{"id":27208,"date":"2022-06-24T13:59:00","date_gmt":"2022-06-24T05:59:00","guid":{"rendered":"https:\/\/www.webpowerx.com\/?p=27208"},"modified":"2025-02-14T02:44:20","modified_gmt":"2025-02-13T18:44:20","slug":"%e5%9b%bd%e5%86%85%e6%99%ba%e8%83%bd%e5%ae%a2%e6%9c%8d%e6%9c%ba%e5%99%a8%e4%ba%ba%e9%83%bd%e6%9c%89%e5%93%aa%e4%ba%9b%ef%bc%9f-webpower%e7%9a%84%e5%9b%9e%e7%ad%94","status":"publish","type":"post","link":"https:\/\/www.webpowerx.com\/it\/articoli\/27208\/","title":{"rendered":"Quali sono i robot intelligenti del servizio clienti in Cina? - La risposta di Webpower"},"content":{"rendered":"<p class=\"translation-block\">\u4f5c\u4e3a\u4e00\u5bb6\u670920\u5e74\u8425\u9500\u7ecf\u9a8c\u7684\u8001\u724c\u8425\u9500\u516c\u53f8\uff0c\u6211\u4eecWebpower\u670d\u52a1\u8fc7\u5305\u62ec<strong>\u7d22\u5c3c\u3001\u661f\u5df4\u514b\u3001\u8010\u514b<\/strong>\u5728\u5185\u7684\u4f17\u591a\u4f18\u8d28\u54c1\u724c\uff0c\u670d\u52a1\u884c\u4e1a\u56ca\u62ec\u4e86<strong>B2B\u3001B2C\uff0c\u96f6\u552e\u3001\u65c5\u884c\u9152\u5e97\u3001\u5de5\u4e1a\u5236\u9020<\/strong>\u7b49\u7b49\u7b49\u7b49\uff0c\u7ed3\u5408\u8fd9\u4e9b\u5e74\u7684\u884c\u4e1a\u89c2\u5bdf\u4e0e\u5ba2\u6237\u60c5\u51b5\uff0c\u8be6\u7ec6\u5206\u4eab\u4e00\u6ce2\u5173\u4e8e\u56fd\u5185\u667a\u80fd\u5ba2\u670d\u673a\u5668\u4eba\u7684\u770b\u6cd5\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u8fd9\u51e0\u5e74\uff0c\u7684\u786e\u6709\u5f88\u591a\u516c\u53f8\u90fd\u9646\u7eed\u5f00\u59cb\u505aAI\u5ba2\u670d\u3001AI\u5916\u547c\u3001\u673a\u5668\u4eba\u5ba2\u670d\uff0c\u4e0d\u5f97\u4e0d\u8bf4\uff0c\u8fd9\u5bf9\u54c1\u724c\u65b9\u6765\u8bf4\uff0c\u591a\u4e86\u4e00\u4e2a\u8fd0\u8425\u9009\u62e9\uff0c\u4f46\u5176\u5b9e<strong>\u5bf9\u4e8e\u5927\u591a\u6570\u4e0d\u61c2\u6280\u672f\u7684\u54c1\u724c\u65b9\uff0c\u5176\u5b9e\u5e76\u4e0d\u77e5\u9053\uff0c\u54ea\u4e9b\u516c\u53f8\u505a\u7684\u673a\u5668\u4eba\u5ba2\u670d\u66f4\u52a0\u6210\u719f<\/strong>\uff0c\u5982\u679c\u53ea\u662f\u4ece\u7814\u53d1\u516c\u53f8\u77e5\u540d\u5ea6\u548c\u4f53\u91cf\u8fd9\u4e00\u70b9\u6765\u9009\uff0c\u90a3\u5c31\u592a\u7247\u9762\u4e86\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u6211\u4eec<strong>Webpower<\/strong>\u5c06\u7ed3\u5408\u81ea\u5df1\u638c\u63e1\u7684\u6d88\u606f\uff0c\u6765\u5177\u4f53\u5411\u697c\u4e3b\u8bf4\u4e00\u4e0b\u76ee\u524d\u56fd\u5185\u667a\u80fd\u5ba2\u670d\u673a\u5668\u4eba\u7684\u73b0\u72b6\u3001<strong>\u600e\u4e48\u7528\u3001\u600e\u4e48\u6311\u9009\uff0c\u80fd\u521b\u9020\u591a\u5c11\u4ef7\u503c<\/strong>\u3002<\/p>\n\n\n\n<p>\u6587\u7ae0\u53ef\u80fd\u6709\u70b9\u957f\uff0c\u5efa\u8bae\u5148\u9a6c\u518d\u770b\uff1a<\/p>\n\n\n\n<p><strong>\u4e00\u3001\u5173\u952e\u8bcd\uff1a\u5927\u6570\u636e\u3001\u5f15\u6d41\u83b7\u5ba2<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7b2c\u4e00\u6b65\uff1a5\u4ebf\u7528\u6237\u5206\u5c42<\/li>\n\n\n\n<li>\u7b2c\u4e8c\u6b65\uff1a\u5982\u4f55\u7cbe\u51c6\u89e6\u8fbe\u7528\u6237<\/li>\n\n\n\n<li>Fase 3: secondo screening e secondo monitoraggio dell'effetto di reach after<\/li>\n<\/ul>\n\n\n\n<p><strong>\u4e8c\u3001\u5173\u952e\u8bcd\uff1a\u4e00\u65b9\u6570\u636e\u3001\u4e8c\u65b9\u6570\u636e\u3001\u540c\u65f6\u8fd0\u7528<\/strong><\/p>\n\n\n\n<p><strong>\u4e09\u3001\u5173\u952e\u8bcd\uff1aAI\u5916\u547c\u673a\u5668\u4eba\uff08\u667a\u80fd\u5ba2\u670d\u673a\u5668\u4eba\uff09\u3001\u65b0\u89e6\u70b9\u3001\u7cbe\u7ec6\u5316\u8fd0\u8425\u3001\u5ba2\u6237\u4ef7\u503c\u6700\u5927\u5316<\/strong><\/p>\n\n\n\n<p>2 problemi di branding<\/p>\n\n\n\n<p>Come risolvere due problemi<\/p>\n\n\n\n<p><strong>\u56db\u3001\u5173\u952e\u8bcd\uff1aAI\u5916\u547c\u5ba2\u670d\u673a\u5668\u4eba\u3001\u666e\u904d\u73b0\u8c61\u3001\u6280\u672f\u4f18\u52bf<\/strong><\/p>\n\n\n\n<p>Alcuni dei punti pi\u00f9 difficili da raggiungere con le chiamate in uscita AI<\/p>\n\n\n\n<p>Vantaggi della partnership tra Webpower e Jingdong per le chiamate in uscita AI<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/1.jpg\" alt=\"\" class=\"wp-image-6611\"\/><\/figure><\/div>\n\n\n<p><strong>Quando giudichiamo se il prodotto per le chiamate in uscita intelligenti di un'azienda \u00e8 buono o meno, non possiamo limitarci a considerare il prodotto in s\u00e9, ma il valore che pu\u00f2 creare per noi.<\/strong><\/p>\n\n\n\n<p class=\"translation-block\">\u6211\u4eec\u4e00\u76f4\u8ba4\u4e3a\uff0c<strong>\u5355\u4e00\u7684\u667a\u80fdAI\u5916\u547c\u6216\u8005\u5ba2\u670d\u673a\u5668\u4eba\uff0c\u53ea\u80fd\u5145\u5f53\u4e00\u4e2aAI\u5ba2\u670d\uff0c\u505a\u505a\u5ba2\u6237\u56de\u8bbf\u3001\u901a\u77e5\u3001\u95ee\u5377\u8c03\u67e5\u3001\u63a8\u9500\u4e4b\u7c7b\u7684\u7b80\u5355\u5de5\u4f5c\uff0c\u4ece\u8fd9\u4e2a\u89d2\u5ea6\u6765\u8bf4\uff0c\u5b83\u7684\u4ef7\u503c\u5c31\u53ea\u662f\u4e00\u4e2a\u7535\u8bdd\u5ba2\u670d\u7684\u4ef7\u503c\u3002<\/strong><\/p>\n\n\n\n<p>Possiamo quindi notare che ci sono molte aziende che raggruppano il servizio clienti vocale intelligente e il servizio clienti testuale, noti collettivamente come servizio clienti intelligente o servizio clienti robotizzato, ma per quanto ci riguarda, dopo dieci anni di marketing, il valore che questo semplice pacchetto apporta \u00e8 solo un miglioramento quantitativo, senza un salto sostanziale - si possono ancora fare solo i soldi che il servizio clienti pu\u00f2 fare.<\/p>\n\n\n\n<p class=\"translation-block\">\u6240\u4ee5\u5927\u6982\u4ece\u524d\u5e74\u5f00\u59cb\uff0c\u79c1\u57df\u6d41\u91cf\u548c\u4f1a\u5458SCRM\u706b\u8d77\u6765\u7684\u65f6\u5019\uff0c\u6211\u4eec\u5c31\u4e00\u76f4\u5728\u601d\u8003\u2014\u2014<strong>\u5982\u679c\u5c06\u667a\u80fd\u5ba2\u670d\u673a\u5668\u4eba\u4f5c\u4e3a\u4e00\u4e2a\u65b0\u7684\u89e6\u70b9\uff0c\u63a5\u5165SCRM\u7cfb\u7edf\uff0c\u5e76\u4e0e\u5927\u6570\u636e\u3001\u79c1\u57df\u6d41\u91cf\u548c\u793e\u7fa4\u8fd0\u8425\u6302\u94a9\uff0c\u4f1a\u4e0d\u4f1a\uff0c\u5c31\u80fd\u4ea7\u751f\u4ef7\u503c\u4e0a\u7684\u98de\u8dc3\u3002<\/strong><\/p>\n\n\n\n<p class=\"translation-block\">\u6240\u4ee5\u6211\u4eec\u548c\u4eac\u4e1c\u79d1\u6280\u8054\u624b\uff0c\u5f04\u4e86\u4e2a<strong>\u4e00\u4f53\u5316\u667a\u80fd\u5ba2\u670d\u673a\u5668\u4eba\u7cfb\u7edf<\/strong>\uff0c\u5e76\u641e\u4e86\u5957\u201c<strong>\u7ad9\u5185\u4e00\u4f53\u5316<\/strong>\u201d\u7684\u8425\u9500\u73a9\u6cd5\uff0c\u4e0b\u9762\u5c31\u5177\u4f53\u8bb2\u8bb2\u6211\u4eec\u6253\u7b97\u600e\u4e48\u73a9\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>I. Parole chiave: Jing Xiaozhi, big data, diversione e acquisizione clienti<\/strong><\/h2>\n\n\n\n<p class=\"translation-block\">\u4eac\u4e1c\u4f5c\u4e3a\u4e00\u4e2a\u5927\u7684\u7528\u6237\u6d41\u91cf\u6c60\uff0c\u5982\u679c\u80fd\u5c06\u5176\u4e2d\u7684\u9ad8\u51c0\u503c\u5ba2\u6237\u5f15\u5165\u54c1\u724c\u65b9\uff0c\u8fdb\u884c\u7cbe\u51c6\u7684\u8425\u9500\u5b75\u5316\uff0c\u90a3\u672a\u6765\u6240\u80fd\u521b\u9020\u7684\u4ef7\u503c\uff0c\u5c31\u4e0d\u662f\u4e00\u4e2a\u5ba2\u670d\u7684\u4ef7\u503c\u90a3\u4e48\u7b80\u5355\u4e86\u3002\u6240\u4ee5\uff0c\u5b9e\u73b0\u201c<strong>\u4e00\u4f53\u5316\u667a\u80fd\u5ba2\u670d\u673a\u5668\u4eba\u7cfb\u7edf<\/strong>\u201d\u7684\u7b2c\u4e00\u5757\uff0c\u4eac\u4e1c\u79d1\u6280\u8bbe\u7f6e\u4e86\u4e00\u4e2a\u201c\u4eac\u5c0f\u667a\u201d\u5f15\u6d41\u5e73\u53f0\u3002\u8fd9\u4e2a\u5e73\u53f0\u7684\u5f15\u6d41\u52a8\u4f5c\u4e3b\u8981\u52063\u6b65\u8d70\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u2460 \u7b2c\u4e00\u6b65\uff1a5\u4ebf\u7528\u6237\u753b\u50cf<\/strong><\/h3>\n\n\n\n<p class=\"translation-block\">\u8bf4\u76f4\u767d\u4e00\u70b9\uff0c\u8fd9\u4e2a\u5e73\u53f0\uff0c\u53ef\u4ee5<strong>\u6574\u5408\u4eac\u4e1c\u5e73\u53f0\u76845\u4ebf\u6d3b\u8dc3\u7528\u6237\u5927\u6570\u636e\uff0c\u4f9d\u636e\u6d88\u8d39\u884c\u4e3a\u751f\u6210\u6807\u7b7e\uff0c\u8fdb\u4e00\u6b65\u751f\u6210\u7528\u6237\u753b\u50cf\uff0c\u7136\u540e\u4f9d\u636e\u54c1\u724c\u65b9\u7684\u5b9a\u4f4d\u548c\u5ba2\u7fa4\uff0c\u4e3b\u52a8\u6293\u53d6\u4e0e\u4e4b\u76f8\u5339\u914d\u7684\u7528\u6237\u3002\u8fd9\u662f\u7b2c\u4e00\u6b65\u3002<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u2461 \u7b2c\u4e8c\u6b65\uff1a\u7cbe\u51c6\u89e6\u8fbe\u7528\u6237<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/v2-1e3d6d263b1f761898ec1603268965b9_720w.jpg\" alt=\"\" class=\"wp-image-6612\"\/><\/figure><\/div>\n\n\n<p>\u5f53\u5339\u914d\u5230\u76ee\u6807\u5ba2\u6237\uff0c\u63a5\u4e0b\u6765\u5c31\u662f\u60f3\u529e\u6cd5\u89e6\u8fbe\u4e86\uff0c\u4eac\u4e1c\u8fd9\u5957\u7cfb\u7edf\uff0c\u4e3b\u8981\u662f\u901a\u8fc7\u549a\u549a+\u77ed\u4fe1\u7684\u65b9\u5f0f\u505a\u7ad9\u5185\u7528\u6237\u7684\u89e6\u8fbe\u3002\u4f46\u4e5f\u5e76\u4e0d\u662f\u7fa4\u53d1\u6d88\u606f\u8fd9\u4e48\u7b80\u5355\uff0c\u5982\u679c\u8fd9\u4e48\u7b80\u5355\uff0c\u90a3\u522b\u4eba\u90fd\u80fd\u505a\u4e86\uff0c\u53c8\u6709\u4ec0\u4e48\u7279\u522b\u7684\u5462\uff1f\u5173\u952e\u8fd8\u662f\u89e6\u8fbe\u7684\u667a\u80fd\u6c34\u5e73\uff0c\u5e76\u4e0d\u662f\u50bb\u74dc\u5f0f\u7fa4\u53d1\u5c31\u5b8c\u4e8b\u4e86\uff0c\u7cfb\u7edf\u4f1a\u81ea\u5df1\u5224\u65ad\uff0c\u4ec0\u4e48\u65f6\u5019\u53d1\uff0c\u7528\u6237\u7684\u54ea\u4e2a\u5468\u671f\u53d1\uff0c\u7528\u6237\u4e0d\u56de\u590d\u600e\u4e48\u529e\uff0c\u4e0d\u540c\u7528\u6237\u5404\u600e\u4e48\u533a\u522b\u5316\u53d1\u2026\u2026<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/v2-7b0998c2e632e0cab116a429cd4c8ea0_720w.jpg\" alt=\"\" class=\"wp-image-6614\"\/><\/figure><\/div>\n\n\n<p><strong>Vi faccio un esempio:<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/v2-bae6711d27444e9000760ab48f41efa9_720w.jpg\" alt=\"\" class=\"wp-image-6618\"\/><\/figure><\/div>\n\n\n<p>Quando il sistema rileva che un utente ha visualizzato il prodotto di un marchio per pi\u00f9 di due volte nell'arco di 6 giorni, lo riconosce automaticamente come un potenziale utente e attiva l'invio di un messaggio Knock Knock.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Fase 3: secondo screening e secondo monitoraggio dell'effetto di reach after<\/strong><\/h3>\n\n\n\n<p>In generale, il nostro primo giro di reach, anche se ci sforziamo di affinare la granularit\u00e0, ma il feedback effettivo non raggiunger\u00e0 il livello ottimale, infatti, il primo giro di reach equivale anche a un test, attraverso il monitoraggio dei dati, possiamo trovare i migliori clienti basati sulle intenzioni dal primo giro di reach.<\/p>\n\n\n\n<p class=\"translation-block\">Ma allo stesso tempo, per l'intenzione non \u00e8 cos\u00ec forte clienti, o clienti addormentati, i clienti persi, non ci arrendiamo, ma sulla base del primo turno di feedback, pi\u00f9 <strong>target secondo raggiungere, per svegliarsi e recuperare. Questo massimizzer\u00e0 il valore di scavare gli utenti. <\/strong>.<\/p>\n\n\n\n<p>Ad esempio, quando il sistema invia e rileva che alcuni utenti hanno aggiunto prodotti al carrello e poi li hanno cancellati, attiver\u00e0 automaticamente il Knock Knock e gli SMS per recuperarli.<\/p>\n\n\n\n<p class=\"translation-block\">Con la nostra collaborazione Jing Xiaozhi un marchio di elettrodomestici, <strong>prezzo unitario del cliente di 3000 + <\/strong><strong>,<\/strong> l'anno scorso, doppio undici una campagna, <strong>fatturato di oltre 2,5 milioni, il tasso di conversione di 1,38%, molto superiore ai coetanei. <\/strong>.<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u662f\u201c\u7ad9\u5185\u4e00\u4f53\u5316\u201d\u8425\u9500\u7b56\u7565\u7684\u5f15\u6d41\u73af\u8282\uff0c\u4f60\u53ef\u80fd\u4f1a\u8bf4\uff0c\u8fd9\u8ddfAI\u5916\u547c\u667a\u80fd\u5916\u547c\u6709\u4ec0\u4e48\u5173\u7cfb\u5462\uff1f\u522b\u6025\uff0c\u8fd9\u5c31\u6765\u4e86\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4e8c\u3001\u5173\u952e\u8bcd\uff1a\u4e00\u65b9\u6570\u636e\u3001\u4e8c\u65b9\u6570\u636e\u3001\u6253\u901a\u8fd0\u7528<\/strong><\/h2>\n\n\n\n<p>\u5728\u524d\u9762\u6211\u4eec\u8bf4\u5230\u4e86\u6211\u4eec\u548c\u4eac\u4e1c\u667a\u80fd\u673a\u5668\u4eba\u5ba2\u670d\u7cfb\u7edf\u5bf9\u5927\u6570\u636e\u548c\u5df2\u6709\u6570\u636e\u7684\u5e94\u7528\uff0c\u6211\u60f3\u5f88\u591a\u4eba\u4f1a\u597d\u5947\uff0c\u8fd9\u4e2a\u8fd0\u7528\uff0c\u662f\u5426\u53ea\u5305\u62ec\u4eac\u4e1c\u5e73\u53f0\u7684\u6570\u636e\uff0c\u7cfb\u7edf\u80fd\u5426\u5bf9\u4f01\u4e1a\u81ea\u8eab\u5df2\u6709\u7684\u6570\u636e\u8fdb\u884c\u76d8\u6d3b\u8fd0\u7528\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u5728\u8fd9\u91cc\uff0c\u6211\u4eec\u5148\u660e\u786e\u4e24\u4e2a\u6982\u5ff5\uff1a<strong>\u4e00\u65b9\u6570\u636e\u548c\u4e8c\u65b9\u6570\u636e<\/strong><\/p>\n\n\n\n<p class=\"translation-block\"><strong>\u4e00\u65b9\u6570\u636e\uff1a<\/strong>\u662f\u6307\u54c1\u724c\u65b9\u81ea\u6709\u7684\u7528\u6237\u6570\u636e\u548c\u6d41\u91cf\u6c60<\/p>\n\n\n\n<p class=\"translation-block\"><strong>\u4e8c\u65b9\u6570\u636e\uff1a<\/strong>\u662f\u6307\u4eac\u4e1c\u5e73\u53f0\u7684\u5927\u6570\u636e\u548c\u6d41\u91cf\u6c60<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/v2-5b45ec791507d06aa00fe87e1535a8e3_720w.jpg\" alt=\"\" class=\"wp-image-6613\"\/><\/figure><\/div>\n\n\n<p>\u6211\u4eec\u548c\u4eac\u4e1c\u79d1\u6280\u4e00\u8d77\u5408\u4f5c\u7684\u8fd9\u4e2a\u667a\u80fd\u5ba2\u670d\u673a\u5668\u4eba\u7cfb\u7edf\uff0c\u65e2\u53ef\u4ee5\u505a\u5230\u4e8c\u65b9\u6570\u636e\u7684\u89e3\u6790\u548c\u8fd0\u7528\uff0c\u53ef\u5355\u72ec\u4f5c\u4e3a\u4e00\u4e2a\u83b7\u5ba2\u5e73\u53f0\u4f7f\u7528\uff0c\u4ece\u4eac\u4e1c\u76845\u4ebf\u6d41\u91cf\u6c60\u5f80\u54c1\u724c\u81ea\u6709\u6d41\u91cf\u6c60\u5f15\u6d41\uff0c\u4ee5\u53ca\u505a\u4f18\u8d28\u5ba2\u6237\u7b5b\u9009\u548c\u7cbe\u7ec6\u5316\u8fd0\u8425\uff0c<\/p>\n\n\n\n<p>\u540c\u65f6\uff0c\u4e5f\u53ef\u4ee5\u4f5c\u4e3a\u5355\u72ec\u7684\u5ba2\u670d\u673a\u5668\u4eba\u7cfb\u7edf\uff0c\u505a\u597d\u4f01\u4e1a\u81ea\u6709\u4e00\u65b9\u6570\u636e\u7684\u89e3\u6790\u8fd0\u7528\u3001\u81ea\u6709\u5ba2\u6237\u7684\u8fd0\u8425\u548c\u7ba1\u7406\u3002<\/p>\n\n\n\n<p>\u4f46\uff0c\u6211\u4eec\u548c\u4eac\u4e1c\u79d1\u6280\u4e00\u8d77\u5408\u4f5c\u7684\u8fd9\u4e2a\u667a\u80fd\u5ba2\u670d\u673a\u5668\u4eba\u7cfb\u7edf\uff0c\u6700\u6709\u589e\u957f\u6f5c\u529b\u7684\u505a\u6cd5\uff0c\u5374\u662f\u5c06\u5b83\u63a5\u5165\u54c1\u724c\u81ea\u6709\u7684CRM\u4f1a\u5458\u7cfb\u7edf\uff0c\u8fd9\u6837\u4e00\u6765\uff0c\u5c31\u80fd\u901a\u8fc7\u7cfb\u7edf\uff0c\u5c06\u4eac\u4e1c\u7684\u4e8c\u65b9\u6570\u636e\u548c\u54c1\u724c\u81ea\u6709\u7684\u4e00\u65b9\u6570\u636e\u6253\u901a\uff0c\u8fd9\u76f8\u5f53\u4e8e\u7ad9\u5728\u4eac\u4e1c\u8fd9\u4e2a\u5de8\u4eba\u7684\u80a9\u8180\u4e0a\u505a\u751f\u610f\uff0c\u4e0d\u7ba1\u662f\u5bf9\u5f15\u6d41\u8fd8\u662f\u8fd0\u8425\uff0c\u90fd\u662f\u6781\u5927\u7684\u52a9\u529b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4e09\u3001\u5173\u952e\u8bcd\uff1aAI\u5916\u547c\uff08\u667a\u80fd\u673a\u5668\u4eba\u5ba2\u670d\uff09\u3001\u65b0\u89e6\u70b9\u3001\u7cbe\u7ec6\u5316\u8fd0\u8425\u3001\u5ba2\u6237\u4ef7\u503c\u6700\u5927\u5316<\/strong><\/h2>\n\n\n\n<p>\u65e9\u51e0\u5e74\u4e4b\u95f4\uff0c\u5927\u591a\u6570B2C\u4f01\u4e1a\uff0c\u53ea\u8981\u505a\u597d\u4e0a\u9762\u8bf4\u7684\u7b2c\u4e00\u6b65\u7684\u5f15\u6d41\uff0c\u5c31\u80fd\u8d5a\u5230\u94b1\uff0c\u4f46\u8fd9\u51e0\u5e74\uff0c\u54c1\u724c\u65b9\u660e\u663e\u611f\u53d7\u5230\u4e86\u4e0b\u9762\u4e24\u4e2a\u4e0d\u8db3\uff1a<\/p>\n\n\n\n<p><strong>1, il flusso massiccio di accessi senza la possibilit\u00e0 di regolare con precisione le operazioni<\/strong><\/p>\n\n\n\n<p><strong>2. L'effetto della deviazione unilaterale della portata e dell'operazione sta peggiorando sempre di pi\u00f9.<\/strong><\/p>\n\n\n\n<p>Per risolvere queste due sfide dal lato del marchio, abbiamo iniziato a utilizzare la tecnologia AI per effettuare chiamate in uscita intelligenti, un sistema robotico di assistenza clienti intelligente e farne un nuovo punto di contatto parallelo a Dongtong, SMS, WeChat, ecc. per espandere e integrare i punti di contatto tradizionali.<\/p>\n\n\n\n<p>In che modo il nostro sistema robotico di assistenza clienti intelligente con Jingdong va a integrare i punti di contatto tradizionali? Principalmente dai seguenti 3 aspetti:<\/p>\n\n\n\n<p><strong>1, rispetto a WeChat, SMS, e-mail a senso unico, la chiamata in uscita AI pu\u00f2 fare con l'interazione a due vie dell'utente<\/strong><\/p>\n\n\n\n<p><strong>2. Utilizzare la funzione interattiva dell'AI outbound calling per realizzare iniziative di marketing multi-scenario, come ad esempio<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>\u505a\u79c1\u57df\u6d41\u91cf\u7684\u8f6c\u5316<\/strong>\uff08\u52a0\u7c89\u3001\u5230\u5e97\u9080\u7ea6\uff09\uff1b<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>\u4f1a\u5458\u8fd0\u8425<\/strong>\uff08\u6d3b\u52a8\u901a\u77e5\uff0c\u65b0\u5ba2\u6fc0\u6d3b\u3001\u8001\u5ba2\u53ec\u56de\uff09\uff1b<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>\u8ba2\u5355\u573a\u666f<\/strong>\uff08\u552e\u524d\u9080\u7ea6\u3001\u552e\u4e2d\u50ac\u4ed8\u3001\u552e\u540e\u7b49\uff09<\/li>\n<\/ul>\n\n\n\n<p><strong>3. Utilizzare l'immediatezza della chiamata in uscita dell'intelligenza artificiale per ottenere un feedback e un'analisi degli utenti altamente efficienti, fornendo la base per le prossime decisioni di marketing.<\/strong><\/p>\n\n\n\n<p>Naturalmente, qualunque cosa diciamo, siamo sospettati di sminuirci, quindi diamo un'occhiata agli esempi della vita reale:<\/p>\n\n\n\n<p class=\"translation-block\">\u6bd4\u5982\u67d0<strong>\u7f8e\u5986\u54c1\u724c<\/strong>\uff08\u6015\u88ab\u54c1\u724c\u7238\u7238\u6253\uff0c\u6240\u4ee5\u4e0d\u80fd\u9732\u51fa\uff09\uff0c<strong>\u5728\u53bb\u5e74\u53cc\u5341\u4e00\u7684\u65f6\u5019\uff0c\u5728\u5df2\u6709\u7684\u8425\u9500\u6b65\u9aa4\u4e2d\uff0c\u627e\u6211\u4eec\u8865\u5145\u4e86\u4eac\u5c0f\u667a\u5f15\u6d41\u548cAI\u667a\u80fd\u673a\u5668\u4eba\u5ba2\u670d\u89e6\u70b9\u7684\u90e8\u5206\uff0c\u77ed\u77ed7\u5929\u5de6\u53f3\uff0c\u591a\u89e6\u8fbe37\u4e07\u7528\u6237\uff0c\u63a5\u901a\u738751%\u4ee5\u4e0a\uff0cGMV\u505a\u4e86360\u591a\u4e07\u3002\u540c\u65f6\u5bf9\u4e8e\u5728\u72b9\u8c6b\u7684\u7528\u6237\uff0c\u5b9e\u73b0\u4e8691%\u7684\u6210\u4ea4\u6bd4\u3002<\/strong><\/p>\n\n\n\n<p class=\"translation-block\">Come vedete, <strong>il marketing si basa su combinazioni che producono valore 1+1&gt;2, e non c'\u00e8 modo di fare un salto di valore con una singola piccola iniziativa. <\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>IV. Parole chiave: AI outbound calling, fenomeno comune, vantaggi tecnologici<\/strong><\/h2>\n\n\n\n<p>La pista del robot intelligente del servizio clienti ha un sacco di aziende stanno facendo, la scelta \u00e8 in realt\u00e0 molto ampia, ma come ho detto prima, a seconda di ci\u00f2 che il marchio ha bisogno, solo un semplice servizio clienti artificiale alternative o un marketing integrato, per ottenere l'effetto di realizzazione di 1 +1 &gt; 2 del sistema di marketing globale, questo in conformit\u00e0 con le esigenze del marchio stesso per fare una scelta sul bene.<\/p>\n\n\n\n<p>Tuttavia, in quanto grande fabbrica, in termini di sola tecnologia AI, conosciamo bene i vantaggi della tecnologia Jingdong: basti pensare alla semplice funzione di chiamata in uscita AI e ai robot intelligenti per il servizio clienti, ogni fabbrica per svolgere la funzione \u00e8 simile alla scelta della chiamata in uscita AI di alcuni elementi di riferimento: alta simulazione, capacit\u00e0 di apprendimento, risposta rapida, possibilit\u00e0 di adattarsi a pi\u00f9 cicli di dialogo, rapporto costo-efficacia.<\/p>\n\n\n\n<p>Tra questi, riteniamo che i due seguenti siano i pi\u00f9 difficili da superare dal punto di vista tecnico:<\/p>\n\n\n\n<p><strong>1, Ai outbound call con forte capacit\u00e0 di apprendimento<\/strong><\/p>\n\n\n\n<p><strong>2. Capacit\u00e0 di condurre pi\u00f9 cicli di dialogo<\/strong><\/p>\n\n\n\n<p>Penso che abbiamo pi\u00f9 o meno ricevuto chiamate vocali AI, in termini di simulazione, molte aziende sono in grado di raggiungere il tono, il tono di voce non \u00e8 diverso dalla persona reale, ma, fino a quando si parla seriamente con esso per alcune frasi e fare domande, si rivela, e molti di loro sono meno di un paio di giri di chat, e poi cominciano a rispondere alla domanda, o la risposta \u00e8 molto lento.<\/p>\n\n\n\n<p>La ragione fondamentale \u00e8 che il livello tecnico dell'impresa e il budget per la ricerca e lo sviluppo sono limitati a causa della grande fabbrica di Jingdong e dei costi di ricerca e sviluppo, poich\u00e9 \u00e8 inutile dire che anche la maturit\u00e0 della tecnologia \u00e8 garantita; per quanto riguarda la nostra esperienza, il servizio clienti intelligente di Jingdong Technology e il robot intelligente AI presentano le seguenti differenze rispetto al mercato:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Forte capacit\u00e0 di apprendimento<\/h3>\n\n\n\n<p>La capacit\u00e0 di apprendimento \u00e8 un criterio importante per l'incarnazione dei risultati della tecnologia AI. Pu\u00f2 essere un po' astratto dirlo, dopo lo sviluppo dell'AI, tutto ha bisogno di un periodo di apprendimento per migliorare il suo effetto intelligente.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/v2-77d1b40bf5af551e3fd6bd01258af3c4_720w.jpg\" alt=\"\" class=\"wp-image-6615\"\/><\/figure><\/div>\n\n\n<p>Prendiamo il robot AI per le chiamate in uscita e il servizio clienti intelligente: all'inizio \u00e8 solo un programma, per rispondere dobbiamo continuare ad ampliare il suo vocabolario di domande e risposte e cos\u00ec via, questo processo si chiama apprendimento.<\/p>\n\n\n\n<p class=\"translation-block\">\u800c\u6211\u4eec\u548c\u4eac\u4e1c\u5408\u4f5c\u7684AI\u5916\u547c\u548c\u667a\u80fd\u673a\u5668\u4eba\u5ba2\u670d\u7cfb\u7edf\uff0c\u5f97\u76ca\u4e8e\u4eac\u4e1c\u7279\u6709\u7814\u53d1\u5b9e\u529b\uff0c\u8ba9AI\u80fd\u5f88\u5feb\u5b66\u4e60\u65b0\u7684\u8bdd\u672f\uff0c\u5e94\u7b54\u53cd\u5e94\u80fd\u529b\u8d85\u5feb\uff0c<strong>\u53ef\u4ee5\u57281\u79d2\u949f\u5185\uff0c\u8bc6\u522b\u5ba2\u6237\u957f\u8fbe8\u79d2\u949f\u7684\u8bed\u97f3\uff0c\u5e76\u4f5c\u51fa\u53cd\u5e94\u3002<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2, pu\u00f2 facilmente far fronte a pi\u00f9 di 10 cicli di dialogo con i clienti<\/strong><\/h3>\n\n\n\n<p class=\"translation-block\">\u76ee\u524d\uff0c\u8fd9\u4e2a\u6548\u679c\u5728\u5e02\u9762\u4e0a\u8fd8\u662f\u5f88\u96be\u505a\u5230\u7684\uff0c<strong>\u4e00\u822c\u7684AI\u5916\u547c\u548c\u667a\u80fd\u673a\u5668\u4eba\u5ba2\u670d\uff0c\u5f80\u5f80\u80fd\u8fde\u7eed\u5bf9\u7b545\u8f6e\u5c31\u804a\u4e0d\u4e0b\u53bb\u4e86\u3002<\/strong><\/p>\n\n\n\n<p class=\"translation-block\">\u4e0d\u4fe1\u4f60\u4eec\u53ef\u4ee5\u81ea\u5df1\u6253\u6253\u67d0\u4e9b\u5b98\u65b9\u7684\u7535\u8bdd\uff0c\u548cAI\u804a\u4e00\u804a\u5c31\u77e5\u9053\u4e86\u3002\u800c\u4eac\u4e1c\u79d1\u6280\u7684AI\u5916\u547c\u548c\u667a\u80fd\u673a\u5668\u4eba\u5ba2\u670d\uff0c<strong>\u8f7b\u677e\u5bf9\u7b5410\u8f6e\u4ee5\u4e0a\u3002<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Altamente bionico<\/strong><\/h3>\n\n\n\n<p class=\"translation-block\">\u6211\u4eec\u548c\u4eac\u4e1c\u79d1\u6280\u7684AI\u5916\u547c\u548c\u667a\u80fd\u673a\u5668\u4eba\u5ba2\u670d\uff0c<strong>\u9664\u4e86\u505a\u5230\u57fa\u672c\u7684\u8bed\u6c14\u3001\u97f3\u8272\u62df\u4eba\u4e4b\u5916\uff0c\u751a\u81f3\u8fd8\u80fd\u6a21\u62df\u4eba\u5de5\u5ba2\u670d\u7684\u547c\u5438\u548c\u505c\u987f<\/strong>\uff0c\u52a0\u4e0a\u4e0a\u9762\u63d0\u5230\u768410\u8f6e\u5bf9\u7b54\u548c1\u79d2\u53cd\u5e94\u901f\u5ea6\uff0c<strong>\u5ba2\u6237\u53ef\u80fd\u6839\u672c\u5c31\u5bdf\u89c9\u4e0d\u51fa\u6765\u8fd9\u4e2a\u662fAI\u5ba2\u670d\uff0c\u53ef\u4ee5\u63d0\u5347\u597d\u611f\u5ea6\u3002<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Raccolta automatica dei feedback degli utenti, generazione automatica di rapporti di analisi.<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Milioni di chiamate in uscita vengono effettuate automaticamente, senza bisogno di manodopera, in modo veramente intelligente.<\/strong><\/h3>\n\n\n\n<p>Queste sono alcune delle cose che la nostra azienda ha imparato sull'uso dei robot intelligenti del servizio clienti e delle chiamate in uscita AI grazie alla nostra collaborazione con Jingdong, e speriamo di potervi aiutare, grazie!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"translation-block\">Affermazione dei diritti di Webpower<br>Webpower China Tutti i diritti riservati.<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>In qualit\u00e0 di agenzia di marketing veterana con 20 anni di esperienza nel marketing, noi di Webpower abbiamo servito molti marchi di alto livello, tra cui Sony, Starbucks, Nike, [...]<\/p>","protected":false},"author":4,"featured_media":34301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[53,68,69,65],"class_list":["post-27208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-news","tag-53","tag-68","tag-69","tag-65"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webpowerx.com\/it\/wp-json\/wp\/v2\/posts\/27208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webpowerx.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webpowerx.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webpowerx.com\/it\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webpowerx.com\/it\/wp-json\/wp\/v2\/comments?post=27208"}],"version-history":[{"count":1,"href":"https:\/\/www.webpowerx.com\/it\/wp-json\/wp\/v2\/posts\/27208\/revisions"}],"predecessor-version":[{"id":34052,"href":"https:\/\/www.webpowerx.com\/it\/wp-json\/wp\/v2\/posts\/27208\/revisions\/34052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webpowerx.com\/it\/wp-json\/wp\/v2\/media\/34301"}],"wp:attachment":[{"href":"https:\/\/www.webpowerx.com\/it\/wp-json\/wp\/v2\/media?parent=27208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webpowerx.com\/it\/wp-json\/wp\/v2\/categories?post=27208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webpowerx.com\/it\/wp-json\/wp\/v2\/tags?post=27208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}