{"id":27116,"date":"2022-06-16T01:34:50","date_gmt":"2022-06-15T17:34:50","guid":{"rendered":"https:\/\/www.webpowerx.com\/?p=27116"},"modified":"2025-02-12T14:50:21","modified_gmt":"2025-02-12T06:50:21","slug":"%e8%87%aa%e7%84%b6%e5%a0%82socialcrm%e4%b8%ad%e5%bf%83%e6%90%ad%e5%bb%ba%ef%bc%8c%e8%b5%8b%e8%83%bd%e7%ba%bf%e4%b8%8a%e4%b8%8b%e5%ae%9e%e7%8e%b0%e7%b2%be%e5%87%86%e8%90%a5%e9%94%80","status":"publish","type":"post","link":"https:\/\/www.webpowerx.com\/pt\/artigos\/27116\/","title":{"rendered":"Naturally SocialCRM Centre constr\u00f3i, capacitando online e offline para alcan\u00e7ar um marketing de precis\u00e3o"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>[Antecedentes do projeto].<\/strong><\/h2>\n\n\n\n<p>\u201c\u4f60\u672c\u6765\u5c31\u5f88\u7f8e\u3002\u201c<\/p>\n\n\n\n<p>\u8fd9\u662f\u6765\u81ea\u559c\u9a6c\u62c9\u96c5\u7684\u81ea\u7136\u4e3b\u4e49\u54c1\u724c\u2014\u2014\u81ea\u7136\u5802\u5bf9\u6bcf\u4e2a\u4eba\u81ea\u4fe1\u505a\u771f\u5b9e\u7684\u81ea\u5df1\u7684\u9f13\u52b1\u3002<\/p>\n\n\n\n<p>\u81ea\u7136\u5802\u59cb\u7ec8\u575a\u6301\uff0c\u53d6\u559c\u9a6c\u62c9\u96c5\u4e4b\u80fd\u91cf\uff0c\u80b2\u81ea\u7136\u4e4b\u7f8e\u3002\u5e7f\u88a4\u7684\u559c\u9a6c\u62c9\u96c5\u5c71\u8109\uff0c\u78c5\u7934\u4e4b\u52bf\u96c4\u8e1e\u4e91\u5c42\u4e4b\u4e0a\uff0c\u5c71\u9876\u79ef\u96ea\u7ec8\u5e74\u4e0d\u5316\u88c5\u70b9\u559c\u9a6c\u62c9\u96c5\u7684\u7eaf\u51c0\u4e0e\u6d01\u767d\uff0c\u4e91\u96fe\u63a9\u6620\u4e0b\uff0c\u66f4\u663e\u7f25\u6e3a\u800c\u795e\u5723\u3002\u5176\u4e2d\u8574\u85cf\u7684\u81ea\u7136\u7f8e\u611f\u4e0e\u751f\u547d\u529b\u91cf\uff0c\u662f\u81ea\u7136\u7684\u9988\u8d60\u548c\u793c\u9047\uff0c\u4ea6\u662f\u81ea\u7136\u5802\u53d6\u4e4b\u4e0d\u5c3d\u7684\u539f\u6599\u6765\u6e90\u548c\u521b\u610f\u4e4b\u6e90\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/image1.png\" alt=\"\" class=\"wp-image-5222\"\/><\/figure><\/div>\n\n\n<p>\u81ea\u7136\u5802\u521b\u7acb\u4e8e2001\u5e74\uff0c\u7ecf\u8fc7\u8fd1\u4e8c\u5341\u5e74\u7684\u84ec\u52c3\u53d1\u5c55\uff0c\u5df2\u7ecf\u7d2f\u79ef\u4e86\u6570\u767e\u4e07\u7ea7\u7684\u5e9e\u5927\u4f1a\u5458\u5e93\u3002<\/p>\n\n\n\n<p>\u76ee\u524d\uff0c\u8fd9\u4e9b\u4f1a\u5458\u6765\u81ea\u5404\u4e2a\u6e20\u9053\uff0c\u5e7f\u6cdb\u5206\u6563\u5728\u81ea\u7136\u5802\u7684\u5b98\u7f51\u3001\u7ebf\u4e0b\u4e13\u67dc\u3001\u5546\u8d85\u3001\u5404\u7535\u5546\u5e73\u53f0\u3001\u793e\u4ea4\u5e73\u53f0\u4e0a\u3002<\/p>\n\n\n\n<p><strong>\u4e00\u65e6\u5c06\u5206\u6563\u7684\u4f1a\u5458\u6570\u636e\u5728\u7ebf\u4e0a\u6253\u901a\u6c47\u96c6\uff0c\u91cd\u65b0\u5206\u6790\u3001\u6316\u6398\u4f1a\u5458\u4ef7\u503c\u5e76\u52a0\u4ee5\u5408\u7406\u5229\u7528\uff0c\u5bf9\u81ea\u7136\u5802\u54c1\u724c\u6765\u8bf4\uff0c\u8fd9\u662f\u4e00\u7b14\u53ef\u89c1\u7684\u5e9e\u5927\u8d44\u4ea7\uff0c\u4e3a\u54c1\u724c\u5e26\u6765\u7684\u6548\u76ca\u4e0d\u53ef\u4f30\u91cf\u3002<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>[Objectivos do projeto].<\/strong><\/h2>\n\n\n\n<p class=\"translation-block\"><strong>\u642d\u5efa\u81ea\u7136\u5802SCRM\u4f1a\u5458\u4e2d\u5fc3<\/strong>\uff0c\u5b8c\u5584\u7ebf\u4e0a\u4f1a\u5458\u7ba1\u7406\u548c\u793e\u4ea4\u7aef\u7684\u4f1a\u5458\u5fe0\u8bda\u5ea6\u7ba1\u7406\uff0c\u6253\u9020\u7ebf\u4e0a\u7ebf\u4e0b\u4e00\u4f53\u5316\u6d88\u8d39\u8005\u4f53\u9a8c\uff0c\u5b9e\u73b0\u793e\u4ea4\u7aef\u6d88\u8d39\u8005\u884c\u4e3a\u5206\u6790\uff0c\u6574\u5408\u81ea\u7136\u5802\u5168\u6e20\u9053\u4f1a\u5458\u6570\u636e\uff0c\u6df1\u5ea6\u4e86\u89e3\u4f1a\u5458\uff0c\u91cd\u5851\u4f1a\u5458\u4ef7\u503c\u3002<\/p>\n\n\n\n<p>\u540e\u7eed\u57fa\u4e8eSCRM\u4f1a\u5458\u4e2d\u5fc3\u4f18\u5316\u8425\u9500\u7b56\u7565\uff0c\u53d1\u8d77\u8425\u9500\u6d3b\u52a8\uff0c\u6700\u7ec8\u5bfc\u5411\u4f01\u4e1a\u76c8\u6536\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>[Estrat\u00e9gia e implementa\u00e7\u00e3o].<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1<\/strong><strong>\u3001\u642d\u5efaSCRM\u4f1a\u5458\u4e2d\u5fc3\uff0c\u5168\u6e20\u9053\u6570\u636e\u6253\u901a\u4e0e\u7ba1\u7406<\/strong><\/h3>\n\n\n\n<p>\u4f01\u4e1a\u5728\u7ecf\u8425\u8fc7\u7a0b\u4e2d\u4f1a\u7d2f\u79ef\u5927\u91cf\u4e0e\u7528\u6237\u76f8\u5173\u7684\u6570\u636e\uff0c\u4e3b\u8981\u5206\u4e3a\u4ea4\u6613\u7c7b\u6570\u636e\u548c\u5404\u4e2a\u89e6\u70b9\u7684\u884c\u4e3a\u6570\u636e\u4e24\u7c7b\u3002\u5bf9\u4e8e\u81ea\u7136\u5802\u8fd9\u6837\u7684\u54c1\u724c\u96c6\u56e2\u6765\u8bf4\uff0c\u6570\u636e\u91cf\u66f4\u52a0\u5e9e\u6742\u3002<\/p>\n\n\n\n<p>\u81ea\u7136\u5802\u76ee\u524d\u7684\u4f1a\u5458\u7ba1\u7406\uff0c\u4e3b\u8981\u5206\u7ebf\u4e0b\u7684\u7f8e\u5986\u5e97\u3001\u5546\u8d85\u3001\u4e13\u5356\u5e97\u3001\u8d27\u67b6\u7b49\u6e20\u9053\uff0c\u4ee5\u53ca\u7ebf\u4e0a\u7684\u5b98\u7f51\u3001\u7535\u5546\u7b49\u6e20\u9053\uff0c\u7ba1\u7406\u8f83\u4e3a\u7e41\u7410\u3002<\/p>\n\n\n\n<p>SCRM\u4f1a\u5458\u4e2d\u5fc3\u5c06\u81ea\u7136\u5802\u6765\u81ea\u4e0d\u540c\u6e20\u9053\u3001\u4e0d\u540c\u573a\u666f\u7684\u5b9e\u65f6\u548c\u975e\u5b9e\u65f6\u7684\u6d88\u8d39\u8005\u6570\u636e\u6574\u5408\u5230\u7ebf\u4e0a\u7edf\u4e00\u7684\u89c6\u56fe\uff0c\u4ee5\u5b9e\u73b0\u5ba2\u6237\u5efa\u6a21\u3001\u8bbe\u8ba1\u8425\u9500\u6d3b\u52a8\u3001\u63d0\u5347\u8425\u9500\u6548\u7387\u548c\u4f18\u5316\u5ba2\u6237\u4f53\u9a8c\u7684\u76ee\u6807\uff0c\u4ece\u800c\u4fc3\u8fdb\u4f01\u4e1a\u4e1a\u7ee9\u53ca\u5229\u6da6\u7684\u589e\u957f\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/image2.png\" alt=\"\" class=\"wp-image-5223\"\/><figcaption class=\"wp-element-caption\">\u6d88\u8d39\u8005\u7684\u6863\u6848\u4fe1\u606f\u3001\u591a\u6e20\u9053\u8eab\u4efd\u3001\u5728\u5a92\u4f53\/\u793e\u4ea4\/\u7535\u5546\/CRM\/\u7ebf\u4e0b\u7b49\u7559\u4e0b\u7684\u5404\u7c7b\u6570\u636e\u4e00\u7f51\u6253\u5c3d<\/figcaption><\/figure><\/div>\n\n\n<p>SCRM\u4f1a\u5458\u4e2d\u5fc3\u9996\u5148\u53ef\u5b9e\u73b0\u9886\u53d6\u7535\u5b50\u4f1a\u5458\u5361\u4e0e\u7ed1\u5b9a\u6ce8\u518c\u3002\u800c\u4ee5\u5f80\u4f1a\u5458\u7ed1\u5361\u6ce8\u518c\u4f1a\u901a\u8fc7\u7ebf\u4e0b\u53ca\u5b98\u7f51\u5b9e\u73b0\uff0c\u76f8\u5bf9\u6548\u7387\u8f83\u4f4e\uff0c\u6d41\u5931\u8f83\u9ad8\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/image3.png\" alt=\"\" class=\"wp-image-5313\"\/><\/figure><\/div>\n\n\n<p>\u6b64\u5916\uff0c\u8fd8\u53ef\u5b9e\u73b0\u8ba2\u5355\u3001\u79ef\u5206\u3001\u4f18\u60e0\u5238\u540c\u6b65\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/image4.png\" alt=\"\" class=\"wp-image-5314\"\/><\/figure><\/div>\n\n\n<p>\u4e00\u4e2a\u6d88\u8d39\u8005\u5728\u4e0d\u540c\u7684\u6d88\u8d39\u573a\u666f\u4e0b\u4f1a\u6709\u4e0d\u540c\u7684ID\u8eab\u4efd\u3002\u6bd4\u5982\u5546\u573a\u7684Wi-Fi\u8ba4\u8bc1\u767b\u5f55\u3001\u5fae\u4fe1\u7aef\u7684OpenID\u3001\u7535\u5b50\u4f1a\u5458\u5361\u7684ID\u3001\u7ebf\u4e0a\u6e20\u9053\u7684ID\u7b49\u7b49\u3002<\/p>\n\n\n\n<p>SCRM\u4f1a\u5458\u4e2d\u5fc3\u5c06\u8de8\u6e20\u9053\u3001\u8de8\u8bbe\u5907\u3001\u8de8\u5e73\u53f0\u7684\u6570\u636e\u8fdb\u884c\u8eab\u4efd\u5224\u5b9a\u3001\u5408\u5e76\u3001\u7ba1\u7406\uff0c\u5b9e\u73b0\u4e86\u81ea\u7136\u5802\u5e9e\u5927\u4f1a\u5458\u6d41\u91cf\u7684\u7edf\u4e00\u6c47\u96c6\u4e0e\u7ba1\u7406\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2<\/strong><strong>\u3001\u591a\u6837\u5316\u4e92\u52a8\u6027\u4e1a\u52a1\u573a\u666f\uff0c\u76d8\u6d3b\u81ea\u7136\u5802\u4f1a\u5458\u8d44\u4ea7<\/strong><\/h3>\n\n\n\n<p>\u6570\u636e\u6c47\u96c6\u4ec5\u4e3aSCRM\u7684\u7b2c\u4e00\u6b65\u3002\u57fa\u4e8e\u5404\u79cd\u4e1a\u52a1\u573a\u666f\u9700\u8981\uff0cSCRM\u4f1a\u5458\u4e2d\u5fc3\u8fd8\u642d\u5efa\u4e86\u591a\u6837\u5316\u4e92\u52a8\u6027\u529f\u80fd\u573a\u666f\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/image5.png\" alt=\"\" class=\"wp-image-5315\"\/><\/figure><\/div>\n\n\n<p>\u9884\u7ea6\u4e2d\u5fc3\u53ef\u6ee1\u8db3\u4f1a\u5458\u9884\u7ea6\u9700\u6c42\uff0c\u9009\u62e9\u5986\u5bb9\u670d\u52a1\u7b49\u9884\u7ea6\u7c7b\u578b\u3002\u8fdb\u5165\u4f1a\u5458\u4e2d\u5fc3\u5373\u53ef\u770b\u5230\u6240\u6709\u9884\u7ea6\u8be6\u60c5\uff0c\u5e97\u5458\u5feb\u901f\u5b8c\u6210\u6838\u9500\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/image6.png\" alt=\"\" class=\"wp-image-5307\"\/><\/figure><\/div>\n\n\n<p>\u4e0e\u6d88\u8d39\u8005\u6570\u636e\u5e93\u4e0d\u540c\u7684\u662f\uff0cSCRM\u7edd\u975e\u9759\u6001\u7684\u6570\u636e\u50a8\u5b58\u4e2d\u5fc3\uff0c\u800c\u662f\u5c06\u6c47\u96c6\u800c\u6765\u7684\u6570\u636e\u8fdb\u884c\u76d8\u6d3b\uff0c\u57fa\u4e8e\u771f\u5b9e\u7684\u4f1a\u5458\u9700\u6c42\u4e0e\u54c1\u724c\u9700\u8981\u5efa\u6784\u5b9e\u64cd\u6027\u5f3a\u7684\u4e92\u52a8\u677f\u5757\u3002\u4ee5\u6b64\u5e2e\u52a9\u54c1\u724c\u5168\u7f51\u6355\u6349\u4e0e\u8bc6\u522b\uff0c\u7cbe\u51c6\u5b9a\u4f4d\u6bcf\u4e00\u4f4d\u6d88\u8d39\u8005\uff0c\u4e3a\u540e\u7eed\u8425\u9500\u6d3b\u52a8\u6253\u4e0b\u575a\u5b9e\u57fa\u7840\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/image7.png\" alt=\"\" class=\"wp-image-5308\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>3<\/strong><strong>\u3001SCRM+\u8425\u9500\u5e94\u7528\uff0c\u6280\u672f\u8d4b\u80fd\u4f1a\u5458\u8425\u9500<\/strong><\/h3>\n\n\n\n<p>SCRM\u662f\u6709\u660e\u786e\u7684\u8425\u9500\u5bfc\u5411\u7684\uff0c\u5b83\u80fd\u591f\u5bf9\u63a5\u66f4\u5e7f\u4e49\u7684\u8425\u9500\u7cfb\u7edf\u3002\u5927\u91cf\u7684\u6570\u636e\u901a\u8fc7\u7cfb\u7edf\u63a5\u5165\u6e90\u6e90\u4e0d\u65ad\u6c47\u96c6\u8fdb\u6765\uff0c\u7ecf\u8fc7\u6570\u636e\u5206\u6790\u529f\u80fd\uff0c\u6700\u7ec8\u5b9e\u73b0\u6709\u4ef7\u503c\u7684\u8f93\u51fa\u3002\u6bd4\u5982\u4eba\u7fa4\u7ec6\u5206\u3001\u751f\u547d\u5468\u671f\u89c4\u5212\u3001\u6700\u4f73\u5185\u5bb9\/\u5546\u54c1\u63a8\u8350\u3001\u518d\u8425\u9500\u65c5\u7a0b\u7b49\u7b49\u3002<\/p>\n\n\n\n<p>\u5728\u81ea\u7136\u5802SCRM\u4f1a\u5458\u4e2d\u5fc3\u57fa\u7840\u529f\u80fd\u642d\u5efa\u5b8c\u6bd5\u4e4b\u540e\uff0c\u81ea\u7136\u5802\u901a\u8fc7\u95e8\u5e97\u8c03\u7814\u3001\u65e5\u5e38\u8c03\u7814\u6fc0\u52b1\u7528\u6237\u5b8c\u6210\u7ed1\u5361\u52a8\u4f5c\uff0c\u540c\u65f6\u4e30\u5bcc\u7528\u6237\u753b\u50cf\u3002\u4f7f\u8425\u9500\u7b56\u7565\u66f4\u52a0\u6709\u7684\u653e\u77e2\uff0c\u7ec6\u5316\u8425\u9500\u6bcf\u4e00\u4e2a\u73af\u8282\u7684\u5408\u7406\u5ea6\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u7c89\u4e1d\u62db\u52df\u3001\u7ed1\u5361\uff0c\u8fdb\u884c\u4e92\u52a8\u7ba1\u7406\u4e0e\u884c\u4e3a\u6807\u7b7e\u7684\u5b8c\u5584\uff0c\u524d\u7aef\u529f\u80fd\u5b9e\u73b0\u6d88\u8d39\u8005\u81ea\u52a9\u670d\u52a1\uff0c\u5e76\u5b9e\u73b0\u6709\u6548\u7684\u793e\u4ea4\u4f20\u64ad\u7ba1\u7406\u3002\u57fa\u4e8e\u6d88\u8d39\u8005\u7684\u884c\u4e3a\uff0c\u6839\u636e\u4e0d\u540c\u7684\u573a\u666f\u642d\u5efa\u6a21\u578b\uff0c\u4e0d\u65ad\u4f18\u5316\u548c\u8fed\u4ee3\uff0c\u6700\u7ec8\u5728\u6bcf\u4e00\u6761ID\u80cc\u540e\u5f62\u6210\u72ec\u6709\u6807\u7b7e\uff0c\u8ba9\u81ea\u7136\u5802\u7684\u6d88\u8d39\u8005\u6570\u636e\u771f\u6b63\u7684\u4e30\u6ee1\u548c\u6d3b\u8dc3\u8d77\u6765\u2014\u2014<\/p>\n\n\n\n<p class=\"translation-block\"><strong>\u65b0\u589e\uff1a<\/strong>\u65b0\u589e\u793e\u4ea4\u7aef\u6d88\u8d39\u8005\u878d\u5165\uff1b<\/p>\n\n\n\n<p class=\"translation-block\"><strong>\u8865\u5145\uff1a<\/strong>\u8865\u5145\u6d88\u8d39\u8005\u5728\u5fae\u4fe1\u7aef\u7684\u884c\u4e3a\u4fe1\u606f\uff1b<\/p>\n\n\n\n<p class=\"translation-block\"><strong>\u5b8c\u5584\uff1a<\/strong>\u5b8c\u5584\u6d88\u8d39\u8005\u7684\u6807\u7b7e\u7ef4\u5ea6\u3002<\/p>\n\n\n\n<p><strong>[Destaques e inova\u00e7\u00f5es].<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1<\/strong><strong>\u3001\u6570\u636e\u7ade\u4e89\u529b\u8d4b\u80fd\u54c1\u724c\u8425\u9500\u529b<\/strong><\/h3>\n\n\n\n<p>\u81ea\u7136\u5802SCRM\u6848\u4f8b\u662f\u6570\u636e\u8d4b\u80fd\u8425\u9500\u7684\u6709\u529b\u5c55\u73b0\u3002\u5c3d\u7ba1\u73b0\u5728\u6570\u636e\u7684\u91cd\u8981\u6027\u5df2\u7ecf\u4e0d\u8a00\u800c\u55bb\uff0c\u4eab\u6709\u5927\u91cf\u4f1a\u5458\u7684\u81ea\u7136\u5802\u66f4\u52a0\u660e\u6670\u4f1a\u5458\u6570\u636e\u4ef7\u503c\uff0c\u5e76\u5728\u8fd9\u4e00\u9879\u76ee\u4e2d\u505a\u51fa\u4e86\u79ef\u6781\u6709\u610f\u4e49\u7684\u5c1d\u8bd5\u3002\u5efa\u7acb\u81ea\u6709SCRM\u6570\u636e\u4e2d\u5fc3\uff0c\u6c47\u805a\u5168\u6e20\u9053\u6570\u636e\uff0c\u6784\u5efa\u201c\u6570\u636e\u6838\u5fc3\u7ade\u4e89\u529b\u201d\u3002<\/p>\n\n\n\n<p>\u4e3a\u4f20\u7edf\u7684\u6d88\u8d39\u8005\u6570\u636e\u5e93\u589e\u52a0Social\u7ef4\u5ea6\u6570\u636e\uff0c\u8ba9\u8425\u9500\u4e0d\u4ec5\u4ec5\u662f\u7eb8\u4e0a\u8c08\u5175\uff0c\u540e\u7eed\u7684\u4f1a\u5458\u8fd0\u8425\u4e0e\u7ba1\u7406\u90fd\u80fd\u5bf9\u63a5\u5230\u4f1a\u5458\u4e2d\u5fc3\u4e2d\u6765\uff0c\u6709\u9488\u5bf9\u6027\u5730\u5236\u5b9a\u8425\u9500\u7b56\u7565\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2<\/strong><strong>\u3001\u4ee5SCRM\u4e3a\u8054\u7ed3\u70b9\uff0c\u5b8c\u5584\u4f1a\u5458\u5fe0\u8bda\u5ea6\u7ba1\u7406<\/strong><\/h3>\n\n\n\n<p>SCRM\u626e\u6f14\u7684\u89d2\u8272\u9664\u4e86\u662f\u54c1\u724c\u7684\u6570\u636e\u4e2d\u5fc3\u3001\u6218\u7565\u4e2d\u5fc3\uff0c\u8fd8\u662f\u54c1\u724c\u5bf9\u8bdd\u4f1a\u5458\u7684\u6307\u6325\u6240\u3002\u5b83\u76f8\u5f53\u4e8e\u54c1\u724c\u4e0e\u4f1a\u5458\u4e4b\u95f4\u7684\u4e00\u4e2a\u8054\u7ed3\u70b9\u548c\u843d\u5730\u70b9\uff0c\u57fa\u4e8e\u6d88\u8d39\u529b\u3001\u6d3b\u8dc3\u5ea6\u3001\u884c\u4e3a\u6570\u636e\u7b49\u7ef4\u5ea6\u8bbe\u7f6e\u7684\u4e2a\u6027\u5316\u6807\u7b7e\u5206\u7c7b\uff0c\u8ba9\u81ea\u7136\u5802\u8f7b\u677e\u8bc6\u522b\u4e0d\u540c\u4ef7\u503c\u7684\u6d88\u8d39\u7fa4\u4f53\u3002<\/p>\n\n\n\n<p>\u57fa\u4e8e\u7528\u6237\u6807\u7b7e\u4e0e\u5206\u7fa4\u5206\u7ec4\uff0c\u5728\u5fae\u4fe1\u6d88\u606f\u63a8\u9001\u3001\u5927\u4fc3\u4fe1\u606f\u63a8\u9001\u7b49\u5bf9\u8bdd\u5185\u5bb9\u4e0a\u6295\u5176\u6240\u597d\uff0c\u5343\u4eba\u5343\u9762\uff0c\u52a0\u6df1\u6d88\u8d39\u8005\u4e0e\u54c1\u724c\u5fae\u4fe1\u7aef\u7684\u8054\u7ed3\uff0c\u63d0\u5347\u6d88\u8d39\u8005\u4f53\u9a8c\uff0c\u5b8c\u5584\u54c1\u724c\u4e0e\u4f1a\u5458\u7684\u6bcf\u4e00\u4e2a\u8425\u9500\u89e6\u70b9\uff0c\u63d0\u4f9b\u66f4\u4e3a\u7cbe\u51c6\u7684\u8425\u9500\u5185\u5bb9\u3002<\/p>\n\n\n\n<p>\u6700\u7ec8\u76ee\u7684\u90fd\u662f\u4e3a\u4e86\u589e\u5f3a\u4f1a\u5458\u7c98\u6027\uff0c\u57f9\u517b\u4f1a\u5458\u5fe0\u8bda\u5ea6\uff0c\u5b8c\u5584\u4f1a\u5458\u5fe0\u8bda\u5ea6\u7ba1\u7406\u3002\u53ef\u4ee5\u8bf4\uff0cSCRM\u4f1a\u5458\u4e2d\u5fc3\uff0c\u4e3a\u81ea\u7136\u5802\u7684\u4f1a\u5458\u5fe0\u8bda\u5ea6\u7ba1\u7406\u63d0\u4f9b\u4e86\u575a\u5b9e\u7684\u57fa\u7840\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/image8.png\" alt=\"\" class=\"wp-image-5229\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>3<\/strong><strong>\u3001\u5168\u6e20\u9053\u6253\u901a\uff0c\u7ebf\u4e0a\u7ebf\u4e0b\u8054\u52a8<\/strong><\/h3>\n\n\n\n<p>\u5168\u6e20\u9053\u6574\u5408\u7684\u6838\u5fc3\u662f\u8eab\u4efd\u8bc6\u522b\u4e0e\u5408\u5e76\u3002\u6807\u7b7e(Tag)\u3001\u751f\u547d\u5468\u671f\u9636\u6bb5(Life Cycle Stage)\u3001\u4f1a\u5458\u751f\u547d\u5468\u671f\u4ef7\u503c(Lifetime Value)\u662f\u5176\u4e09\u5927\u6838\u5fc3\u753b\u50cf\u7ef4\u5ea6\u3002\u7ebf\u4e0a\u7684\u5404\u5927\u7535\u5546\u6e20\u9053\uff0c\u7ebf\u4e0b\u7684\u7f8e\u5986\u5e97\u3001\u7ebf\u4e0b\u95e8\u5e97\u3001\u5546\u8d85\u4e13\u67dc\uff0c\u81ea\u7136\u5802SCRM\u4ece\u5168\u6e20\u9053\u83b7\u5f97\u6570\u636e\uff0c\u5e76\u5c06\u6570\u636e\u5e94\u7528\u4ee5\u4e2a\u6027\u5316\u7684\u65b9\u5f0f\u56de\u9988\u7ed9\u5168\u6e20\u9053\uff0c\u5b9e\u73b0\u6e20\u9053\u95f4\u7684\u8054\u52a8\u4e0e\u54c1\u6548\u6700\u5927\u5316\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>[Resultados do projeto].<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/image9.png\" alt=\"\" class=\"wp-image-5310\"\/><\/figure><\/div>\n\n\n<p>\u5168\u6e20\u9053\u667a\u80fd\u5316\u4f1a\u5458\u8425\u9500\u670d\u52a1\u5546Webpower\u901a\u8fc7Dmartech\u667a\u80fd\u8425\u9500\u5e73\u53f0\u53ca\u7ed3\u5408\u81ea\u7136\u5802\u9700\u6c42\u5b9a\u5236\u5dee\u5f02\u5316\u8425\u9500\u529f\u80fd\uff0c\u5f3a\u5f3a\u8054\u5408\uff0c\u4e0e\u8fd9\u4e2a\u8fd1\u4e8c\u5341\u5e74\u7684\u56fd\u6c11\u7b2c\u4e00\u54c1\u724c\u5171\u540c\u6253\u9020\u5fae\u4fe1\u7aefSCRM\u4f1a\u5458\u4e2d\u5fc3\u3002\u65e2\u8fce\u5408\u5f53\u4e0b\u5e74\u8f7b\u7fa4\u4f53\u7684\u6d88\u8d39\u573a\u666f\uff0c\u53c8\u6ee1\u8db3\u4e86\u81ea\u7136\u5802\u7684\u54c1\u724c\u8bc9\u6c42\u3002<\/p>\n\n\n\n<p>\u76f8\u4fe1\u5728\u672a\u6765\uff0c\u6211\u4eec\u53ef\u4ee5\u770b\u5230\u81ea\u7136\u5802\u57fa\u4e8eSCRM\u4f1a\u5458\u4e2d\u5fc3\u6240\u505a\u7684\u66f4\u591a\u7684\u6559\u79d1\u4e66\u7ea7\u522b\u7684\u5206\u4eab\u4e0e\u63a2\u7d22\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"translation-block\">Declara\u00e7\u00e3o de Direitos da Webpower<br>Webpower China Todos os direitos reservados.<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>\u3010Antecedentes do projeto\u3011 \"Tu j\u00e1 \u00e9s bonita. \" Isto \u00e9 da marca naturista dos Himalaias - o encorajamento do NATURALISMO para que todos tenham confian\u00e7a em ser o seu verdadeiro eu. Self [...]<\/p>","protected":false},"author":4,"featured_media":29474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[56,53,68,69],"class_list":["post-27116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-cases","tag-scrm","tag-53","tag-68","tag-69"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webpowerx.com\/pt\/wp-json\/wp\/v2\/posts\/27116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webpowerx.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webpowerx.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webpowerx.com\/pt\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webpowerx.com\/pt\/wp-json\/wp\/v2\/comments?post=27116"}],"version-history":[{"count":1,"href":"https:\/\/www.webpowerx.com\/pt\/wp-json\/wp\/v2\/posts\/27116\/revisions"}],"predecessor-version":[{"id":34059,"href":"https:\/\/www.webpowerx.com\/pt\/wp-json\/wp\/v2\/posts\/27116\/revisions\/34059"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webpowerx.com\/pt\/wp-json\/wp\/v2\/media\/29474"}],"wp:attachment":[{"href":"https:\/\/www.webpowerx.com\/pt\/wp-json\/wp\/v2\/media?parent=27116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webpowerx.com\/pt\/wp-json\/wp\/v2\/categories?post=27116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webpowerx.com\/pt\/wp-json\/wp\/v2\/tags?post=27116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}