{"id":27006,"date":"2022-06-07T22:16:45","date_gmt":"2022-06-07T14:16:45","guid":{"rendered":"https:\/\/www.webpowerx.com\/?p=27006"},"modified":"2025-02-12T14:50:22","modified_gmt":"2025-02-12T06:50:22","slug":"%e4%bc%a0%e7%bb%9f%e6%97%85%e6%b8%b8%e4%bc%81%e4%b8%9a%ef%bc%9a%e5%a6%82%e4%bd%95%e4%bb%8e%e9%9b%b6%e8%87%aa%e5%bb%bascrm%e7%b3%bb%e7%bb%9f%e5%81%9a%e4%bc%9a%e5%91%98%e8%90%a5%e9%94%80%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.webpowerx.com\/it\/articoli\/27006\/","title":{"rendered":"Imprese turistiche tradizionali: come costruire da zero il proprio sistema SCRM per il marketing associativo?"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>[Sfondo del progetto]<\/strong><\/h2>\n\n\n\n<p>(di seguito \"Gruppo Turistico\") \u00e8 stata fondata negli anni '90, aderendo agli scopi aziendali \"sinceri e amichevoli, gli ospiti prima di tutto, la reputazione prima di tutto, il vantaggio reciproco\", ha da tempo fornito ai clienti servizi di esperienza di viaggio di alta qualit\u00e0. Attualmente, il Gruppo ha formato un modello di sviluppo a rete e su larga scala, con una serie di agenzie di viaggio e 14 filiali e consociate, tra cui Shanghai, Jinan, Chengdu, Fuzhou, e uffici di collegamento a Pechino, Tianjin, Nanjing, Guangzhou, Shenzhen e altri luoghi, che rappresenta un'impresa di servizi turistici integrati su larga scala.<\/p>\n\n\n\n<p>\u5904\u4e8e\u4f20\u7edf\u65c5\u6e38\u884c\u4e1a\uff0c\u4e00\u65b9\u9762\uff0c\u8be5\u65c5\u6e38\u96c6\u56e2\u73b0\u6709\u5ba2\u6237\u6570\u636e\u5206\u6563\u4e8e\u7ebf\u4e0a\u7ebf\u4e0b\u53ca\u5404\u4e2a\u7cfb\u7edf\u4e2d\uff0c\u4fe1\u606f\u7c92\u5ea6\u533a\u522b\u8f83\u5927\uff0c\u6570\u636e\u8d28\u91cf\u8f83\u5dee\uff0c\u5ba2\u6237\u7cbe\u51c6\u4fe1\u606f\u638c\u63e1\u5728\u9500\u552e\u4eba\u5458\u624b\u4e2d\uff0c\u65e0\u6cd5\u96c6\u4e2d\u7ba1\u7406\uff0c\u6d41\u5931\u98ce\u9669\u8f83\u9ad8\u3002<\/p>\n\n\n\n<p>\u53e6\u4e00\u65b9\u9762\uff0c\u5728\u79fb\u52a8\u4e92\u8054\u7f51\u3001\u6570\u636e\u5316\u53ca\u65b0\u8425\u9500\u53d8\u9769\u8d8b\u52bf\u4e0b\uff0c\u8be5\u65c5\u6e38\u96c6\u56e2\u4e5f\u9762\u4e34\u5916\u90e8\u7684\u7ade\u4e89\u538b\u529b\u3002\u56e0\u6b64\uff0c\u5176\u8feb\u5207\u9700\u8981\u4e00\u5957\u5b8c\u6574\u7684SCRM\u4f1a\u5458\u8425\u9500\u7cfb\u7edf\u5bf9\u6570\u636e\u8fdb\u884c\u96c6\u4e2d\u7ba1\u7406\uff0c\u6574\u5408\u7ebf\u4e0a\u7ebf\u4e0b\u670d\u52a1\uff0c\u53ca\u65f6\u4e86\u89e3\u5ba2\u6237\u9700\u6c42\uff0c\u63d0\u9ad8\u5ba2\u6237\u54cd\u5e94\u901f\u5ea6\uff0c\u4ece\u800c\u8fdb\u884c\u5feb\u901f\u548c\u4e2a\u6027\u5316\u7684\u8425\u9500\uff0c\u5ba2\u6237\u5173\u6000\u670d\u52a1\uff0c\u63d0\u5347\u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u5fe0\u8bda\u5ea6\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u3010\u7ecf\u8425\u75db\u70b9\u3011<\/strong><\/h2>\n\n\n\n<p>\u65c5\u6e38\u5e02\u573a\u98de\u901f\u53d1\u5c55\uff0c\u6570\u5b57\u5316\u8f6c\u578b\u8d8b\u52bf\u660e\u663e\uff0c\u8be5\u65c5\u6e38\u96c6\u56e2\u4ee5\u5176\u524d\u77bb\u6027\u7684\u773c\u5149\uff0c\u5e0c\u671b\u53ef\u4ee5\u5bf9\u5176\u4f20\u7edf\u8425\u9500\u8fd0\u8425\u65b9\u5f0f\u8fdb\u884c\u5347\u7ea7\u6539\u9020\u3002\u4f46\u4e5f\u9762\u4e34\u5982\u4e0b\u6311\u6218\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u65c5\u6e38\u4ea7\u4e1a\u94fe\u53c2\u4e0e\u89d2\u8272\u591a\u3001\u94fe\u6761\u957f\u3001\u4fe1\u606f\u5316\u7a0b\u5ea6\u4f4e\u3001\u4e1a\u52a1\u95ed\u73af\u4fe1\u606f\u5316\u843d\u540e\uff0c\u884c\u4e1a\u6574\u4f53\u6570\u5b57\u5316\u6c34\u5e73\u8f83\u4f4e\u3002<\/li>\n\n\n\n<li>\u8be5\u65c5\u6e38\u96c6\u56e2\u672c\u8eab\u6ca1\u6709\u6570\u636e\u5e93\uff0c\u7528\u6237\u6570\u636e\u5206\u6563\u5728\u7ebf\u4e0b\u6e20\u9053\uff08\u95e8\u5e97\u3001\u5730\u63a8\u7b49\uff09\u3001\u7ebf\u4e0a\u6e20\u9053\uff08\u54c1\u724c\u5b98\u65b9\u7f51\u7ad9\u3001\u7b2c\u4e09\u65b9\u3001EPR\uff09\u3001\u9500\u552e\u4eba\u5458\u3001\u5ba2\u670d\u4eba\u5458\u7b49\u5404\u5904\uff0c\u6574\u5408\u6570\u636e\u6e90\u7684\u96be\u5ea6\u5927\u3002<\/li>\n\n\n\n<li>\u5ba2\u6237\u5bf9\u9879\u76ee\u7684\u9700\u6c42\u8f83\u591a\uff0c\u671f\u671b\u8f83\u5927\u3002\u65e2\u8981\u6c42\u6574\u5408\u7ebf\u4e0a\u7ebf\u4e0b\u6e20\u9053\uff0c\u642d\u5efa\u4e00\u4e2a\u7edf\u4e00\u5b8c\u6574\u7684SCRM\u4f1a\u5458\u4e2d\u5fc3\uff0c\u8fd8\u9700\u8981\u7cfb\u7edf\u53ef\u4ee5\u5168\u65b9\u4f4d\u6ee1\u8db3\u5176\u57282B\u30012C\u53ca\u7279\u5b9a\u65c5\u6e38\u4e1a\u52a1\u573a\u666f\u4e2d\u7684\u5b9e\u9645\u4f1a\u5458\u8fd0\u8425\u9700\u6c42\u3002\u5bf9\u670d\u52a1\u5546\u53ca\u9879\u76ee\u7ec4\u7684\u7cfb\u7edf\u7b56\u5212\u548c\u6280\u672f\u5b9e\u73b0\u80fd\u529b\u8981\u6c42\u66f4\u9ad8\u3002<\/li>\n\n\n\n<li>\u65c5\u6e38\u884c\u4e1a\u7528\u6237\u6d41\u5931\u5927\uff0c\u7528\u6237\u7f3a\u4e4f\u540e\u7eed\u7ef4\u62a4\u548c\u7ba1\u7406\u3002\u5f00\u53d1\u7684\u65b0\u7cfb\u7edf\u548c\u529f\u80fd\uff0c\u9700\u8981\u53ef\u4ee5\u4e3a\u8be5\u65c5\u6e38\u96c6\u56e2\u63d0\u5347\u5728\u4f1a\u5458\u8425\u9500\u4e0a\u7684\u6574\u4f53\u6c34\u5e73\uff0c\u5e26\u6765\u4f1a\u5458\u6301\u7eed\u8fd0\u8425\u80fd\u529b\u7684\u63d0\u5347\uff0c\u4ee5\u53ca\u52a9\u5176\u589e\u52a0\u9500\u552e\u8f6c\u5316\u673a\u7387\uff0c\u5e26\u6765\u9886\u5148\u884c\u4e1a\u7684\u7ade\u4e89\u4f18\u52bf\u3002<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>[Obiettivi del progetto]<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u6574\u5408\u73b0\u6709\u6570\u636e\uff0c\u642d\u5efa\u4f1a\u5458\u6570\u636e\u57fa\u7840\u5e73\u53f0\uff0c\u5b9e\u73b0\u5bf9\u6570\u636e\u7684\u7edf\u4e00\u7ba1\u7406\u3002<\/li>\n\n\n\n<li>\u642d\u5efa\u4ece\u524d\u7aef\u81f3\u540e\u7aef\u7684\u5b8c\u6574\u7528\u6237\u94fe\u8def\uff0c\u591a\u7ef4\u5ea6\u6536\u96c6\u6807\u7b7e\uff0c\u4e30\u6ee1\u7528\u6237\u753b\u50cf\uff0c\u5efa\u7acb\u66f4\u5168\u65b9\u4f4d\u7684\u7528\u6237\u89c6\u91ce\uff0c\u5b9e\u73b0\u66f4\u4e2a\u6027\u5316\u7684\u8425\u9500\u3002<\/li>\n\n\n\n<li>\u6253\u901a\u7ebf\u4e0a\u3001\u7ebf\u4e0b\uff0c\u4f18\u5316\u4f1a\u5458\u5728\u7ebf\u4e0a\u7ebf\u4e0b\u8054\u52a8\u4f53\u9a8c\uff0c\u5e26\u6765\u66f4\u597d\u4f1a\u5458\u4f53\u9a8c\uff0c\u63d0\u5347\u4f1a\u5458\u8425\u9500\u6548\u7387\u548c\u7ed3\u679c\u3002<\/li>\n\n\n\n<li>\u89c4\u5212\u4f1a\u5458\u751f\u547d\u5468\u671f\u53ca\u4f1a\u5458\u5fe0\u8bda\u5ea6\u57f9\u517b\uff0c\u63d0\u5347\u4f1a\u5458\u9500\u552e\u8f6c\u5316\u548c\u8d2d\u4e70\u3002<\/li>\n\n\n\n<li>\u57fa\u4e8eSCRM\u8fdb\u884c\u5168\u6e20\u9053\u6574\u5408\uff0c\u4f1a\u5458\u8425\u9500\u6c34\u5e73\u8fc8\u5165\u66f4\u9ad8\u5c42\u6b21\u3002<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u3010\u9879\u76ee\u9762\u4e34\u6311\u6218\u3011<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u6570\u636e\u5206\u6563\u5728\u7ebf\u4e0a\u7ebf\u4e0b\uff0c\u6563\u843d\u5728\u5404\u4e2a\u6e20\u9053\uff0c\u6570\u636e\u5f62\u5f0f\u7ed3\u6784\u96f6\u6563\uff0c\u6d89\u53ca\u6570\u636e\u65b9\u53ca\u4f9b\u5e94\u5546\u591a\uff0c\u5185\u5916\u90e8\u534f\u8c03\u53ca\u914d\u5408\u96be\u5ea6\u975e\u5e38\u5927\u3002<\/li>\n\n\n\n<li>\u7b56\u5212\u53ca\u5f00\u53d1\u65e2\u9700\u8981\u6ee1\u8db3\u65c5\u6e38\u884c\u4e1a\u7279\u6027\uff0c\u4ee5\u53ca\u89e3\u51b3\u670d\u52a1\u8fc7\u7a0b\u4e2d\u7684\u5b9e\u9645\u95ee\u9898\uff1b\u540c\u65f6\u8fd8\u8981\u4e3a\u672a\u6765\u5b9e\u73b0\u66f4\u9ad8\u5c42\u7ea7\u522b\u7684\u4f1a\u5458\u4e2d\u5fc3\u53ca\u4f1a\u5458\u8425\u9500\u5960\u5b9a\u57fa\u7840\uff0c\u5bf9\u9879\u76ee\u7b56\u5212\u5f00\u53d1\u7684\u7efc\u5408\u80fd\u529b\u548c\u5168\u5c40\u89c6\u91ce\u8981\u6c42\u6bd4\u8f83\u9ad8\u3002<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>[Strategia e attuazione]<\/strong><\/h2>\n\n\n\n<p>\u7ecf\u8fc7\u4e0e\u5ba2\u6237\u7684\u76ee\u524d\u9700\u6c42\u548c\u9879\u76ee\u613f\u666f\uff0c\u7ed3\u5408Webpower Dmartech\u7684\u6807\u51c6\u7248\u529f\u80fd\uff0cWebpower\u6280\u672f\u4e13\u5bb6\u57fa\u4e8e\u8be5\u65c5\u6e38\u96c6\u56e2\u9700\u6c42\u7b56\u5212\u548c\u5b9a\u5236\u5f00\u53d1\u4e00\u6574\u5957\u4f1a\u5458\u8425\u9500\u7cfb\u7edf\uff0c\u6574\u5408\u4e86\u7ebf\u4e0a\u7ebf\u4e0a\u6e20\u9053\uff0c\u6253\u901a\u4e86\u7ebf\u4e0a\u7ebf\u4e0b\u8054\u5408\u8425\u9500\u573a\u666f\u3002\u540c\u65f6\u4f18\u5316\u4ece\u524d\u7aef\u7528\u6237\u63a5\u89e6\u5230\u540e\u7aef\u7528\u6237\u8fd0\u8425\u7684\u6574\u4e2a\u4f1a\u5458\u8425\u9500\u94fe\u8def\uff0c\u5b9e\u73b0\u5bf9\u5ba2\u6237\u4fe1\u606f\u641c\u96c6\u3001\u6570\u636e\u7edf\u4e00\u7ba1\u7406\u3001\u4f1a\u5458\u4e2a\u6027\u5316\u8425\u9500\u7684\u76ee\u6807\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Uno,&nbsp;<\/strong><strong>Aggregare i clienti dal front-end per creare un pool di soci centralizzato<\/strong><\/h3>\n\n\n\n<p>\u8be5\u65c5\u6e38\u96c6\u56e2\u60f3\u8981\u628a\u4ece\u5404\u4e2a\u7ec8\u7aef\u83b7\u53d6\u7684\u65c5\u6e38\u7ec8\u7aef\u5ba2\u6237\u96c6\u4e2d\u5728\u4e00\u8d77\u8fdb\u884c\u7ef4\u62a4\uff0c\u5efa\u7acb\u81ea\u5df1\u7684\u4f1a\u5458\u4e2d\u5fc3\u6c60\u3002Webpower\u4ece\u4e0e\u7528\u6237\u63a5\u89e6\u7684\u524d\u7aef\u4e24\u5927\u5165\u53e3\uff08\u5b98\u7f51\u3001\u5fae\u4fe1\uff09\u7740\u624b\uff0c\u642d\u5efa\u4f1a\u5458\u4e2d\u5fc3\u548c\u79ef\u5206\u5546\u57ce\u4f53\u7cfb\uff0c\u5b9e\u73b0\u4ece\u5438\u5f15\u4f1a\u5458\u6ce8\u518c\uff0c\u5230\u7559\u5b58\u7528\u6237\u7684\u76ee\u7684\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u5728PC\u7aef\u548c\u5fae\u4fe1\u7aef\u540c\u6b65\u642d\u5efa\u4f1a\u5458\u4e2d\u5fc3\uff0c\u5b9e\u73b0\u4f1a\u5458\u57fa\u7840\u7ba1\u7406<\/strong><\/li>\n<\/ol>\n\n\n\n<p>\u65e0\u8bba\u662f\u4ecePC\u7aef\u5b98\u7f51\u6765\u7684\u7528\u6237\uff0c\u8fd8\u662f\u5fae\u4fe1\u7aef\u7528\u6237\uff0c\u5747\u53ef\u4ee5\u65b9\u4fbf\u5730\u6ce8\u518c\u6210\u4e3a\u4f1a\u5458\u3002\u5728\u4f1a\u5458\u4e2d\u5fc3\u9875\u9762\uff0c\u8bbe\u7f6e\u4e86\u65c5\u6e38\u5546\u57ce\u3001\u79ef\u5206\u5546\u57ce\u3001\u6211\u7684\u8ba2\u5355\u3001\u79ef\u5206\u8ba2\u5355\u3001\u4f1a\u5458\u6743\u76ca\u3001\u5728\u7ebf\u5ba2\u670d\u7b49\u5b8c\u5584\u7684\u57fa\u7840\u4f1a\u5458\u7ba1\u7406\u529f\u80fd\uff0c\u663e\u793a\u4f1a\u5458\u6240\u6709\u57fa\u7840\u4fe1\u606f\u3001\u79ef\u5206\u8bb0\u5f55\u3001\u79ef\u5206\u8ba2\u5355\u3001\u7b49\u7ea7\u53d8\u66f4\u8bb0\u5f55\u7b49\u4fe1\u606f\u3002\u57fa\u4e8e\u4f1a\u5458\u4e2d\u5fc3\u9875\u9762\uff0c\u8be5\u65c5\u6e38\u96c6\u56e2\u53ef\u4ee5\u9010\u6b65\u5c06\u4ee5\u5f80\u5206\u6563\u7684\u7528\u6237\u805a\u96c6\u5230\u4f1a\u5458\u4e2d\u5fc3\u5e76\u5728\u7ebf\u4e0a\u5b8c\u6210\u5bf9\u4f1a\u5458\u7684\u96c6\u4e2d\u7ba1\u7406\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/2022\/06\/jf2.png\" alt=\"\" class=\"wp-image-4022\"\/><figcaption class=\"wp-element-caption\">PC\u7aef\u4f1a\u5458\u4e2d\u5fc3\u622a\u56fe<\/figcaption><\/figure><\/div>\n\n\n<p>\u5728\u5546\u57ce\u4e2d\uff0c\u540e\u53f0\u53ef\u4ee5\u8fdb\u884c\u5305\u542b\u57fa\u7840\u914d\u7f6e\u3001\u5546\u54c1\u7ba1\u7406\u3001\u8ba2\u5355\u7ba1\u7406\u3001\u5ba2\u670d\u7ba1\u7406\uff0c\u5546\u57ce\u5e7f\u544a\u3001\u63a8\u5e7f\u6587\u7ae0\u5185\u5bb9\u7b49\u529f\u80fd\u5b9e\u73b0\uff0c\u4ece\u5546\u54c1\u5c55\u793a\u5230\u4e0b\u5355\u8d2d\u4e70\u3001\u7269\u6d41\u914d\u9001\u7b49\u4e00\u7ad9\u5f0f\u7684\u8fd0\u8425\u7ba1\u7406\u3002\u5e76\u8bbe\u7f6e\u4e25\u683c\u6e05\u6670\u7684\u6743\u9650\u7ba1\u7406\uff0c\u7ba1\u7406\u5458\u8d26\u53f7\u53ef\u4ee5\u770b\u5230\u5168\u91cf\u6570\u636e\u4e14\u8fdb\u884c\u914d\u7f6e\uff0c\u95e8\u5e97\u4ec5\u53ef\u770b\u5230\u81ea\u8eab\u6570\u636e\u5e76\u914d\u7f6e\u9009\u62e9\u81ea\u8eab\u95e8\u5e97\u3002<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>\u7075\u6d3b\u79ef\u5206\u5546\u57ce\u4f53\u7cfb\uff0c\u5438\u5f15\u7528\u6237\u6ce8\u518c\u548c\u4fdd\u6301\u4f1a\u5458\u6d3b\u8dc3\u5ea6<\/strong><\/li>\n<\/ol>\n\n\n\n<p>\u4f1a\u5458\u4e2d\u5fc3\u7684\u642d\u5efa\u53ea\u662f\u5de5\u5177\uff0c\u5982\u4f55\u5438\u5f15\u7528\u6237\u5230\u4f1a\u5458\u4e2d\u5fc3\u5e76\u8f6c\u5316\u4e3a\u4f1a\u5458\u624d\u662f\u5173\u952e\u3002Webpower\u4e3a\u8be5\u65c5\u6e38\u96c6\u56e2\u5f00\u53d1\u4e86PC\u7aef\u79ef\u5206\u5546\u57ce\u4ee5\u53ca\u624b\u673a\u5fae\u4fe1\u7aefH5\u79ef\u5206\u5546\u57ce\uff0c\u57fa\u4e8e\u7075\u6d3b\u7684\u79ef\u5206\u673a\u5236\uff0c\u5e2e\u52a9\u5176\u6301\u7eed\u7ec6\u5206\u4f1a\u5458\u6ce8\u518c\u3001\u4e92\u52a8\u5e76\u7559\u5b58\uff0c\u4fdd\u6301\u4f1a\u5458\u7684\u6d3b\u8dc3\u5ea6\u3002<\/p>\n\n\n\n<p>\u5728\u4f1a\u5458\u70b9\u51fb\u79ef\u5206\u5546\u57ce\u6309\u94ae\u8fdb\u5165\u9875\u9762\uff1b\u53ef\u4ee5\u70b9\u51fb\u9875\u9762\u4e2d\u7684\u7b5b\u9009\u6761\u4ef6\u7b5b\u9009\u51fa\u7b26\u5408\u81ea\u5df1\u5fc3\u4eea\u7684\u5546\u54c1\uff1b\u70b9\u51fb\u5546\u54c1\u8fdb\u5165\u5546\u54c1\u8be6\u60c5\uff0c\u6839\u636e\u5df2\u6709\u79ef\u5206\u6570\u91cf\u9009\u62e9\u5151\u6362\u5546\u54c1\uff0c\u7cfb\u7edf\u914d\u7f6e\u76f8\u5e94\u6536\u8d27\u5730\u5740\u4fe1\u606f\u751f\u6210\u8ba2\u5355\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u9762\uff0c\u57fa\u4e8e\u4e0d\u540c\u6e20\u9053\u4ee5\u53ca\u7528\u6237\u884c\u4e3a\u8d4b\u4e88\u4e0d\u540c\u79ef\u5206\u5956\u52b1\uff0c\u6bd4\u5982\u8bf4\u4f1a\u5458\u6ce8\u518c\u53ef\u4ee5\u62ff\u79ef\u5206\u3001\u5173\u6ce8\u53ef\u4ee5\u62ff\u79ef\u5206\u3001\u8d2d\u4e70\u6d88\u8d39\u62ff\u79ef\u5206\u3001\u751f\u65e5\u5956\u52b1\u53ef\u4ee5\u83b7\u5f97\u79ef\u5206\u7b49\u7b49\u3002\u540c\u65f6\u4e3a\u79ef\u5206\u8ba1\u7b97\u548c\u5151\u6362\u8bbe\u7f6e\u5408\u7406\u903b\u8f91\uff0c\u6bd4\u5982\u8bf4\u4f1a\u5458\u5728\u751f\u65e5\u65f6\u6ce8\u518c\u6210\u4e3a\u4f1a\u5458\u5e76\u6d88\u8d39\uff0c\u7cfb\u7edf\u5c06\u4ec5\u4f1a\u4ece\u4e2d\u9009\u62e9\u79ef\u5206\u6700\u5927\u9879\u8fdb\u884c\u8bb0\u5f55\uff0c\u5e2e\u52a9\u4f01\u4e1a\u63a7\u5236\u6210\u672c\u3002<\/p>\n\n\n\n<p>\u53e6\u4e00\u65b9\u9762\uff0c\u6839\u636e\u65c5\u6e38\u884c\u4e1a\u7279\u6b8a\u8425\u9500\u9700\u6c42\uff0c\u7cfb\u7edf\u53ef\u5b9e\u73b0\u4f01\u4e1a\u5bf9\u79ef\u5206\u89c4\u5219\u7684\u7075\u6d3b\u8c03\u6574\u548c\u5206\u914d\u3002\u4f8b\u5982\uff0c\u5728\u65c5\u6e38\u6de1\u5b63\u7684\u65f6\u5019\uff0c\u4e3a\u4e86\u9f13\u52b1\u7528\u6237\u6ce8\u518c\u53ca\u6d88\u8d39\uff0c\u53ef\u4ee5\u65e2\u7ed9\u7528\u6237\u6ce8\u518c\u79ef\u5206\uff0c\u53c8\u7ed9\u6d88\u8d39\u79ef\u5206\u7b49\uff0c\u4f01\u4e1a\u53ef\u4ee5\u6839\u636e\u4e1a\u52a1\u60c5\u51b5\uff0c\u8fdb\u884c\u7075\u6d3b\u7684\u79ef\u5206\u89c4\u5219\u8c03\u6574\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Due,&nbsp;<\/strong><strong>Sfruttare le caratteristiche di WeChat per approfondire le operazioni di affiliazione<\/strong><\/h3>\n\n\n\n<p>\u5728\u4f1a\u5458\u4e2d\u5fc3\u7cfb\u7edf\u4e2d\uff0c\u6211\u4eec\u4e0d\u4f46\u53ef\u4ee5\u5b8c\u6210\u7fa4\u53d1\u6d88\u606f\u3001\u81ea\u52a8\u56de\u590d\u3001\u81ea\u5b9a\u4e49\u83dc\u5355\u3001\u6d88\u606f\u7ba1\u7406\u3001\u7d20\u6750\u7ba1\u7406\u3001\u6a21\u677f\u7ba1\u7406\u7b49\u5fae\u4fe1\u5e73\u53f0\u57fa\u7840\u64cd\u4f5c\uff0c\u8fd8\u8fdb\u4e00\u6b65\u6df1\u5316\u5bf9\u5fae\u4fe1\u6e20\u9053\u7684\u8fd0\u8425\u3002<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li 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start=\"2\" class=\"wp-block-list\">\n<li><strong>\u4e3a\u95e8\u5e97\u626b\u7801\u5173\u6ce8\u7528\u6237\u5b9a\u5236\u5206\u914d\u5ba2\u670d\uff0c\u8ba9\u670d\u52a1\u4e2a\u6027\u5316<\/strong><\/li>\n<\/ol>\n\n\n\n<p>\u521a\u63d0\u5230\uff0c\u7528\u6237\u901a\u8fc7\u626b\u63cf\u95e8\u5e97\u4e8c\u7ef4\u7801\u6216\u8005\u5176\u4ed6\u6e20\u9053\u5173\u6ce8\u516c\u4f17\u53f7\uff0c\u8be5\u65c5\u6e38\u96c6\u56e2\u4f1a\u6709\u4e0d\u540c\u7684\u95e8\u5e97\uff0c\u4ece\u4e0d\u540c\u95e8\u5e97\u626b\u7801\u6765\u7684\u7528\u6237\uff0c\u4f1a\u76f8\u5e94\u7684\u5206\u914d\u8be5\u95e8\u5e97\u7684\u5ba2\u670d\uff0c\u5982\u679c\u8be5\u95e8\u5e97\u91cc\u7684\u5ba2\u670d\u670d\u52a1\u5df2\u6ee1\uff0c\u5219\u4f1a\u7ed9\u5ba2\u6237\u5206\u914d\u9ed8\u8ba4\u5ba2\u670d\u3002\u57fa\u4e8e\u8fd9\u4e2a\u5206\u914d\u903b\u8f91\uff0c\u5ba2\u670d\u53ef\u4ee5\u63d0\u4f9b\u66f4\u52a0\u4e2a\u6027\u5316\u7684\u670d\u52a1\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.webpowerx.com\/wp-content\/uploads\/2024\/10\/image-11.gif\" alt=\"\" class=\"wp-image-27039\"\/><\/figure>\n\n\n\n<p><strong>[Punti salienti e innovazioni]<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u8be5\u65c5\u6e38\u96c6\u56e2\u7684\u7cfb\u7edf\u67b6\u6784\u5305\u542b\u4e86\u4f1a\u5458\u5361\u3001\u79ef\u5206\u5546\u57ce\u3001\u4e2a\u4eba\u4e3b\u9875\u3001\u5546\u54c1\u8be6\u60c5\u3001\u79ef\u5206\u7ba1\u7406\u3001\u8ba2\u5355\u7ba1\u7406\u3001\u4e0b\u5355\u6d41\u7a0b\u3001\u79ef\u5206\u7eaa\u5f55\u3001\u5458\u5de5\u4e2d\u5fc3\u3001\u4f1a\u5458\u7b49\u7ea7\u53d8\u66f4\u7b49\u4f1a\u5458\u4e2d\u5fc3\u6838\u5fc3\u6a21\u5757\uff0c\u4ee5\u9ad8\u6548\u4fbf\u6377\u65b9\u5f0f\u5b9e\u73b0\u4f1a\u5458\u4e2d\u5fc3\u6570\u636e\u5e93\u4ece\u96f6\u5230\u6709\u7684\u7a81\u7834\uff0c\u4e4b\u540e\u5c06\u80fd\u8fdb\u4e00\u6b65\u5b9e\u73b0\u9488\u5bf9\u4f1a\u5458\u751f\u547d\u5468\u671f\u7684\u66f4\u5168\u9762\u7528\u6237\u753b\u50cf\u4e0a\u7684\u591a\u6e20\u9053\u8054\u52a8\u4e2a\u6027\u5316\u8425\u9500\u3002<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>\u5229\u7528Webpower Dmartech\u5e73\u53f0\u4e0e\u5ba2\u6237\u4e1a\u52a1\u573a\u666f\u8fdb\u884c\u6574\u5408\uff0c\u5982\u95e8\u5e97\u5458\u5de5\u4e8c\u7ef4\u7801\u63a8\u5e7f\u6d77\u62a5\u3001\u5728\u7ebf\u8c03\u67e5\u95ee\u5377\u7b49\uff0c\u5b9e\u73b0\u6fc0\u52b1\u5458\u5de5\u3001\u7528\u6237\u6301\u7eed\u4e3a\u95e8\u5e97\u201c\u75c5\u6bd2\u5f0f\u201d\u62c9\u65b0\uff0c\u589e\u52a0\u4f1a\u5458\u6ce8\u518c\u7387\uff0c\u5e76\u63d0\u5347\u4e86\u65c5\u6e38\u5b9e\u9645\u4e1a\u52a1\u573a\u666f\u4e2d\u5de5\u4f5c\u6548\u7387\u3002<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Dal centro membri front-end, come il centro membri PC e il centro membri WeChat H5, allo sviluppo della gestione back-end, come le autorizzazioni per i dati, le regole integrali, ecc. Nella parte finale di WeChat H5, il centro punti e il centro membri sono integrati rispettivamente con il telefono cellulare associato o non associato, e l'associato otterr\u00e0 i punti, mentre il non associato continuer\u00e0 a essere attratto dal numero di telefono cellulare associato come fan nelle successive navigazioni e interazioni; queste strategie aumentano notevolmente il tasso di registrazione e aiutano questo gruppo turistico a ridurre la perdita di utenti.<\/li>\n<\/ol>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Per questo gruppo di viaggiatori vengono costruite regole di punti flessibili. Dopo che i consumatori generano comportamenti interattivi o acquistano prodotti nel centro soci, vengono assegnati diversi coefficienti integrali in base ai diversi livelli di appartenenza, ai diritti e ai benefici e ai metodi di pagamento. L'aumento dei punti e la gestione delle promozioni a livello di membro possono essere configurati in modo flessibile, il che non solo facilita l'impresa a controllare il sistema di punti complessivo del marchio e a realizzare direttamente l'adeguamento della strategia dei punti, ma consente anche di risparmiare ulteriori costi di sviluppo.<\/li>\n<\/ol>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li>Le aziende turistiche di solito hanno pi\u00f9 filiali e pi\u00f9 negozi in regioni diverse. Il sistema di abbonamento del gruppo di viaggio consente una gestione integrata tra le strutture organizzative. Allo stesso tempo, stabilisce interazioni e associazioni tra i numeri di abbonamento di pi\u00f9 filiali e il numero di servizio della sede centrale, realizzando l'aggregazione del traffico e la comunicazione dei dati dal numero di abbonamento al numero di servizio e migliorando l'efficienza del funzionamento della matrice di numeri pubblici.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>[Risultati del progetto]<\/strong><\/h2>\n\n\n\n<p>Il trend di sviluppo dell'industria del turismo \u00e8 inarrestabile, la crescita della domanda di turismo da parte delle persone \u00e8 direttamente guidata dal rapido sviluppo dell'industria del turismo, ma i metodi tradizionali di funzionamento e di marketing a lungo termine dell'industria del turismo influenzano notevolmente l'efficienza della risposta ai clienti e il livello di servizio.<\/p>\n\n\n\n<p>Per le agenzie di viaggio, stare al passo con i tempi, integrare fonti di dati multicanale, costruire un proprio centro dati SCRM e fornire ai clienti servizi ai soci di alta qualit\u00e0 e marketing personalizzato attraverso una finestra unificata del centro soci pu\u00f2 soddisfare meglio le aspettative e le esigenze dei clienti dei viaggi e aprire una situazione nuova per l'impresa. L'approccio incentrato sul cliente e l'audacia del gruppo di viaggio nel compiere un passo avanti costruendo da zero un centro dati per i soci ha gettato le basi per il futuro marketing personalizzato omnicanale basato sui dati, dandogli un vantaggio per lo sviluppo futuro.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"translation-block\">Affermazione dei diritti di Webpower<br>Webpower China Tutti i diritti riservati.<\/p>\n<\/blockquote>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>[Un gruppo internazionale di agenzie di viaggio a responsabilit\u00e0 limitata (denominato \"Gruppo Turistico\") \u00e8 stato fondato negli anni '90, aderendo al principio \"sincero e amichevole, prima gli ospiti, prima il credito, [...]<\/p>","protected":false},"author":4,"featured_media":27063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,42],"tags":[53,73],"class_list":["post-27006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recommend","category-marketing-cases","tag-53","tag-73"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webpowerx.com\/it\/wp-json\/wp\/v2\/posts\/27006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webpowerx.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webpowerx.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webpowerx.com\/it\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webpowerx.com\/it\/wp-json\/wp\/v2\/comments?post=27006"}],"version-history":[{"count":1,"href":"https:\/\/www.webpowerx.com\/it\/wp-json\/wp\/v2\/posts\/27006\/revisions"}],"predecessor-version":[{"id":34068,"href":"https:\/\/www.webpowerx.com\/it\/wp-json\/wp\/v2\/posts\/27006\/revisions\/34068"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webpowerx.com\/it\/wp-json\/wp\/v2\/media\/27063"}],"wp:attachment":[{"href":"https:\/\/www.webpowerx.com\/it\/wp-json\/wp\/v2\/media?parent=27006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webpowerx.com\/it\/wp-json\/wp\/v2\/categories?post=27006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webpowerx.com\/it\/wp-json\/wp\/v2\/tags?post=27006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}