{"id":26955,"date":"2023-01-10T16:35:36","date_gmt":"2023-01-10T08:35:36","guid":{"rendered":"https:\/\/www.webpowerx.com\/?p=26955"},"modified":"2025-02-12T14:50:19","modified_gmt":"2025-02-12T06:50:19","slug":"webpower%e8%8e%b7%e9%9d%9e%e5%87%a1%e5%a5%96%e6%9c%80%e4%bd%b3scrm%e4%ba%a7%e5%93%81%e5%a5%96%ef%bc%81","status":"publish","type":"post","link":"https:\/\/www.webpowerx.com\/pt\/articles\/26955\/","title":{"rendered":"Mais um pr\u00e9mio | A Webpower ganhou o pr\u00e9mio de \"Melhor Produto SCRM\" na 4\u00aa edi\u00e7\u00e3o dos Pr\u00e9mios Unique!"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>O in\u00edcio da primavera de 2023 chegou e j\u00e1 passou, e a quarta edi\u00e7\u00e3o dos Pr\u00e9mios Extraordin\u00e1rios anunciou oficialmente a lista dos casos vencedores. A webpower voltou a ganhar!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O estudo de caso da Webpower \"Technogym SCRM Member Centre, 3 Tips to Increase HNW Prospects\" ganhou o pr\u00e9mio \"Best SCRM Product Award\" nos 4th Unique Awards.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Este \u00e9 o terceiro ano consecutivo em que a Webpower <strong>participou<\/strong> nos Pr\u00e9mios Unique, e <strong>ganhou<\/strong> novamente! Depois de mais de dois meses a recolher casos e mais de um m\u00eas a pontuar casos, a comiss\u00e3o organizadora dos Unique Awards chegou ao momento de anunciar a lista de premiados, informando-nos que o caso que submetemos desta vez, \"<strong>Centro de Membros SCRM da Technogym<\/strong>, 3 Dicas para Aumentar o N\u00famero de Potenciais Clientes de Elevado Patrim\u00f3nio L\u00edquido\", venceu a 4\u00aa edi\u00e7\u00e3o dos Unique Awards. O <strong>Centro de Membros SCRM da Technogym<\/strong>, 3 dicas para aumentar o n\u00famero de clientes potenciais de alto patrim\u00f4nio<\/strong>, ganhou o <strong>Pr\u00e9mio de Melhor Produto SCRM<\/strong> no 4\u00ba Unique Awards!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Centenas de casos declarados, 88 pr\u00e9mios<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O Pr\u00e9mio Extraordin\u00e1rio deste ano recebeu centenas de casos. Do ponto de vista da ind\u00fastria do cliente, o caso envolve \u00e1reas 2C como a beleza, o vestu\u00e1rio, o autom\u00f3vel, os produtos qu\u00edmicos de uso di\u00e1rio, os electrodom\u00e9sticos, a alimenta\u00e7\u00e3o e \u00e1reas 2B como os servi\u00e7os \u00e0s empresas, B2B, a ind\u00fastria transformadora, a agricultura, etc. Do ponto de vista dos produtos ou servi\u00e7os, o caso envolve cen\u00e1rios empresariais como o marketing, a venda a retalho, as vendas, a opera\u00e7\u00e3o, o servi\u00e7o e a experi\u00eancia, etc. Ao mesmo tempo, o Pr\u00e9mio Extraordin\u00e1rio deste ano criou pela primeira vez o pr\u00e9mio de caso empresarial na categoria de desloca\u00e7\u00e3o ao estrangeiro. Simultaneamente, o Pr\u00e9mio Extraordin\u00e1rio deste ano adicionou, pela primeira vez, um pr\u00e9mio para casos de neg\u00f3cios na categoria de viagem ao estrangeiro, tendo obtido o apoio de muitas empresas de servi\u00e7os no estrangeiro.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A an\u00e1lise de caso mais forte, com 100 pessoas<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Cada sess\u00e3o dos Pr\u00e9mios Extraordin\u00e1rios convidar\u00e1 peritos da ind\u00fastria para actuarem como ju\u00edzes e seleccionarem os casos vencedores finais para o comit\u00e9 organizador atrav\u00e9s de pontua\u00e7\u00e3o online, e o painel de ju\u00edzes dos Pr\u00e9mios Extraordin\u00e1rios deste ano atingiu a escala de 100 pessoas. O painel de jurados deste ano \u00e9 composto por 100 pessoas, sendo os jurados presidentes, diretores executivos, executivos e quadros superiores de empresas cotadas em bolsa, empresas de marca, institui\u00e7\u00f5es de investimento e prestadores de servi\u00e7os. <strong>J\u00fari de alta qualidade para o acompanhamento do pr\u00e9mio extraordin\u00e1rio<\/strong>, com padr\u00f5es e requisitos elevados para a conclus\u00e3o da nossa excelente pontua\u00e7\u00e3o e sele\u00e7\u00e3o de casos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Technogym Technogym SCRM Member Centre<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>01. Contexto do projeto<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">A Technogym foi fundada em 1983 e tem 14 locais em todo o mundo, na Europa, nas Am\u00e9ricas, na \u00c1sia, no M\u00e9dio Oriente e na Austr\u00e1lia. Mais de 65.000 centros de fitness em todo o mundo escolheram a Technogym; 100.000 casas est\u00e3o equipadas com equipamento Technogym. Para al\u00e9m de trabalhar com numerosas equipas internacionais, a Technogym foi um parceiro oficial dos Jogos Ol\u00edmpicos de Sydney 2000, dos Jogos Ol\u00edmpicos de Atenas 2004, dos Jogos de inverno de Turim 2006, dos Jogos Ol\u00edmpicos de Pequim 2008 e dos Jogos Ol\u00edmpicos de Londres 2012. Sendo uma <strong>famosa marca de equipamento de fitness de It\u00e1lia<\/strong>, sempre foi conhecida como o \"Ferrari do equipamento de fitness\".<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"215\" src=\"https:\/\/www.webpowerx.com\/wp-content\/uploads\/2024\/10\/image.jpeg\" alt=\"\" class=\"wp-image-26964\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>02. desafios do projeto<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">- O pre\u00e7o unit\u00e1rio do equipamento de fitness Technogym situa-se geralmente nas dezenas de milhares de d\u00f3lares e <strong>pre\u00e7os unit\u00e1rios mais elevados exigem pontos de contacto de marketing TO C de melhor qualidade<\/strong>;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">- A entrada da Technogym na China tem sido uma tentativa de integra\u00e7\u00e3o no cen\u00e1rio de consumo local, e o atual empreendimento nas redes sociais, com o WeChat como principal foco, precisa de ser aperfei\u00e7oado;<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">- \u00c9 urgente formar um ciclo fechado de marketing online-offline para <strong>orientar o tr\u00e1fego social para o dinheiro<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>03. solu\u00e7\u00f5es<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Parte 1: Desenvolvimento de applets exclusivos<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">- Desenvolvimento de um pequeno programa para o servi\u00e7o de apoio ao cliente existente como centro, a p\u00e1gina inicial criou quatro bot\u00f5es, <strong>filtrando os utilizadores com elevada inten\u00e7\u00e3o<\/strong>;<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">- Com o clique de um bot\u00e3o, os novos utilizadores s\u00e3o orientados para se inscreverem numa conta e os clientes existentes para iniciarem sess\u00e3o, <strong>formando um ID de identidade \u00fanico<\/strong> para uma f\u00e1cil perce\u00e7\u00e3o do utilizador;<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">- De acordo com a l\u00f3gica de visualiza\u00e7\u00e3o do p\u00fablico, defina a recomenda\u00e7\u00e3o quente do produto, a descri\u00e7\u00e3o do produto, o quadro da hist\u00f3ria da marca, f\u00e1cil para os usu\u00e1rios entenderem os novos produtos e <strong>completar a compra preliminar do produto online<\/strong>, para criar um cen\u00e1rio de marketing de usu\u00e1rio social WeChat.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"600\" height=\"384\" src=\"https:\/\/www.webpowerx.com\/wp-content\/uploads\/2024\/10\/image.png\" alt=\"\" class=\"wp-image-26965\"\/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\"><strong>Parte2: Cria\u00e7\u00e3o do Centro de Membros da Dmartech Marketing Automation<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">- Bot\u00f5es de a\u00e7\u00e3o personalizados ligam o centro de membros atrav\u00e9s da plataforma de automatiza\u00e7\u00e3o de marketing Dmartech da Webpower, carregando dados de utilizadores v\u00e1lidos para o centro de dados para formar um conjunto de dados de utilizadores no WeChat;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">- Atrav\u00e9s do servi\u00e7o exclusivo de apoio ao cliente, do servi\u00e7o p\u00f3s-venda e de outros bot\u00f5es de etiqueta personalizados, podemos distinguir entre clientes regulares e clientes potenciais e trabalhar com a Dmartech para formar um perfil de utilizador do lado do WeChat e obter informa\u00e7\u00f5es completas sobre o utilizador;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">- Atrav\u00e9s do servi\u00e7o exclusivo ao cliente, orientado para orientar as microempresas, criar um conjunto de tr\u00e1fego de dom\u00ednio privado da marca e fazer com que as microempresas desviem os utilizadores em linha para as lojas offline, a fim de criar cen\u00e1rios de vendas de alta qualidade.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"720\" height=\"398\" src=\"https:\/\/www.webpowerx.com\/wp-content\/uploads\/2024\/10\/image-1.png\" alt=\"\" class=\"wp-image-26966\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>04.Destaques do projeto<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">1. criar uma aplica\u00e7\u00e3o exclusiva Technogym, <strong>menu de aplica\u00e7\u00e3o personalizado<\/strong> para criar um excelente cen\u00e1rio de alcance online WeChat;<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">2. a Dmartech constr\u00f3i um <strong>centro de dados exclusivo para marcas no WeChat<\/strong>, melhora a carateriza\u00e7\u00e3o dos utilizadores nos cen\u00e1rios sociais do WeChat e cria o seu pr\u00f3prio conjunto de tr\u00e1fego privado;<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">3. promover a convers\u00e3o de leads online em clientes offline, <strong>aumentar o n\u00famero de leads efectivos de elevado valor l\u00edquido<\/strong>, aumentar as oportunidades de comunica\u00e7\u00e3o de alta qualidade e <strong>melhorar as taxas de convers\u00e3o de vendas<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No futuro, a Webpower continuar\u00e1 a trabalhar em conjunto com os clientes das marcas para melhorar as capacidades dos produtos e aprofundar os servi\u00e7os de marketing para criar uma competitividade de marketing sustent\u00e1vel para as marcas!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>2023\u5e74\u521d\u6625\u6765\u5230\uff0c\u7b2c\u56db\u5c4a\u975e\u51e1\u5956\u6b63\u5f0f\u516c\u5e03\u83b7\u5956\u6848\u4f8b\u540d\u5355\u3002Webpower\u53c8\u53cc\u53d2\u53d5\u83b7\u5956\u5566\uff01 Webpower\u63d0\u62a5\u6848 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":34008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43,42],"tags":[56,53,57,58],"class_list":["post-26955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-marketing-cases","tag-scrm","tag-53","tag-57","tag-58"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"2023\u5e74\u521d\u6625\u6765\u5230\uff0c\u7b2c\u56db\u5c4a\u975e\u51e1\u5956\u6b63\u5f0f\u516c\u5e03\u83b7\u5956\u6848\u4f8b\u540d\u5355\u3002Webpower\u53c8\u53cc\u53d2\u53d5\u83b7\u5956\u5566\uff01 Webpower\u63d0\u62a5\u6848\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"marketing.department\"\/>\n\t<meta name=\"google-site-verification\" 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