043d\u0442\u0430\u043d\u043d\u044b\u0435 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\u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u0433\u043e\u043b\u043e\u0441\u043e\u0432\u044b\u0445 \u0432\u044b\u0437\u043e\u0432\u043e\u0432 \u0441 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435\u043c \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041c\u044b \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0438\u043b\u0438\u0441\u044c \u0441 JD.com Technology, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0441\u0432\u043e\u0438 \u0441\u0438\u043b\u044c\u043d\u044b\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 SCRM-\u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439 \u0438 \u0434\u0430\u043d\u043d\u044b\u0445 \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u043e\u0441\u043d\u043e\u0432\u044b, \u0441\u043e\u0437\u0434\u0430\u043b\u0438 \u043d\u043e\u0432\u0443\u044e \u201c\u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0443\u044e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0443\u044e \u043c\u0430\u0442\u0440\u0438\u0446\u0443\u201d, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043e\u0441\u0443\u0449\u0435\u0441\u0442\u0432\u043b\u044f\u0442\u044c 360-\u0433\u0440\u0430\u0434\u0443\u0441\u043d\u044b\u0439 \u043c\u043d\u043e\u0433\u043e\u0441\u0435\u0433\u043c\u0435\u043d\u0442\u043d\u044b\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0434\u043b\u044f \u043a\u043e\u0441\u043c\u0435\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u0438 \u0434\u0440\u0443\u0433\u0438\u0445 \u0440\u0438\u0442\u0435\u0439\u043b\u043e\u0432\u044b\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/640-5.jpg\" alt=\"\" class=\"wp-image-6295\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u041c\u044b \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043c\u043e\u0436\u0435\u043c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0438\u0435 \u043e\u0431\u044a\u0435\u043c\u044b \u0434\u0430\u043d\u043d\u044b\u0445 \u0434\u043b\u044f \u0442\u043e\u0447\u043d\u043e\u0433\u043e \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 JD.com, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0433\u043b\u0443\u0431\u043e\u043a\u0438\u0435 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439 \u0438 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0438\u0445 \u0432 \u0431\u043e\u043b\u0435\u0435 \u0443\u0437\u043a\u0438\u0435 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u044b;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0431\u0440\u0435\u043d\u0434\u0430 \u043c\u043e\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442 \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u043d\u043e\u0432\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f, \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0438\u0442\u044c \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0435 \u043a\u0430\u043d\u0430\u043b\u044b \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u043d\u0430 \u0432\u0441\u0435\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0445 \u0438 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u043e\u0435 \u043e\u0431\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043d\u0430 \u043f\u0440\u043e\u0442\u044f\u0436\u0435\u043d\u0438\u0438 \u0432\u0441\u0435\u0433\u043e \u0438\u0445 \u0436\u0438\u0437\u043d\u0435\u043d\u043d\u043e\u0433\u043e \u0446\u0438\u043a\u043b\u0430, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442 \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0432\u043e\u0432\u043b\u0435\u0447\u0451\u043d\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e \u0438 \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u0443\u044e \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0434\u043b\u044f \u043d\u0438\u0445.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/640-6.jpg\" alt=\"\" class=\"wp-image-6296\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/640-7.jpg\" alt=\"\" class=\"wp-image-6297\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">2022 \u0433\u043e\u0434 \u0443\u0436\u0435 \u043f\u043e\u0447\u0442\u0438 \u0437\u0430\u043a\u043e\u043d\u0447\u0438\u043b\u0441\u044f, \u043f\u043e\u044d\u0442\u043e\u043c\u0443, \u0447\u0442\u043e\u0431\u044b \u0434\u043e\u0441\u0442\u0438\u0447\u044c \u0441\u0432\u043e\u0438\u0445 \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u0438\u0445 \u0446\u0435\u043b\u0435\u0439 \u0432 \u044d\u0442\u043e\u043c \u0433\u043e\u0434\u0443, \u043d\u0435 \u0443\u043f\u0443\u0441\u0442\u0438\u0442\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0432\u043e\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u044b\u043c\u0438 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u043c\u0438 \u043e\u0442 \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432. \u0421\u043b\u0435\u0434\u0443\u044e\u0449\u0430\u044f \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0441\u0442\u0430\u0442\u044c \u0431\u043e\u0433\u0430\u0442\u044b\u043c \u2014 \u0438\u043c\u0435\u043d\u043d\u043e \u0437\u0434\u0435\u0441\u044c!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/640-8.jpg\" alt=\"\" class=\"wp-image-6298\"\/><\/figure>\n<\/div>\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph translation-block\">\u0414\u0435\u043a\u043b\u0430\u0440\u0430\u0446\u0438\u044f \u043f\u0440\u0430\u0432 Webpower<br>Webpower China \u0412\u0441\u0435 \u043f\u0440\u0430\u0432\u0430 \u0437\u0430\u0449\u0438\u0449\u0435\u043d\u044b.<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>\u5f15\u6d41\u6210\u672c\u9ad8\u3001\u6e20\u9053ROI\u4f4e\u3001\u89e6\u8fbe\u7528\u6237\u540e\u6548\u679c\u4e0d\u4f73\u3001\u4e1a\u52a1\u573a\u666f\u548c\u94fe\u8def\u7f3a\u5931\u3001\u5e97\u94fa\u76f4\u64ad\u7a7a\u7a97\u671f\u957f\u2026\u2026\u8fd9\u662f\u957f\u671f\u56f0\u6270\u5e7f\u5927\u7f8e\u5986\u4e2a\u62a4 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":27135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[77,56,76,58],"class_list":["post-27117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-cases","tag-ai","tag-scrm","tag-76","tag-58"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" 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