{"id":27207,"date":"2022-07-22T13:59:00","date_gmt":"2022-07-22T05:59:00","guid":{"rendered":"https:\/\/www.webpowerx.com\/?p=27207"},"modified":"2025-02-14T01:44:24","modified_gmt":"2025-02-13T17:44:24","slug":"%e7%ba%bf%e4%b8%8b%e6%b4%bb%e5%8a%a8%e6%85%a2%e6%85%a2%e5%a4%8d%e8%8b%8f%ef%bc%8c%e8%90%a5%e9%94%80%e8%87%aa%e5%8a%a8%e5%8c%96%e8%83%bd%e5%b8%ae%e5%8a%a9%e5%b8%82%e5%9c%ba%e9%83%a8%e5%b8%a6%e6%9d%a5","status":"publish","type":"post","link":"https:\/\/www.webpowerx.com\/it\/articles\/27207\/","title":{"rendered":"Con le campagne offline che si stanno lentamente riprendendo, cosa pu\u00f2 fare l'automazione del marketing per aiutare i dipartimenti di marketing?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Durante il periodo di sospensione degli eventi in presenza, Webpower ha continuato a mantenere i contatti e a interagire con tutti voi tramite dirette online; ora che gli eventi in presenza stanno gradualmente riprendendo, \u00e8 finalmente arrivato il momento di incontrarci di persona!<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Gioved\u00ec scorso, <strong>Webpower ha partecipato in qualit\u00e0 di espositore alla decima edizione del TopDigital Innovation Marketing Summit<\/strong>, durante il quale il personale di Webpower ha discusso sul posto con i rappresentanti dei principali marchi delle sfide e delle opportunit\u00e0 del marketing digitale.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/1-1.jpg\" alt=\"\" class=\"wp-image-7870\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/2.jpg\" alt=\"\" class=\"wp-image-7871\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/3.jpg\" alt=\"\" class=\"wp-image-7872\"\/><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/4.jpg\" alt=\"\" class=\"wp-image-7873\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph translation-block\">Essendo la prima fiera in presenza a cui partecipiamo dopo la ripresa delle attivit\u00e0, oggi vorrei parlare con voi di <strong>come Webpower si \u00e8 preparata per l&#x27;occasione e di quale ruolo abbia svolto in tutto questo la marketing automation<\/strong>. Vediamo insieme.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>I. Il ruolo degli eventi in presenza rimane insostituibile<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sebbene le dirette online siano ormai diventate un canale di marketing per molte aziende B2B, gli eventi dal vivo sono in grado di superare le barriere spaziali e continuano a rivestire un ruolo fondamentale per le aziende B2B.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/15..jpg\" alt=\"\" class=\"wp-image-7898\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Questo \u00e8 anche il motivo per cui Webpower e molte altre aziende B2B partecipano alle fiere in presenza: sperano di ottenere maggiore visibilit\u00e0 e di acquisire pi\u00f9 contatti e opportunit\u00e0 di collaborazione.<\/p>\n\n\n\n<h2 class=\"wp-block-heading translation-block\"><strong>II<\/strong>. <strong>L&#x27;automazione del marketing integra il lavoro umano e garantisce un avanzamento efficiente<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pertanto, per il reparto marketing, sia che si tratti di organizzare eventi o di partecipare in qualit\u00e0 di espositori, ogni evento dal vivo rappresenta un\u2019opportunit\u00e0 da cogliere al volo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Tuttavia, mentre i reparti marketing delle grandi aziende dispongono di un organico completo, molti reparti marketing delle piccole e medie imprese sono a corto di personale e si trovano quindi ad affrontare problemi quali l\u2019impossibilit\u00e0 di <strong>tracciare la provenienza dei dati, difficolt\u00e0 nella selezione dei contatti e l\u2019incapacit\u00e0 di valutare l\u2019efficacia dei canali<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Per <strong>gestire in modo pi\u00f9 efficiente l&#x27;intero processo quotidiano di gestione dei lead e preparare tutte le fasi delle attivit\u00e0 online e offline, \u00e8 fondamentale disporre di uno strumento di marketing adatto alle proprie esigenze<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il reparto marketing di Webpower, avvalendosi di strumenti di automazione del marketing, ha portato a termine in modo efficiente tutte le attivit\u00e0 relative a un evento, dalla fase preparatoria a quella post-evento.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>III. Guida pratica alla realizzazione di un percorso completo di marketing per eventi<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Il nostro obiettivo per questo evento \u00e8 quello di riuscire a <strong>trasmettere il calore della nostra azienda<\/strong> in occasione della prima fiera in presenza dopo la ripresa delle attivit\u00e0<strong>, consolidare la nostra immagine aziendale e raccogliere alcuni moduli di contatto<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Per questo motivo, il reparto marketing ha organizzato un&#x27;estrazione a sorpresa con box a sorpresa dal tema &quot;<strong>#: salva i momenti emo al lavoro #&quot;<\/strong>, per regalare a tutti alcuni oggetti utili nella vita lavorativa quotidiana, come caff\u00e8, cavi dati 3-in-1, borse di tela e altro ancora. <strong>Con una probabilit\u00e0 di vincita del 100%, ogni partecipante in presenza potr\u00e0 provare un senso di soddisfazione<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/5.jpg\" alt=\"\" class=\"wp-image-7876\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Successivamente, in combinazione con gli strumenti di automazione del marketing, si crea un ciclo di marketing chiuso, <strong>in modo che, fin dal primo passo<\/strong> dell&#x27;utente<strong>, si possa passare alle fasi successive del processo di marketing, garantendo un&#x27;ottima esperienza utente<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Innanzitutto, occorre impostare <strong>il codice QR dedicato dell\u2019assistente di WeChat Enterprise e la risposta automatica<\/strong>; quando gli utenti scansionano il codice QR presente sullo stand espositivo e aggiungono l\u2019account, verr\u00e0 automaticamente assegnata loro l\u2019etichetta <strong>\u201c0714 Fiera in presenza<\/strong>\u201d.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/6.jpg\" alt=\"\" class=\"wp-image-7877\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph translation-block\">Successivamente, l&#x27;utente ricever\u00e0 automaticamente su WeChat <strong>una notifica dall&#x27;assistente di WeChat Enterprise<\/strong> con <strong>il mini-programma creato dal Centro interattivo<\/strong>; sar\u00e0 sufficiente aprirlo per compilare il modulo.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/7-1.jpg\" alt=\"\" class=\"wp-image-7878\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Poich\u00e9 abbiamo preparato tre diversi tipi di regali, abbiamo creato tre mini-programmi di una pagina tramite l\u2019Interactive Center, a cui corrispondono tre diversi codici QR inseriti nel design dei buoni.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/8.jpg\" alt=\"\" class=\"wp-image-7879\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph translation-block\">In questo modo, quando l\u2019utente, dopo aver compilato il modulo, si recher\u00e0 presso il personale per ritirare il buono per la scatola a sorpresa, <strong>scansionando il codice QR presente sul buono apparir\u00e0 la pagina dei vincitori realizzata dal Centro Interattivo, che gli consentir\u00e0 di scoprire quale regalo ha vinto<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/9..jpg\" alt=\"\" class=\"wp-image-7880\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">A quel punto, basta recarsi presso il personale di Webpower con la pagina e il buono per ritirare il regalo; il personale strapper\u00e0 la matrice del buono, a indicare che \u00e8 stato convalidato.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Inoltre, per ogni utente che compila il modulo, abbiamo impostato un percorso di marketing specifico: una volta compilato il modulo<strong>,<\/strong> viene <strong>inviata in tempo reale un\u2019e-mail contenente il link per scaricare la raccolta dei white paper di Webpower<\/strong>. In altre parole, partecipando all\u2019evento non solo potrai ricevere un omaggio, ma anche accedere a contenuti di grande valore!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/10..jpg\" alt=\"\" class=\"wp-image-7881\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph translation-block\">La raccolta di white paper disponibile al link include <strong>numerosi argomenti di attualit\u00e0, quali l&#x27;email marketing, la gestione dei canali privati su WeChat Enterprise, il DTC e l&#x27;automazione del marketing<\/strong>; che siate un&#x27;azienda B2B o B2C, potrete trarne sicuramente beneficio.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/11..jpg\" alt=\"\" class=\"wp-image-7882\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph translation-block\">Gli utenti che compilano il modulo vengono suddivisi <strong>in segmenti e contrassegnati con tag in base agli eventi nel database dei contatti, per facilitare le successive attivit\u00e0 di fidelizzazione<\/strong>, quali la pubblicazione di white paper o la segnalazione di eventi in diretta che potrebbero interessarli, che vengono poi inviati in modo mirato agli utenti tramite e-mail, SMS o messaggi su WeChat Enterprise.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/12..jpg\" alt=\"\" class=\"wp-image-7883\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" src=\"blob:http:\/\/localhost\/3bf395cf-417f-42f0-a9be-c7c7b9f0b19e\" alt=\"fotografia\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Cogliamo l\u2019occasione per darvi un\u2019anteprima: sta per arrivare <strong>il bisettimanale di Webpower \u2014 WP Xianjian<\/strong> \u2014, che <strong>offrir\u00e0 approfondimenti sul panorama del marketing e pubblicher\u00e0 opinioni originali e innovative; inoltre, in seguito saranno organizzati eventi in diretta sui temi trattati<\/strong>, per fornire ulteriori spiegazioni a tutti voi.Se desiderate ricevere la rivista bisettimanale, <strong>cliccate sull\u2019immagine<\/strong> e <strong>lasciate il vostro indirizzo e-mail<\/strong>: <strong>non appena sar\u00e0 pronta, ve la invieremo direttamente nella vostra casella di posta<\/strong>!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/form.dmartech.cn\/form\/prod\/ec9164d56416a972\/%E7%95%99%E4%B8%8B%E9%82%AE%E7%AE%B1%E5%9C%B0%E5%9D%80%EF%BC%8C%E8%8E%B7%E5%8F%96%E5%8F%8C%E5%91%A8%E5%88%8A.html?id=1649&amp;x_field_1=%E5%BE%AE%E4%BF%A1%E5%85%AC%E4%BC%97%E5%8F%B7\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/13..jpg\" alt=\"\" class=\"wp-image-7884\"\/><\/a><figcaption class=\"wp-element-caption\"><strong>Clicca sull&#x27;immagine per inserire il tuo indirizzo e-mail<\/strong>\uff0c<strong>Una volta che il bisettimanale sar\u00e0 pronto, verr\u00e0 inviato al tuo indirizzo e-mail<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/form.dmartech.cn\/form\/prod\/ec9164d56416a972\/%E7%95%99%E4%B8%8B%E9%82%AE%E7%AE%B1%E5%9C%B0%E5%9D%80%EF%BC%8C%E8%8E%B7%E5%8F%96%E5%8F%8C%E5%91%A8%E5%88%8A.html?id=1649&amp;x_field_1=%E5%BE%AE%E4%BF%A1%E5%85%AC%E4%BC%97%E5%8F%B7\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>La necessit\u00e0 di strumenti \u00e8 solo un aspetto; la cosa pi\u00f9 importante \u00e8 capire come sfruttarli al meglio. Inoltre, gli eventi dal vivo stanno riprendendo e tutto torner\u00e0 gradualmente alla normalit\u00e0. Per ogni occasione di incontro, Webpower si preparer\u00e0 con sincerit\u00e0 e non vede l\u2019ora di rivedervi tutti!<img decoding=\"async\" src=\"blob:http:\/\/localhost\/d43fe6e6-ea5b-4812-ad86-54e14ed1a618\" alt=\"fotografia\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Informazioni su Webpower<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><strong>Webpower<\/strong> \u00e8 stata fondata nei Paesi Bassi nel 1999, \u00e8 entrata in Cina nel 2006 e ora ha 11 filiali in tutto il mondo. In qualit\u00e0 di fornitore di servizi di marketing intelligente omnicanale per i soci, Webpower si concentra da oltre 10 anni sulle esigenze di marketing multidimensionale delle imprese e produce continuamente una serie di prodotti e servizi di marketing innovativi, all'avanguardia ed efficaci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Nel 2018, Webpower ha lanciato il sistema <strong>\"Smart Marketing\"<\/strong> per creare un ciclo chiuso di marketing per le imprese, dalla <strong>connessione dei dati omnicanale, all'automazione del marketing, all'analisi dei dati multidimensionali fino all'applicazione di scenari e allo sviluppo personalizzato<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Webpower fornisce oggi servizi di marketing professionale per <strong>Retail, IT, Travel, Aviation, MICE, Finance<\/strong> e altri 10 settori, tra cui:<strong>Starbucks, Sony, Walmart, GIVENCHY, Remy Martin, Lenovo, Disney, China Eastern Airline, DBS, Pacific Insurance<\/strong> e altre imprese di fama mondiale. strong&gt;e altre aziende di fama mondiale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Aderendo al concetto di \"Smart Marketing\", l'obiettivo di Webpower \u00e8 quello di <strong>guidare il marketing con la tecnologia, esplorare a fondo il valore del cliente per le imprese, aiutare le imprese a creare una mappa di \"smart marketing\" ed estendere l'immaginazione infinita del marketing digitale. <\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Webpower Marketing Intelligente<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In qualit\u00e0 di fornitore unico di servizi di marketing digitale a livello aziendale, Webpower possiede sottomarche come iDigitalForce e DmartechForce ed \u00e8 profondamente impegnata nei settori della marketing automation, dell'SCRM membership marketing, dell'email marketing e del private domain marketing. Webpower aiuta le imprese a creare un marketing a ciclo chiuso attraverso la mappatura dello \"Smart Marketing\".<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph translation-block\"><strong>Siamo Webpower<\/strong><br><strong>Un'agenzia di marketing digitale con un'attitudine<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/14..jpg\" alt=\"\" class=\"wp-image-7885\"\/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph translation-block\">Affermazione dei diritti di Webpower<br>Webpower China Tutti i diritti riservati.<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>\u5728\u7ebf\u4e0b\u505c\u6446\u7684\u65e5\u5b50\u91cc\uff0cWebpower\u6301\u7eed\u901a\u8fc7\u7ebf\u4e0a\u76f4\u64ad\u4e0e\u5927\u5bb6\u4ea7\u751f\u8fde\u63a5\u4e0e\u4e92\u52a8\uff0c\u800c\u5982\u4eca\u7ebf\u4e0b\u6d3b\u52a8\u5f00\u59cb\u6162\u6162\u590d\u82cf\uff0c\u548c\u5927\u5bb6\u53ef [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":34276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[61,58,62],"class_list":["post-27207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-news","tag-b2b","tag-58","tag-62"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - 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