{"id":27207,"date":"2022-07-22T13:59:00","date_gmt":"2022-07-22T05:59:00","guid":{"rendered":"https:\/\/www.webpowerx.com\/?p=27207"},"modified":"2025-02-14T01:44:24","modified_gmt":"2025-02-13T17:44:24","slug":"%e7%ba%bf%e4%b8%8b%e6%b4%bb%e5%8a%a8%e6%85%a2%e6%85%a2%e5%a4%8d%e8%8b%8f%ef%bc%8c%e8%90%a5%e9%94%80%e8%87%aa%e5%8a%a8%e5%8c%96%e8%83%bd%e5%b8%ae%e5%8a%a9%e5%b8%82%e5%9c%ba%e9%83%a8%e5%b8%a6%e6%9d%a5","status":"publish","type":"post","link":"https:\/\/www.webpowerx.com\/pt\/articles\/27207\/","title":{"rendered":"Com as campanhas offline a recuperarem lentamente, o que \u00e9 que a automatiza\u00e7\u00e3o do marketing pode ajudar os departamentos de marketing a trazer para a mesa?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Nos dias de suspens\u00e3o offline, a Webpower continuou a ligar-se e a interagir consigo atrav\u00e9s da transmiss\u00e3o em direto online, e agora que as actividades offline come\u00e7am lentamente a recuperar, chegou o dia em que nos podemos encontrar consigo offline!<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Na passada quinta-feira, a <strong>Webpower participou na 10\u00aa Cimeira de Marketing Inovador da TopDigital<\/strong> como expositor, onde a equipa da Webpower discutiu os desafios e oportunidades do marketing digital com grandes marcas.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/1-1.jpg\" alt=\"\" class=\"wp-image-7870\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/2.jpg\" alt=\"\" class=\"wp-image-7871\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/3.jpg\" alt=\"\" class=\"wp-image-7872\"\/><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/4.jpg\" alt=\"\" class=\"wp-image-7873\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph translation-block\">Sendo a primeira feira comercial offline em que estive envolvido desde que regressei ao trabalho, estou aqui para vos falar sobre <strong>o que a Webpower fez para se preparar para esta feira e qual o papel que a automatiza\u00e7\u00e3o do marketing desempenhou<\/strong>? Vamos dar uma olhadela.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>I. O papel das actividades fora de linha continua a ser insubstitu\u00edvel<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Embora a transmiss\u00e3o em direto online se tenha tornado um canal de marketing para muitas empresas B2B, os eventos offline podem quebrar as barreiras espaciais e continuar a desempenhar um papel significativo para as empresas B2B.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/15..jpg\" alt=\"\" class=\"wp-image-7898\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 por isso que a Webpower e muitas empresas B2B participam em eventos de feiras comerciais offline, na esperan\u00e7a de ganhar mais exposi\u00e7\u00e3o e obter mais contactos e oportunidades de coopera\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading translation-block\"><strong>Segundo<\/strong>, a <strong>automatiza\u00e7\u00e3o do marketing compensa a m\u00e3o de obra e promove eficazmente<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Assim, para os departamentos de marketing, quer sejam organizadores de eventos ou expositores, cada evento offline \u00e9 uma oportunidade a aproveitar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">No entanto, para al\u00e9m das grandes empresas com departamentos de marketing bem dotados de pessoal, muitas pequenas e m\u00e9dias empresas t\u00eam falta de pessoal nos seus departamentos de marketing, pelo que tamb\u00e9m enfrentam problemas como a incapacidade de <strong>rastrear a origem dos dados, a dificuldade de triagem de leads e a incapacidade de discernir a efic\u00e1cia do canal<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Para <strong>concluir de forma mais eficiente todo o processo de gest\u00e3o di\u00e1ria de leads e a prepara\u00e7\u00e3o de toda a cadeia de actividades em linha e fora de linha, \u00e9 tamb\u00e9m importante dispor de uma ferramenta de marketing adequada<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Webpower Marketing utilizou ent\u00e3o ferramentas de automatiza\u00e7\u00e3o de marketing para completar eficazmente um evento desde a pr\u00e9 at\u00e9 \u00e0 p\u00f3s-confer\u00eancia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Em terceiro lugar, as actividades completas da cadeia de comercializa\u00e7\u00e3o praticam a entrega<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">O nosso objetivo para este evento era <strong>mostrar a temperatura da empresa, construir uma imagem corporativa e trazer algumas formas<\/strong> no primeiro evento de feira offline ap\u00f3s o rein\u00edcio do trabalho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Assim, o departamento de marketing planeou um sorteio de uma caixa cega com o tema <strong># Saving Work emo Moments #<\/strong> para lhe trazer algumas guloseimas que pode utilizar no seu trabalho di\u00e1rio, tais como caf\u00e9, cabos de dados 3 em 1, sacos de lona, etc., com uma taxa de vit\u00f3ria de <strong>1,00%, para que todos os utilizadores que participam no offline possam obter a satisfa\u00e7\u00e3o<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/5.jpg\" alt=\"\" class=\"wp-image-7876\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Em seguida, com ferramentas de automa\u00e7\u00e3o de marketing para criar um loop fechado de marketing, a partir do utilizador <strong>passo 1, para alcan\u00e7ar os passos de marketing subsequentes, ter uma boa experi\u00eancia do utilizador <\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Em primeiro lugar, configure o <strong>c\u00f3digo QR exclusivo do micro assistente empresarial e resposta autom\u00e1tica<\/strong>, os utilizadores digitalizam o site no c\u00f3digo QR no tesouro de f\u00e1cil abertura para adicionar que ser\u00e1 automaticamente reproduzido na etiqueta <strong>\"0714 offline exhibition\"<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/6.jpg\" alt=\"\" class=\"wp-image-7877\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph translation-block\">Em seguida, o WeChat do utilizador receber\u00e1 automaticamente o <strong>Enterprise Micro Assistant empurrado pelo centro interativo do pequeno programa <\/strong>, clique nele para preencher o formul\u00e1rio.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/7-1.jpg\" alt=\"\" class=\"wp-image-7878\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Uma vez que prepar\u00e1mos tr\u00eas presentes diferentes, utiliz\u00e1mos o centro interativo para criar tr\u00eas applets de p\u00e1gina, correspondentes a tr\u00eas c\u00f3digos QR diferentes colocados no design do voucher.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/8.jpg\" alt=\"\" class=\"wp-image-7879\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph translation-block\">Desta forma, quando os utilizadores se dirigem ao pessoal para retirar o cup\u00e3o de resgate da caixa cega depois de preencherem o formul\u00e1rio, <strong>deslizando o c\u00f3digo QR no cup\u00e3o de resgate, aparecer\u00e1 a p\u00e1gina vencedora criada pelo Centro Interativo e saber\u00e3o que tipo de presente ganharam<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/9..jpg\" alt=\"\" class=\"wp-image-7880\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Em seguida, pode apresentar a p\u00e1gina e o vale aos funcion\u00e1rios da Webpower para resgatar o presente, e os funcion\u00e1rios rasgar\u00e3o o vale secund\u00e1rio do vale de resgate para representar que este foi cancelado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Al\u00e9m disso, para cada utilizador que preenche o formul\u00e1rio, tamb\u00e9m configuramos uma jornada de marketing correspondente, ap\u00f3s o utilizador preencher o formul\u00e1rio que <strong>pode desencadear um e-mail em tempo real, que tem um link de download para a cole\u00e7\u00e3o de whitepaper da Webpower<\/strong>, ou seja, participar na atividade pode n\u00e3o s\u00f3 levar o presente, mas tamb\u00e9m ter a ess\u00eancia dos produtos secos Oh!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/10..jpg\" alt=\"\" class=\"wp-image-7881\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph translation-block\">O link da cole\u00e7\u00e3o de documentos t\u00e9cnicos abrange <strong>email marketing, opera\u00e7\u00f5es de dom\u00ednio privado WeChat empresarial, DTC, automatiza\u00e7\u00e3o de marketing e muitos outros t\u00f3picos populares<\/strong>, que podem ser ben\u00e9ficos quer seja uma empresa ToB ou ToC.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/11..jpg\" alt=\"\" class=\"wp-image-7882\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph translation-block\">Os utilizadores que preencherem o formul\u00e1rio ser\u00e3o <strong>subagrupados em grupos de utilizadores, marcados de acordo com os eventos no conjunto de leads para facilitar as opera\u00e7\u00f5es de incuba\u00e7\u00e3o subsequentes<\/strong>, tais como o lan\u00e7amento de documentos t\u00e9cnicos, eventos ao vivo que possam ser de interesse, etc., e enviados com precis\u00e3o aos utilizadores atrav\u00e9s de e-mails, SMS e mensagens WeChat empresariais.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/12..jpg\" alt=\"\" class=\"wp-image-7883\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" src=\"blob:http:\/\/localhost\/3bf395cf-417f-42f0-a9be-c7c7b9f0b19e\" alt=\"fotografia\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">A prop\u00f3sito, aqui com anteced\u00eancia para fazer uma pr\u00e9via, <strong>revista quinzenal da Webpower - WP rec\u00e9m-visto<\/strong> por vir, <strong>uma vis\u00e3o profunda dos cen\u00e1rios de marketing, novos insights publicados, e o acompanhamento ser\u00e1 emparelhado com o tema correspondente do evento ao vivo <\/strong>, para que todos possam explicar. Se voc\u00ea quiser receber a revista semanal dupla, voc\u00ea pode <strong>clique na imagem para deixar seu endere\u00e7o de e-mail<\/strong>, <strong>quando a revista semanal dupla estiver pronta, ela ser\u00e1 enviada para sua caixa de correio<\/strong>!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/form.dmartech.cn\/form\/prod\/ec9164d56416a972\/%E7%95%99%E4%B8%8B%E9%82%AE%E7%AE%B1%E5%9C%B0%E5%9D%80%EF%BC%8C%E8%8E%B7%E5%8F%96%E5%8F%8C%E5%91%A8%E5%88%8A.html?id=1649&amp;x_field_1=%E5%BE%AE%E4%BF%A1%E5%85%AC%E4%BC%97%E5%8F%B7\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/13..jpg\" alt=\"\" class=\"wp-image-7884\"\/><\/a><figcaption class=\"wp-element-caption\"><strong>Clique na imagem para deixar o seu e-mail<\/strong>(matem\u00e1tica) g\u00e9nero<strong>O boletim quinzenal ser\u00e1 enviado por correio eletr\u00f3nico quando estiver pronto.<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/form.dmartech.cn\/form\/prod\/ec9164d56416a972\/%E7%95%99%E4%B8%8B%E9%82%AE%E7%AE%B1%E5%9C%B0%E5%9D%80%EF%BC%8C%E8%8E%B7%E5%8F%96%E5%8F%8C%E5%91%A8%E5%88%8A.html?id=1649&amp;x_field_1=%E5%BE%AE%E4%BF%A1%E5%85%AC%E4%BC%97%E5%8F%B7\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>A procura de ferramentas \u00e9 apenas um aspeto, o mais importante \u00e9 como fazer com que a ferramenta maximize o seu valor, al\u00e9m disso, as actividades offline est\u00e3o a come\u00e7ar a recuperar, tudo vai melhorar lentamente, para cada encontro, a Webpower estar\u00e1 sinceramente preparada, ansiosa por conhec\u00ea-lo ~!<img decoding=\"async\" src=\"blob:http:\/\/localhost\/d43fe6e6-ea5b-4812-ad86-54e14ed1a618\" alt=\"fotografia\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sobre a Webpower<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">A <strong>Webpower<\/strong> foi fundada na Holanda em 1999, entrou na China em 2006, e agora tem 11 filiais em todo o mundo. Como um fornecedor de servi\u00e7os de marketing omnicanal inteligente, a Webpower tem-se concentrado nas necessidades de marketing multidimensional das empresas h\u00e1 mais de 10 anos e produz continuamente uma variedade de produtos e servi\u00e7os de marketing inovadores, de ponta e eficazes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Em 2018, a Webpower lan\u00e7ou o sistema <strong>\"Smart Marketing\"<\/strong> para criar um ciclo fechado de marketing para empresas, desde <strong>conex\u00e3o de dados omnicanal, automa\u00e7\u00e3o de marketing, an\u00e1lise de dados multidimensionais at\u00e9 aplica\u00e7\u00e3o de cen\u00e1rios e desenvolvimento personalizado<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">A Webpower fornece agora servi\u00e7os profissionais de marketing para <strong>Retail, IT, Viagens, Avia\u00e7\u00e3o, MICE, Finan\u00e7as<\/strong> e outras 10 ind\u00fastrias, incluindo:<strong>Starbucks, Sony, Walmart, GIVENCHY, Remy Martin, Lenovo, Disney, China Eastern Airline, DBS, Pacific Insurance<\/strong> e outras empresas de renome mundial. strong&gt;e outras empresas de renome mundial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Aderindo ao conceito de \"Marketing Inteligente\", o objetivo da Webpower \u00e9 <strong>promover o marketing com tecnologia, explorar profundamente o valor do cliente para as empresas, ajudar as empresas a criar um mapa de \"marketing inteligente\" e alargar a imagina\u00e7\u00e3o infinita do marketing digital. <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Webpower Marketing Inteligente<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como fornecedor de servi\u00e7os de marketing digital de n\u00edvel empresarial, a Webpower possui sub-marcas como a iDigitalForce e a DmartechForce, e est\u00e1 profundamente empenhada nos dom\u00ednios da automatiza\u00e7\u00e3o do marketing, do marketing de membros SCRM, do marketing por correio eletr\u00f3nico e do marketing de dom\u00ednios privados. A Webpower ajuda as empresas a criar um marketing de ciclo fechado atrav\u00e9s do mapeamento do \"Smart Marketing\".<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph translation-block\"><strong>Somos a Webpower<\/strong><br><strong>Uma ag\u00eancia de marketing digital com atitude<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/14..jpg\" alt=\"\" class=\"wp-image-7885\"\/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph translation-block\">Declara\u00e7\u00e3o de Direitos da Webpower<br>Webpower China Todos os direitos reservados.<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>\u5728\u7ebf\u4e0b\u505c\u6446\u7684\u65e5\u5b50\u91cc\uff0cWebpower\u6301\u7eed\u901a\u8fc7\u7ebf\u4e0a\u76f4\u64ad\u4e0e\u5927\u5bb6\u4ea7\u751f\u8fde\u63a5\u4e0e\u4e92\u52a8\uff0c\u800c\u5982\u4eca\u7ebf\u4e0b\u6d3b\u52a8\u5f00\u59cb\u6162\u6162\u590d\u82cf\uff0c\u548c\u5927\u5bb6\u53ef [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":34276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[61,58,62],"class_list":["post-27207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-news","tag-b2b","tag-58","tag-62"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - 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