{"id":27296,"date":"2022-07-01T16:39:00","date_gmt":"2022-07-01T08:39:00","guid":{"rendered":"https:\/\/www.webpowerx.com\/?p=27296"},"modified":"2025-02-14T01:44:56","modified_gmt":"2025-02-13T17:44:56","slug":"%e9%87%8d%e7%a3%85%ef%bc%9a%e3%80%8a2022%ef%bc%8cb2b%e4%bc%81%e4%b8%9a%e5%be%ae%e4%bf%a1%e7%a7%81%e5%9f%9f%e8%bf%90%e8%90%a5%e7%99%bd%e7%9a%ae%e4%b9%a6%e3%80%8b-%e5%a6%82%e4%bd%95","status":"publish","type":"post","link":"https:\/\/www.webpowerx.com\/pt\/articles\/27296\/","title":{"rendered":"Pesado: \"2022, B2B Enterprise WeChat Private Domain Operation Whitepaper\" - Como conquistar o mercado de 500 milh\u00f5es de utilizadores!"},"content":{"rendered":"<p class=\"wp-block-paragraph\">No in\u00edcio de 2022, as empresas B2B enfrentam um ano dif\u00edcil em que ter\u00e3o de reduzir os seus or\u00e7amentos totais de marketing devido a factores espec\u00edficos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Como amplificar ainda mais as vantagens e efeitos do marketing online com or\u00e7amento limitado? \u00c9 um desafio comum enfrentado por todas as empresas B2B.Webpower, ap\u00f3s um longo per\u00edodo de observa\u00e7\u00e3o e explora\u00e7\u00e3o, resume <strong>\"2022, B2B Enterprises WeChat Private Domain Operation Whitepaper\"<\/strong>, que d\u00e1 algumas previs\u00f5es e sugest\u00f5es ousadas dos dilemas comumente enfrentados por empresas B2B dom\u00e9sticas no momento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Clique na imagem abaixo para baixar instantaneamente <strong>\"2022, B2B Enterprise WeChat Private Domain Operation White Paper\"<\/strong> de gra\u00e7a!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/form.dmartech.cn\/form\/prod\/ec9164d56416a972\/2022%20Webpower%20Wecom%20E-Book.html?id=1653&amp;x_field_1=website\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/640-12-2.png\" alt=\"\" class=\"wp-image-7026\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 entrada de 2022, a taxa de crescimento do mercado est\u00e1 a abrandar e quase todas as marcas enfrentam uma concorr\u00eancia mais brutal pela sobreviv\u00eancia, com as empresas B2B numa situa\u00e7\u00e3o particularmente dif\u00edcil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Na Webpower, investig\u00e1mos um grupo aleat\u00f3rio de empresas B2B no in\u00edcio de 2022:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre elas, cerca de 40% t\u00eam vindo a investir or\u00e7amentos de marketing adicionais desde o in\u00edcio de 2021 para fazer face \u00e0 diminui\u00e7\u00e3o das receitas, e mais de 80% das empresas B2B inquiridas afirmaram que j\u00e1 aumentaram ou tencionam aumentar a propor\u00e7\u00e3o do marketing em linha e embarcaram ativamente na transforma\u00e7\u00e3o digital do marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A este respeito, o marketing de dom\u00ednio privado baseado na opera\u00e7\u00e3o SCRM tornou-se o foco de inova\u00e7\u00e3o para muitas empresas B2B.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre as empresas inquiridas, mais de 68% afirmaram ter tentado aceder ao sistema CRM e abrir uma opera\u00e7\u00e3o de dom\u00ednio privado; as restantes 32% empresas B2B inquiridas afirmaram que cerca de 80% afirmaram ter sentido a press\u00e3o exercida pelo marketing de dom\u00ednio privado dos concorrentes do mesmo sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Olhando para o mundo como um todo, a tend\u00eancia \u00e9 fazer uma transforma\u00e7\u00e3o digital no marketing, independentemente da natureza do neg\u00f3cio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tomando o mercado norte-americano como exemplo, um relat\u00f3rio sugere que, entre 2020 e o final de 2021, o n\u00famero de organiza\u00e7\u00f5es norte-americanas que est\u00e3o a passar por uma transforma\u00e7\u00e3o digital do seu marketing aumentou de 691 TP3T para 911 TP3T.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">\u00c9, portanto, razo\u00e1vel acreditar que a <strong>digitaliza\u00e7\u00e3o do marketing vai varrer o mundo nos pr\u00f3ximos cinco anos! <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading translation-block\">I.<strong>Supercontactos de marketing empresarial B2B<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 preciso dizer que as empresas B2B, devido \u00e0s suas carater\u00edsticas pr\u00f3prias, em compara\u00e7\u00e3o com as empresas B2C, na transforma\u00e7\u00e3o digital e nas opera\u00e7\u00f5es privadas, t\u00eam de facto uma desvantagem inerente, cuja raiz reside na \"liga\u00e7\u00e3o com o utilizador n\u00e3o \u00e9 suficientemente estreita\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O modelo tradicional de marketing empresarial B2B, EDM e SMS, como principal modelo de marketing de contacto, \u00e9 ligeiramente reduzido. Agora, gra\u00e7as \u00e0 prosperidade das plataformas sociais, o ecossistema WeChat, como principal cen\u00e1rio do modelo de marketing, \u00e9 altamente favorecido. E isto, a melhoria passo a passo do WeChat empresarial, esconde uma enorme oportunidade de marketing.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/640-8-3.png\" alt=\"\" class=\"wp-image-7022\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/640-2-9.png\" alt=\"\" class=\"wp-image-7016\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/640-3-8.png\" alt=\"\" class=\"wp-image-7017\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">De acordo com os dados divulgados pelo 2021 WeChat Open PRO: o n\u00famero de empresas e organiza\u00e7\u00f5es reais ligadas ao Enterprise WeChat ultrapassa os 10 milh\u00f5es; o n\u00famero de utilizadores activos ultrapassa os 180 milh\u00f5es; e o n\u00famero de utilizadores activos WeChat ligados ultrapassa os 500 milh\u00f5es!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por conseguinte, a utiliza\u00e7\u00e3o de ferramentas especializadas de opera\u00e7\u00e3o do WeChat para empresas para chegar aos 500 milh\u00f5es de utilizadores ao seu alcance e convert\u00ea-los no seu pr\u00f3prio tr\u00e1fego de dom\u00ednio privado ser\u00e1 uma forma importante de as empresas B2B comercializarem online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><strong>Quer saber mais sobre o jogo de crescimento de opera\u00e7\u00e3o de dom\u00ednio privado de micro-canal empresarial B2B nos pr\u00f3ximos 5 anos, clique no cart\u00e3o abaixo para fazer o download gratuito<\/strong><strong>\"2022, white paper de opera\u00e7\u00e3o de dom\u00ednio privado de micro-canal empresarial B2B\":<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/form.dmartech.cn\/form\/prod\/ec9164d56416a972\/2022%20Webpower%20Wecom%20E-Book.html?id=1591&amp;x_field_1=\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/640-8-3.png\" alt=\"\" class=\"wp-image-7022\"\/><\/a><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/640-5-7.png\" alt=\"\" class=\"wp-image-7019\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading translation-block\">Em segundo lugar, o <strong>mapeamento de micro-marketing empresarial B2B<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como um super ponto de contacto para as empresas B2B ligarem os utilizadores, a Enterprise Micro passou por tr\u00eas itera\u00e7\u00f5es, aperfei\u00e7oando as fun\u00e7\u00f5es necess\u00e1rias para as opera\u00e7\u00f5es comerciais da empresa e ligando as direc\u00e7\u00f5es internas e externas, e tornando a tarefa de depositar os utilizadores no dom\u00ednio privado mais eficiente e conveniente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No processo de coopera\u00e7\u00e3o com a Enterprise Micro para a comercializa\u00e7\u00e3o de dom\u00ednios privados, a etapa de convers\u00e3o de visitante - cliente potencial \u00e9 particularmente importante. Ao longo de todo o ciclo de vida do utilizador, desde visitantes a potenciais clientes at\u00e9 \u00e0 convers\u00e3o final sql, mql num \u00fanico, a experi\u00eancia inicial do utilizador \u00e9 muito importante para a coopera\u00e7\u00e3o subsequente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por conseguinte, para al\u00e9m de utilizar os atributos funcionais que acompanham a Enterprise Micro, lig\u00e1-la a sistemas de automatiza\u00e7\u00e3o de marketing, expandir a cadeia de marketing e enriquecer a experi\u00eancia do utilizador \u00e9 uma jogada de alto n\u00edvel que muitas empresas B2B ignoram.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Para este fim, produzimos um <strong>Microempresa B2B + Mapeamento Global de Automa\u00e7\u00e3o de Marketing<\/strong> especial para ajudar a maioria das empresas B2B a entender rapidamente a l\u00f3gica da nova etapa do jogo de marketing online:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/640-8-3.png\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/640-8-3.png\" alt=\"\" class=\"wp-image-7022\"\/><\/a><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/640-7-4.png\" alt=\"\" class=\"wp-image-7021\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Ao mesmo tempo, tomamos como exemplo uma opera\u00e7\u00e3o de evento de f\u00f3rum ao vivo do WeChat, para mostrar em detalhes como as empresas B2B WeChat ajudam o marketing online, ...<strong>Os interessados podem clicar no cart\u00e3o abaixo para fazer o download gratuito do \"2022, B2B Enterprise WeChat Private Domain Operation White Paper\" para obter detalhes do caso:<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/form.dmartech.cn\/form\/prod\/ec9164d56416a972\/2022%20Webpower%20Wecom%20E-Book.html?id=1591&amp;x_field_1=\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/640-8-3.png\" alt=\"\" class=\"wp-image-7022\"\/><\/a><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/640-9-3.png\" alt=\"\" class=\"wp-image-7023\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph translation-block\">Em terceiro lugar, <strong>pr\u00e1tica de marketing wechat empresarial B2B<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As ferramentas de automatiza\u00e7\u00e3o de marketing e de microempresas para jogar, comer atrav\u00e9s do utilizador, \u00e9 a pr\u00f3xima forma inovadora de marketing em linha para empresas B2B, em que a utiliza\u00e7\u00e3o inteligente de ferramentas personalizadas desempenhar\u00e1 um papel fundamental na redu\u00e7\u00e3o dos custos de marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">No processo de execu\u00e7\u00e3o di\u00e1ria de marketing, as empresas s\u00e3o frequentemente confrontadas com <strong>\"a monitoriza\u00e7\u00e3o do canal \u00e9 dif\u00edcil\", \"o processamento de dados \u00e9 dif\u00edcil\", \"a falta de base para a tomada de decis\u00f5es\", \"WeChat e interface de plataforma de automa\u00e7\u00e3o de marketing dif\u00edcil\"<\/strong> e outros problemas pr\u00e1ticos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em resposta ao dilema acima referido, a Webpower desenvolveu uma ferramenta auxiliar \"Interaction Centre\" para tornar a liga\u00e7\u00e3o entre o WeChat e a plataforma de automatiza\u00e7\u00e3o de marketing mais natural e a experi\u00eancia do utilizador mais fluente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O widget \"Centro de Intera\u00e7\u00e3o\" pode fazer exatamente isso:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>-Um clique para saltar para o formul\u00e1rio do applet;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>-Personalizar a p\u00e1gina do formul\u00e1rio de reten\u00e7\u00e3o;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>-Gerar c\u00f3digo de miniaplicativo e links curtos ap\u00f3s a publica\u00e7\u00e3o, que podem ser utilizados para saltar SMS, tweetar WeChat, etc;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>-Atrav\u00e9s do microassistente de empresa, a reten\u00e7\u00e3o de fundos pelo utilizador atrai automaticamente a microempresa;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>-Personaliza\u00e7\u00e3o do percurso de marketing de acompanhamento, gera\u00e7\u00e3o de etiquetas de subscritor, marketing por correio eletr\u00f3nico acionado automaticamente<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>......<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Para saber como a ferramenta \"Interaction Center\" funciona com Enterprise Micro e Automa\u00e7\u00e3o de Marketing para alcan\u00e7ar KPIs de marketing B2B, clique no cart\u00e3o abaixo para <strong>baixar uma c\u00f3pia gratuita do \"2022, B2B Enterprise WeChat Private Domain Operations White Paper\" para obter mais informa\u00e7\u00f5es:<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/form.dmartech.cn\/form\/prod\/ec9164d56416a972\/2022%20Webpower%20Wecom%20E-Book.html?id=1591&amp;x_field_1=\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/640-6-5.png\" alt=\"\" class=\"wp-image-7020\"\/><\/a><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/640-11-2.png\" alt=\"\" class=\"wp-image-7025\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Conclus\u00e3o:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O ecossistema de marketing B2B na China continua a ser uma \u00e1rea com elevado potencial de desenvolvimento, procurando ativamente a transforma\u00e7\u00e3o digital, utilizando a Enterprise Micro e v\u00e1rias ferramentas de automatiza\u00e7\u00e3o de marketing, o que constitui o futuro motor de crescimento das empresas B2B.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quer saber mais sobre a transforma\u00e7\u00e3o digital da empresa B2B, produtos secos de automa\u00e7\u00e3o de marketing, bem-vindo para continuar a prestar aten\u00e7\u00e3o ao webpower, voc\u00ea tamb\u00e9m pode entrar em contato conosco diretamente, gratuitamente para receber todos os tipos de pacote de presente de produtos secos oh!<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/form.dmartech.cn\/form\/prod\/ec9164d56416a972\/2022%20Webpower%20Wecom%20E-Book.html?id=1591&amp;x_field_1=\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/640-12-2.png\" alt=\"\" class=\"wp-image-7026\"\/><\/a><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/640-13-2.png\" alt=\"\" class=\"wp-image-7027\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Webpower Marketing Inteligente<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como fornecedor de servi\u00e7os de marketing digital de n\u00edvel empresarial, a Webpower possui sub-marcas como a iDigitalForce e a DmartechForce, e est\u00e1 profundamente empenhada nos dom\u00ednios da automatiza\u00e7\u00e3o do marketing, do marketing de membros SCRM, do marketing por correio eletr\u00f3nico e do marketing de dom\u00ednios privados. A Webpower ajuda as empresas a criar um marketing de ciclo fechado atrav\u00e9s do mapeamento do \"Smart Marketing\".<strong>Somos a Webpower.<\/strong><br><strong>Uma ag\u00eancia de marketing digital com atitude<\/strong><img decoding=\"async\" src=\"blob:http:\/\/localhost\/0339aaa7-a428-484c-8f2c-fc19d90673d5\" alt=\"fotografia\"><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center wp-block-paragraph translation-block\">Declara\u00e7\u00e3o de Direitos da Webpower<br>Webpower China Todos os direitos reservados.<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>\u8fdb\u51652022\u5e74\uff0c\u7531\u4e8e\u7279\u6b8a\u7684\u56e0\u7d20\u5f71\u54cd\uff0c\u4eca\u5e74\u7684B2B\u4f01\u4e1a\u9762\u4e34\u7740\u4e0d\u5f97\u4e0d\u7f29\u51cf\u603b\u8425\u9500\u9884\u7b97\u7684\u8270\u96be\u5904\u5883\u3002 \u5982\u4f55\u5728\u9884\u7b97\u6709\u9650\u7684\u60c5 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