{"id":27008,"date":"2022-06-07T23:45:37","date_gmt":"2022-06-07T15:45:37","guid":{"rendered":"https:\/\/www.webpowerx.com\/?p=27008"},"modified":"2025-02-12T14:50:22","modified_gmt":"2025-02-12T06:50:22","slug":"%e8%b7%a8%e5%a2%83%e4%bc%81%e4%b8%9a%e7%8e%a9%e8%bd%ac%e7%a7%81%e5%9f%9f%ef%bc%8c%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e5%bf%85%e9%a1%bb%e6%8b%a5%e6%9c%89%e5%a7%93%e5%90%8d","status":"publish","type":"post","link":"https:\/\/www.webpowerx.com\/it\/articoli\/27008\/","title":{"rendered":"Le imprese transfrontaliere giocano con i domini privati, l'email marketing deve avere dei nomi"},"content":{"rendered":"<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u90ae\u4ef6\u8425\u9500\u7684\u672c\u8d28\u662f\u4f1a\u5458\u8fd0\u8425\uff0c\u800c\u4f1a\u5458\uff0c\u5c31\u662f\u54c1\u724c\u7684\u79c1\u57df\u6d41\u91cf\uff1b<\/strong><\/p>\n\n\n\n<p><strong>\u90ae\u4ef6\u8425\u9500\u4e0d\u4ec5\u662f\u8de8\u5883\u4f01\u4e1a\u8fd0\u8425\u79c1\u57df\u7684\u91cd\u8981\u9009\u62e9\uff0c\u4e5f\u662f\u6210\u672c\u66f4\u4f4e\u56de\u62a5\u7387\u66f4\u9ad8\u3001\u89e6\u8fbe\u7387\u66f4\u9ad8\u66f4\u7cbe\u51c6\u7684\u9009\u62e9\u3002<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-right\"><strong>--Webpower<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"translation-block\">\u65e0\u8bba\u56fd\u5185\u8fd8\u662f\u56fd\u5916\u5546\u4e1a\u9886\u57df\uff0c\u6d41\u91cf\u90fd\u662f\u4f01\u4e1a\u8fd0\u8425\u7ed5\u4e0d\u5f00\u7684\u8bdd\u9898\uff0c\u540e\u75ab\u60c5\u65f6\u4ee3\uff0c\u5728\u56fd\u5185\u79c1\u57df\u6d41\u91cf\u7ea2\u5229\u7206\u53d1\u7684\u5f53\u4e0b\uff0c\u6211\u4eec\u4e5f\u5f00\u59cb\u601d\u7d22\uff0c<strong>\u9002\u5408\u8de8\u5883\u4f01\u4e1a\u7684\u79c1\u57df\u73a9\u6cd5<\/strong>\u3002<\/p>\n\n\n\n<p>\u6ce8\uff1a\u672c\u6587\u4e3b\u8981\u4ece\u8de8\u5883\u4f01\u4e1a\u79c1\u57df\u8fd0\u8425\u96be\u9898\u3001\u90ae\u4ef6\u8425\u9500\u4e0e\u79c1\u57df\u6d41\u91cf\u7684\u5173\u7cfb\u3001\u5982\u4f55\u7528\u90ae\u4ef6\u8425\u9500\u8fd0\u8425\u79c1\u57df\u4e09\u4e2a\u65b9\u9762\uff0c\u901a\u8fc7Webpower\u670d\u52a1\u8fc7\u7684\u771f\u5b9e\u6848\u4f8b\u62c6\u89e3\uff0c\u7cfb\u7edf\u5c55\u793a\u5982\u4f55\u7528\u90ae\u4ef6\u8425\u9500\u5c55\u5f00\u79c1\u57df\u8fd0\u8425\uff0c\u5168\u6587\u8f83\u957f\uff0c\u53ef\u9009\u62e9\u6027\u89c2\u770b\u6216\u8005\u5148\u9a6c\u518d\u770b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>01 \u8de8\u5883\u4f01\u4e1a\u79c1\u57df\u8fd0\u8425\u96be\u9898<\/strong><\/h2>\n\n\n\n<p class=\"translation-block\">\u6570\u636e\u663e\u793a2020\u5e74\u901a\u8fc7\u6d77\u5173\u8de8\u5883\u7535\u5b50\u5546\u52a1\u7ba1\u7406\u5e73\u53f0\u9a8c\u653e\u8fdb\u51fa\u53e3\u6e05\u535524.5\u4ebf\u7968\uff0c\u540c\u6bd4\u589e\u957f63.3%\u3002\u8de8\u5883\u7535\u5546\u8fdb\u51fa\u53e31.69\u4e07\u4ebf\u5143\uff0c\u589e\u957f31.1%\u3002<strong>\u79cd\u79cd\u8ff9\u8c61\u8868\u660e\uff0c\u8de8\u5883\u7535\u5546\u6b63\u6210\u4e3a\u8fc5\u901f\u5d1b\u8d77\u7684\u65b0\u98ce\u53e3\u3002<\/strong><\/p>\n\n\n\n<p class=\"translation-block\">\u4e0d\u8fc7\u603b\u4f53\u800c\u8a00\uff0c<strong>\u4e2d\u56fd\u8de8\u5883\u51fa\u53e3\u4f01\u4e1a\uff0c\u5728\u79c1\u57df\u8fd0\u8425\u4e0a\u8fd8\u663e\u793a\u51fa\u4e00\u4e9b\u6c34\u571f\u4e0d\u670d<\/strong>\u3002<\/p>\n\n\n\n<p>\u76ee\u524d\uff0c\u4e2d\u56fd\u51fa\u53e3\u8de8\u5883\u4f01\u4e1a\u8fd0\u8425\u79c1\u57df\u6d41\u91cf\uff0c\u66f4\u591a\u662f\u8ddfKOL\/KOC\u5408\u4f5c\u6709\u5173\u2014\u2014KOL\/KOC\u672c\u8eab\u6709\u4e00\u6279\u7c89\u4e1d\u3002<\/p>\n\n\n\n<p>\u6bd4\u5982\u5f53\u4e0b\u6d41\u884c\u5728YouTube\u7b49\u793e\u4ea4\u5e73\u53f0\u4e0a\uff0c\u901a\u8fc7\u76f4\u64ad\u7684\u65b9\u5f0f\uff0c\u201c\u501f\u201dKOL\/KOC\u7684\u7c89\u4e1d\u5356\u8d27\uff0c\u5e76\u6700\u7ec8\u770b\u6548\u679c\u8fdb\u884c\u5206\u6210\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u53ef\u4ee5\u770b\u51fa\u6765\uff0c\u8fd9\u79cd\u73a9\u6cd5\uff0c\u548c\u56fd\u5185\u7684\u76f4\u64ad\u5e26\u8d27\u5982\u51fa\u4e00\u8f99\uff0c<strong>\u54c1\u724c\u4e0e\u6d41\u91cf\u4e4b\u95f4\uff0c\u9694\u7740KOL\/KOC\u8fd9\u5ea7\u5927\u5c71\uff0cKOL\/KOC\u8d70\u4e86\uff0c\u6d41\u91cf\u4e5f\u8ddf\u7740\u5931\u8054<\/strong>\uff0c\u4ee5\u56fd\u5185\u770b\u79c1\u57df\u7684\u6807\u51c6\uff0c\u8fd9\u5b8c\u5168\u4e0d\u80fd\u7b97\u662f\u6210\u529f\u7684\u6d41\u91cf\u8fd0\u8425\u3002<\/p>\n\n\n\n<p>\u4e5f\u6709\u8de8\u5883\u4f01\u4e1a\u5c1d\u8bd5\u7528FacebookGroup\u8fdb\u884c\u79c1\u57df\u8fd0\u8425\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u505a\u6cd5\u662f\uff0c\u5728Facebook\u7b49\u56fd\u5916\u7684\u793e\u4ea4\u8f6f\u4ef6\u4e0a\u521b\u5efa\u4e2a\u4eba\u9875\u9762\uff0c\u7136\u540e\u52a0\u597d\u53cb\uff0c\u52a0\u52305000\u4e2a\u4eba\u5de6\u53f3\u5c06\u597d\u53cb\u901a\u8fc7KOL\/KOC\u5408\u4f5c\u3001\u53d1\u8d77\u6d3b\u52a8\u3001\u76f4\u64ad\u7b49\u65b9\u5f0f\uff0c\u62c9\u5165Facebook Group\uff0c\u8fdb\u884c\u7528\u6237\u8fd0\u8425\u3002<\/p>\n\n\n\n<p>\u600e\u4e48\u6837\uff0c\u662f\u4e0d\u662f\u95fb\u5230\u4e86\u719f\u6089\u7684\u5473\u9053\uff0c\u8fd9\u4e0d\u5c31\u662f\u6d77\u5916\u7248\u7684\u5fae\u4fe1\u7fa4\u4e48\uff1f<\/p>\n\n\n\n<p class=\"translation-block\">\u4f46\u522b\u6025\u7740\u9ad8\u5174\uff0cFacebookGroup\u867d\u7136\u89e3\u51b3\u4e86\u6d41\u91cf\u843d\u811a\u70b9\u7684\u95ee\u9898\uff0c\u4f46<strong>\u548c\u5fae\u4fe1\u76f8\u6bd4\uff0c\u6ca1\u6709\u5f62\u6210\u6d41\u91cf\u53d8\u73b0\u7684\u751f\u6001\u95ed\u73af\uff0c\u4e14\u89c4\u6a21\u5c0f\uff0c\u8fd0\u8425\u96be<\/strong>\u3002<\/p>\n\n\n\n<p>Pertanto.<strong>\u8de8\u5883\u4f01\u4e1a\uff0c\u9700\u8981\u4e00\u79cd\u66f4\u9ad8\u6548\u66f4\u7cbe\u51c6\u7684\u79c1\u57df\u8fd0\u8425\u65b9\u5f0f\uff0cWebpower\u8ba4\u4e3a\uff0c\u90ae\u4ef6\u8425\u9500\u6216\u8bb8\u662f\u89e3\u51b3\u95ee\u9898\u7684\u9996\u9009<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>02 \u90ae\u4ef6\u8425\u9500\u4e0e\u79c1\u57df\u6d41\u91cf\u7684\u5173\u7cfb<\/strong><\/h2>\n\n\n\n<p>\u4ec0\u4e48\u662f\u90ae\u4ef6\u8425\u9500\uff1f\u76f8\u4fe1\u770b\u8fd9\u7bc7\u6587\u7ae0\u7684\u4eba\u8fd8\u6709\u8bb8\u591a\u62b1\u6709\u8fd9\u6837\u7684\u7591\u95ee\uff0c\u4e5f\u6709\u770b\u5ba2\u5c06\u5176\u4e0e\u7fa4\u53d1\u5783\u573e\u90ae\u4ef6\u5bf9\u7b49\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u5b9e\u9645\u4e0a\uff0c<strong>\u90ae\u4ef6\u8425\u9500\u662f\u5728\u7528\u6237\u4e8b\u5148\u8bb8\u53ef\u7684\u524d\u63d0\u4e0b\uff0c\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u7684\u65b9\u5f0f\u5411\u76ee\u6807\u7528\u6237\u4f20\u9012\u6709\u4ef7\u503c\u4fe1\u606f\u7684\u4e00\u79cd\u7f51\u7edc\u8425\u9500\u624b\u6bb5\u3002<\/strong><\/p>\n\n\n\n<p><strong>\u90ae\u4ef6\u8425\u9500\u662f\u5728\u7528\u6237\u4e8b\u5148\u8bb8\u53ef\u7684\u524d\u63d0\u4e0b\uff0c\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u7684\u65b9\u5f0f\u5411\u76ee\u6807\u7528\u6237\u4f20\u9012\u6709\u4ef7\u503c\u4fe1\u606f\u7684\u4e00\u79cd\u7f51\u7edc\u8425\u9500\u624b\u6bb5\u3002<\/strong><\/p>\n\n\n\n<p class=\"translation-block\">\u5b83\u7684<strong>\u524d\u63d0\u662f\u201c\u7528\u6237\u8bb8\u53ef\u201d\u548c\u4f20\u9012\u201c\u6709\u4ef7\u503c\u7684\u4fe1\u606f\u201d<\/strong>\uff0c\u8fd9\u662f\u5783\u573e\u90ae\u4ef6\u65e0\u6cd5\u505a\u5230\u7684\u3002<\/p>\n\n\n\n<p>\u4f5c\u4e3a\u4e00\u79cd\u53e4\u8001\u7684\u8425\u9500\u6a21\u5f0f\uff0c\u90ae\u4ef6\u8425\u9500\u5728\u56fd\u5916\u62e5\u6709\u5e7f\u6cdb\u4e14\u6210\u719f\u7684\u5e02\u573a\u8fd0\u7528\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u8bb8\u591a\u5927\u578b\u4f01\u4e1a\uff0c\u5982<strong>\u62e5\u6709\u9ad8\u8fbe\u4e0a\u4ebf\u7684\u4f1a\u5458\u4f53\u7cfb\u7684\u4e9a\u9a6c\u900a\uff0c\u90ae\u4ef6\u8425\u9500\u529f\u4e0d\u53ef\u6ca1<\/strong>\uff1b<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"880\" src=\"https:\/\/www.webpowerx.com\/wp-content\/uploads\/2024\/10\/image-6.jpeg\" alt=\"\" class=\"wp-image-27087\"\/><\/figure><\/div>\n\n\n<p>\u4e9a\u9a6c\u900a\u7684\u633d\u56de\u90ae\u4ef6\uff0c\u9488\u5bf9\u4ef7\u683c\u654f\u611f\u5ba2\u6237\uff0c\u4f9d\u636e\u5927\u6570\u636e\u7ed9\u51fa\u7279\u522b\u4f18\u60e0\uff0c\u633d\u56de\u6548\u679c\u751a\u597d<\/p>\n\n\n\n<p class=\"translation-block\"><strong>uber\u3001buzzfeed\u3001dropbox<\/strong>\u7b49\u54c1\u724c\uff0c\u4e5f\u90fd\u5c06\u90ae\u4ef6\u8425\u9500\u4f5c\u4e3a\u6269\u5927\u58f0\u91cf\u3001\u7ef4\u7cfb\u4f1a\u5458\u5173\u7cfb\u7684\u91cd\u8981\u6218\u672f\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u5982\u4eca\u770b\u6765\uff0c<strong>\u90ae\u4ef6\u8425\u9500\u7684\u672c\u8d28\u5c31\u662f\u4f1a\u5458\u8fd0\u8425\uff0c\u800c\u4f1a\u5458\uff0c\u5c31\u662f\u54c1\u724c\u7684\u79c1\u57df\u6d41\u91cf<\/strong>\u3002<\/p>\n\n\n\n<p>\u90ae\u4ef6\u8425\u9500\u7684\u672c\u8d28\u5c31\u662f\u4f1a\u5458\u8fd0\u8425\uff0c\u800c\u4f1a\u5458\uff0c\u5c31\u662f\u54c1\u724c\u7684\u79c1\u57df\u6d41\u91cf\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u5e76\u4e14\uff0c<strong>\u90ae\u4ef6\u8425\u9500\u4e0d\u4ec5\u662f\u8de8\u5883\u54c1\u724c\u8fd0\u8425\u79c1\u57df\u7684\u91cd\u8981\u9009\u62e9\uff0c\u8fd8\u662f\u6210\u672c\u66f4\u4f4e\u56de\u62a5\u66f4\u9ad8\u3001\u89e6\u8fbe\u7387\u66f4\u9ad8\u66f4\u7cbe\u51c6\u7684\u79c1\u57df\u8425\u9500\u624b\u6bb5<\/strong>\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u63d0\u4f9b\u4fe1\u5c01\u3001\u5361\u7247\u670d\u52a1\u7684<strong>Envelopes.com<\/strong>\u7f51\u7ad9\u5c31\u662f\u5f88\u597d\u7684\u4f8b\u5b50\uff1a<\/p>\n\n\n\n<p class=\"translation-block\">\u4ed6\u4eec\u6839\u636e\u5927\u6570\u636e\u63a2\u77e5\u5ba2\u6237\u4e22\u5f03\u8d2d\u7269\u8f66\u4e2d\u4ea7\u54c1\u7684\u4e3b\u8981\u7c7b\u578b\uff0c<strong>\u9488\u5bf9\u4ea7\u54c1\u7c7b\u578b\u4e22\u5f03\u3001\u8d2d\u7269\u8f66\u4e22\u5f03\u548c\u7ed3\u8d26\u4e22\u5f03\u8fdb\u884c\u5206\u7c7b\uff0c\u81ea\u52a8\u89e6\u53d1\u4e09\u79cd\u7c7b\u578b\u7684\u5bf9\u5e94\u90ae\u4ef6<\/strong>\u3002<\/p>\n\n\n\n<p>\u7ed3\u679c\u505a\u5230\u51cf\u5c11\u7ed3\u8d26\u4e22\u5f0340%\uff0c\u63d0\u9ad8\u516c\u53f8\u51c0\u7ed3\u8d26\u8f6c\u5316\u738765%\u7684\u6548\u679c\u3002\u800c\u53d1\u9001\u90ae\u4ef6\u7684\u6210\u672c\uff0c\u51e0\u4e4e\u5c31\u662f\u8425\u9500\u9884\u7b97\u4e2d\u7684\u6bdb\u6bdb\u96e8\uff01<\/p>\n\n\n\n<p>\u6beb\u4e0d\u5938\u5f20\u5730\u8bf4\uff0c\u7528\u597d\u90ae\u4ef6\u8425\u9500\uff0c\u5728\u79c1\u57df\u8fd0\u8425\u4e2d\u5206\u5206\u949f\u5c31\u662f\u56db\u4e24\u62d4\u5343\u65a4\u7684\u6548\u679c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>03 \u5982\u4f55\u7528\u90ae\u4ef6\u8425\u9500\u8fd0\u8425\u79c1\u57df<\/strong><\/h2>\n\n\n\n<p class=\"translation-block\">\u505a\u597d\u90ae\u4ef6\u8425\u9500\uff0c<strong>\u5de5\u5177\u3001\u7b56\u7565\u3001\u6267\u884c<\/strong>\u6837\u6837\u4e0d\u80fd\u5c11\uff0cWebpower\u7ecf\u8fc7\u957f\u65f6\u95f4\u6478\u7d22\uff0c\u603b\u7ed3\u51fa\u8fd9\u5957\u65b9\u6cd5\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\uff081\uff09\u9760\u8c31\u7684\u90ae\u4ef6\u53d1\u9001\u5e73\u53f0\uff08\u5de5\u5177\uff09<\/strong><\/h3>\n\n\n\n<p>\u90ae\u4ef6\u53d1\u9001\u5e73\u53f0\u662f\u4e00\u5957\u8425\u9500\u6e20\u9053\uff0c\u662f\u5f00\u5c55\u90ae\u4ef6\u8425\u9500\u7684\u5de5\u5177\uff0c\u8de8\u5883\u4f01\u4e1a\u6709\u4e86\u5b83\u624d\u80fd\u66f4\u4fbf\u6377\u5730\u5f00\u5c55\u79c1\u57df\u8fd0\u8425\u5de5\u4f5c\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u6bd4\u5982<strong>Webpower\u90ae\u4ef6\u8425\u9500\u5e73\u53f0<\/strong>\uff0c\u5c31\u80fd\u505a\u5230\uff1a<\/p>\n\n\n\n<p><strong>-Posta elettronica di massa attiva<\/strong><\/p>\n\n\n\n<p><strong>-Posta elettronica di attivazione<\/strong><\/p>\n\n\n\n<p><strong>-Invio del gruppo di utenti<\/strong><\/p>\n\n\n\n<p><strong>-Kanban dei dati, analisi dei dati<\/strong><\/p>\n\n\n\n<p><strong>Modificare il contenuto delle e-mail, lo stile di riferimento delle e-mail<\/strong><\/p>\n\n\n\n<p>Per procedere con le fasi successive, \u00e8 necessario disporre di questo kit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>(2) Acquisizione di mailing list (pool di traffico)<\/strong><\/h3>\n\n\n\n<p>Affinch\u00e9 l'email marketing funzioni con successo, \u00e8 essenziale avere una mailing list con l'autorizzazione degli iscritti, che \u00e8 l'equivalente di un bacino di traffico di un dominio privato per la vostra azienda.<strong>Il processo di ottenimento di una mailing list \u00e8 equivalente al processo di diversione di un dominio privato nazionale.<\/strong><\/p>\n\n\n\n<p>In particolare, attraverso il sito web, le applet, la guida alla registrazione delle APP, la guida alla registrazione dei soci, ecc. possiamo fare in modo che i clienti prendano l'iniziativa di lasciare il proprio indirizzo e-mail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>(3) Sviluppo di strategie di email marketing (operazioni)<\/strong><\/h3>\n\n\n\n<p>Il passo precedente per fare un buon lavoro di \"attrazione\", il test successivo \u00e8 la capacit\u00e0 di \"funzionamento\", combinata con l'email marketing, \u00e8 quello di sviluppare una strategia di email marketing. Nello specifico possiamo seguire questi principi e tecniche<\/p>\n\n\n\n<p><strong># Il contenuto \u00e8 il re<\/strong><\/p>\n\n\n\n<p>L'e-mail in s\u00e9 \u00e8 solo un vettore, la possibilit\u00e0 di raggiungere l'obiettivo di marketing dipende dal contenuto dell'e-mail. Quindi, quando si producono contenuti per le e-mail, ci sono tre cose da fare:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>tema chiaro<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mantenere il contenuto conciso ma con punti di interesse<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Formattazione chiara<\/strong><\/li>\n<\/ul>\n\n\n\n<p>La seguente e-mail, ad esempio, \u00e8 cos\u00ec ben strutturata e presenta cos\u00ec tanti punti di interesse che \u00e8 difficile rifiutarla.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"640\" height=\"420\" src=\"https:\/\/www.webpowerx.com\/wp-content\/uploads\/2024\/10\/image-14.png\" alt=\"\" class=\"wp-image-27085\"\/><\/figure><\/div>\n\n\n<p><strong>Invio del gruppo #<\/strong><\/p>\n\n\n\n<p class=\"translation-block\"><strong>\u7ed9\u6240\u6709\u7528\u6237\u53d1\u4e00\u6837\u7684\u90ae\u4ef6\u662f\u50bb\u74dc\u6a21\u5f0f<\/strong>\uff0c\u6211\u4eec\u5e94\u8be5\u6839\u636e\u90ae\u4ef6\u53d1\u9001\u53cd\u9988\u7684\u6570\u636e\uff0c\u5206\u6790\u7528\u6237\u503e\u5411\uff0c\u6765\u8fdb\u884c\u7528\u6237\u5206\u7fa4\uff0c\u5e76\u636e\u6b64\u53d1\u9001\u4e0d\u4e00\u6837\u7684\u90ae\u4ef6\u5185\u5bb9\u3002<\/p>\n\n\n\n<p><strong>Il momento migliore per inviare il test #<\/strong><\/p>\n\n\n\n<p>Inizialmente possiamo fare dei test per verificare l'effetto dell'invio di e-mail in diversi cicli e periodi di tempo, per poi capire il momento migliore per l'invio, che \u00e8 sicuramente pi\u00f9 efficiente dell'invio alla cieca.<\/p>\n\n\n\n<p><strong># Consegna focalizzata sugli utenti chiave<\/strong><\/p>\n\n\n\n<p class=\"translation-block\"><strong>\u4e0d\u7ba1\u662f\u90ae\u4ef6\u8fd8\u662f\u522b\u7684\u8425\u9500\u65b9\u5f0f\uff0c\u6700\u7ec8\u80fd\u63d0\u4f9b\u4ef7\u503c\u7684\u7528\u6237\u6c38\u8fdc\u53ea\u6709\u91d1\u5b57\u5854\u4e0a\u7684\u4e00\u90e8\u5206<\/strong>\uff0c\u6240\u4ee5\u8fd9\u7c7b\u7528\u6237\u4e5f\u662f\u6211\u4eec\u7684\u91cd\u70b9\u5173\u6ce8\u5bf9\u8c61\uff0c\u6211\u4eec\u53ef\u4ee5\u4e3a\u6b64\u5b9a\u5236\u66f4\u52a0\u4e2a\u6027\u5316\u7684\u90ae\u4ef6\u5185\u5bb9\u3002<\/p>\n\n\n\n<p><strong># Adatta continuamente la strategia in base al feedback.<\/strong><\/p>\n\n\n\n<p class=\"translation-block\"><strong>\u7528\u6237\u4e0d\u662f\u4e00\u6210\u4e0d\u53d8\u7684\uff0c\u6240\u4ee5\u90ae\u4ef6\u8425\u9500\u7684\u7b56\u7565\u4e5f\u6ca1\u6709\u4e00\u52b3\u6c38\u9038\u4e4b\u8bf4<\/strong>\uff0c\u6839\u636e\u53cd\u9988\u6765\u7684\u6570\u636e\u4e0d\u65ad\u8c03\u6574\uff0c\u624d\u80fd\u653e\u5927\u79c1\u57df\u8425\u9500\u6548\u679c\u3002<\/p>\n\n\n\n<p>Le principali metriche di dati che possono riflettere l'efficacia dell'email marketing sono le seguenti:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tasso di raggiungimento: il numero di caselle di posta elettronica degli utenti raggiunte con successo \u00f7 il numero totale di invii, per testare la qualit\u00e0 della piattaforma di invio delle e-mail.<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tasso di apertura: il numero di utenti che hanno aperto la mail \u00f7 il numero di utenti che hanno ricevuto la mail<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tasso di click-through: numero di utenti che hanno cliccato sul link nell'email \u00f7 numero di utenti che hanno ricevuto l'email<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CTO: il numero di utenti che hanno cliccato sul link presente nell'email \u00f7 il numero di utenti che hanno aperto l'email, \u00e8 un indice importante per esaminare la qualit\u00e0 del contenuto dell'email<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Sulla base di un'analisi completa di diversi indicatori, combinata con adeguamenti tempestivi al feedback dei dati degli utenti, \u00e8 possibile produrre e-mail di marketing pi\u00f9 efficienti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>(4) Strategie delle diverse imprese<\/strong><\/h3>\n\n\n\n<p>Esistono alcune differenze nel modo in cui le diverse aziende transfrontaliere gestiscono i loro domini privati con l'email marketing:<\/p>\n\n\n\n<p><strong>Per le aziende B2B<\/strong><\/p>\n\n\n\n<p><strong>Strategia: perfezionare le operazioni e concentrarsi sui contatti<\/strong><\/p>\n\n\n\n<p>Oggetto del servizio B2B per l'impresa, la base di utenti non \u00e8 cos\u00ec grande, la conversione degli utenti non \u00e8 frequente, tuttavia, una volta che la transazione ha un ordine di clienti pi\u00f9 elevato.<\/p>\n\n\n\n<p class=\"translation-block\">\u6240\u4ee5\u5728\u7b56\u7565\u4e0a\uff0c<strong>\u6211\u4eec\u5e76\u4e0d\u9700\u8981\u8fc7\u4e8e\u9891\u7e41\u5730\u201c\u9a9a\u6270\u201d\u5ba2\u6237\uff0c\u66f4\u503e\u5411\u4e8e\u4e0e\u4e4b\u4fdd\u6301\u76f8\u5bf9\u7a33\u5b9a\u7684\u8054\u7cfb\uff0c\u5e76\u5728\u5fc5\u8981\u65f6\u544a\u77e5\u6211\u4eec\u7684\u670d\u52a1<\/strong>\u3002<\/p>\n\n\n\n<p>Ad esempio, Webpower ha assistito un fornitore di servizi legati ai semiconduttori nello sviluppo di una strategia di email marketing, aiutandolo a ricostruire il suo sistema di email marketing in sei fasi: ottimizzare la codifica delle email, standardizzare la frequenza e la pianificazione degli invii e creare una libreria E-CRM; aiutarlo a riorganizzare i suoi dati per un'email pi\u00f9 accurata. Inviare ......<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"640\" height=\"357\" src=\"https:\/\/www.webpowerx.com\/wp-content\/uploads\/2024\/10\/image-12.png\" alt=\"\" class=\"wp-image-27083\"\/><\/figure><\/div>\n\n\n<p>Le statistiche finali mostrano un aumento significativo del favore dei clienti e dell'influenza del marchio nel settore.<\/p>\n\n\n\n<p><strong>Per le aziende B2C<\/strong><\/p>\n\n\n\n<p><strong>Strategia: email marketing per il ciclo di vita che pu\u00f2 stimolare direttamente le conversioni<\/strong><\/p>\n\n\n\n<p class=\"translation-block\">\u636eWebpower\u5e38\u5e74\u89c2\u5bdf\u53d1\u73b0\uff0c<strong>\u7528\u6237\u7684\u751f\u547d\u5468\u671f\u4e0e\u604b\u7231\u7684\u9636\u6bb5\u975e\u5e38\u76f8\u4f3c<\/strong>\uff0c\u5927\u81f4\u603b\u5206\u4e3a6\u4e2a\u9636\u6bb5\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Periodo strano (primo incontro)<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Periodo di esperienza (comprensione)<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Termine di lettera (favorevole)<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Periodo di condivisione (amore bollente)<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Periodo di stabilizzazione (fedelt\u00e0)<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Recessione (noia)<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Elaborando strategie di marketing corrispondenti a ciascuna fase, \u00e8 possibile sviluppare la fedelt\u00e0 degli utenti e rafforzare la conversione passo dopo passo.<\/strong><\/p>\n\n\n\n<p>Ecco un esempio di un caso B2C che Webpower ha servito. Un'azienda che fornisce e gestisce principalmente servizi di manutenzione, i prodotti principali del sito web sono abiti e vestiti da sposa.<\/p>\n\n\n\n<p>Sulla base della comprensione del ciclo di vita dell'utente, Webpower ha progettato la seguente serie di soluzioni operative per il dominio privato.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>\u7528\u6237\u964c\u751f\u9636\u6bb5<\/strong>\u2014\u2014\u4f18\u5316\u8ba2\u9605\u53e3\uff0c\u63d0\u5347\u7528\u6237\u5174\u8da3\u5ea6\uff0c\u63d0\u5347\u6253\u5f00\u7387<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"461\" src=\"https:\/\/www.webpowerx.com\/wp-content\/uploads\/2024\/10\/image-15.png\" alt=\"\" class=\"wp-image-27086\"\/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>\u7528\u6237\u4f53\u9a8c\u9636\u6bb5<\/strong>\u2014\u2014\u642d\u5efa\u7528\u6237\u751f\u547d\u5468\u671f\u3001\u7cfb\u7edf\u90ae\u4ef6\u5b8c\u5584\uff0c\u5f15\u5bfc\u7528\u6237\u505a\u51fa\u8fdb\u4e00\u6b65\u7684\u53cd\u5e94\u548c\u4e92\u52a8<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"444\" src=\"https:\/\/www.webpowerx.com\/wp-content\/uploads\/2024\/10\/image-16.png\" alt=\"\" class=\"wp-image-27088\"\/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"448\" src=\"https:\/\/www.webpowerx.com\/wp-content\/uploads\/2024\/10\/image-13.png\" alt=\"\" class=\"wp-image-27084\"\/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>\u7528\u6237\u4fe1\u4efb\u9636\u6bb5<\/strong>\u2014\u2014\u5b9a\u65f6\u63a8\u9001\u6d3b\u52a8\u90ae\u4ef6\uff0c\u8ba9\u7528\u6237\u4fdd\u6301\u6d3b\u8dc3<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"435\" src=\"https:\/\/www.webpowerx.com\/wp-content\/uploads\/2024\/10\/image-19.png\" alt=\"\" class=\"wp-image-27091\"\/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>\u7528\u6237\u5206\u4eab\uff08\u88c2\u53d8\uff09\u9636\u6bb5<\/strong>\u2014\u2014\u591a\u6e20\u9053\u6574\u5408\u8425\u9500\uff0c\u8ba9\u7528\u6237\u4ef7\u503c\u6700\u5927\u5316<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"425\" src=\"https:\/\/www.webpowerx.com\/wp-content\/uploads\/2024\/10\/image-18.png\" alt=\"\" class=\"wp-image-27090\"\/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>\u7528\u6237\u7a33\u5b9a\u9636\u6bb5<\/strong>\u2014\u2014\u4e2a\u6027\u5316\u90ae\u4ef6\u5b9a\u5236\uff0c\u8ba9\u7528\u6237\u4f53\u9a8c\u5230\u4e2a\u6027\u5316\u7684\u670d\u52a1<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"405\" src=\"https:\/\/www.webpowerx.com\/wp-content\/uploads\/2024\/10\/image-17.png\" alt=\"\" class=\"wp-image-27089\"\/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>\u7528\u6237\u8870\u9000\u9636\u6bb5<\/strong>\u2014\u2014\u633d\u56de\u90ae\u4ef6\u673a\u5236\uff0c\u901a\u8fc7\u523a\u6fc0\u7528\u6237\u654f\u611f\u70b9\uff0c\u6fc0\u53d1\u7528\u6237\u65b0\u5174\u8da3<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">\u7ecf\u8fc7Webpower\u7684\u8425\u9500\uff0c<strong>\u7edf\u8ba1\u663e\u793a\uff0c\u90ae\u4ef6\u6253\u5f00\u7387\u3001\u7f51\u7ad9\u70b9\u51fb\u7387\u3001CTO\u90fd\u9ad8\u4e8e\u884c\u4e1a\u6807\u51c6<\/strong>\u3002<\/p>\n\n\n\n<p><strong>Conclusione:<\/strong><\/p>\n\n\n\n<p>Anche in un ambiente commerciale in continua evoluzione, l'apparentemente antica modalit\u00e0 di marketing dell'e-mail dimostra ancora la sua insostituibile importanza. La radice del problema \u00e8 la profonda sovrapposizione e collisione tra il tradizionale marketing associativo e il nuovo concetto di dominio privato. Per scoprire altri nuovi modi di giocare con l'e-mail e il dominio privato, potete trovarli su Webpower!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center translation-block\">Affermazione dei diritti di Webpower<br>Webpower China Tutti i diritti riservati.<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>L'essenza dell'email marketing \u00e8 il funzionamento dei membri, e i membri, \u00e8 il traffico del dominio privato del marchio; l'email marketing non \u00e8 solo una scelta importante per le imprese transfrontaliere per gestire i loro domini privati, ma anche un costo inferiore [...].<\/p>","protected":false},"author":4,"featured_media":27572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,40,67],"tags":[56,75,53,74,69],"class_list":["post-27008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recommend","category-top-news","category-white-paper","tag-scrm","tag-75","tag-53","tag-74","tag-69"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webpowerx.com\/it\/wp-json\/wp\/v2\/posts\/27008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webpowerx.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webpowerx.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webpowerx.com\/it\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webpowerx.com\/it\/wp-json\/wp\/v2\/comments?post=27008"}],"version-history":[{"count":1,"href":"https:\/\/www.webpowerx.com\/it\/wp-json\/wp\/v2\/posts\/27008\/revisions"}],"predecessor-version":[{"id":34067,"href":"https:\/\/www.webpowerx.com\/it\/wp-json\/wp\/v2\/posts\/27008\/revisions\/34067"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webpowerx.com\/it\/wp-json\/wp\/v2\/media\/27572"}],"wp:attachment":[{"href":"https:\/\/www.webpowerx.com\/it\/wp-json\/wp\/v2\/media?parent=27008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webpowerx.com\/it\/wp-json\/wp\/v2\/categories?post=27008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webpowerx.com\/it\/wp-json\/wp\/v2\/tags?post=27008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}