{"id":27006,"date":"2022-06-07T22:16:45","date_gmt":"2022-06-07T14:16:45","guid":{"rendered":"https:\/\/www.webpowerx.com\/?p=27006"},"modified":"2025-02-12T14:50:22","modified_gmt":"2025-02-12T06:50:22","slug":"%e4%bc%a0%e7%bb%9f%e6%97%85%e6%b8%b8%e4%bc%81%e4%b8%9a%ef%bc%9a%e5%a6%82%e4%bd%95%e4%bb%8e%e9%9b%b6%e8%87%aa%e5%bb%bascrm%e7%b3%bb%e7%bb%9f%e5%81%9a%e4%bc%9a%e5%91%98%e8%90%a5%e9%94%80%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.webpowerx.com\/fr\/articles\/27006\/","title":{"rendered":"Entreprises touristiques traditionnelles : comment cr\u00e9er son propre syst\u00e8me SCRM \u00e0 partir de z\u00e9ro pour le marketing par adh\u00e9sion ?"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>[Contexte du projet]<\/strong><\/h2>\n\n\n\n<p>(ci-apr\u00e8s d\u00e9nomm\u00e9 \"Groupe Tourisme\") a \u00e9t\u00e9 cr\u00e9\u00e9 dans les ann\u00e9es 1990, adh\u00e9rant aux objectifs commerciaux \"sinc\u00e8re et amical, les clients d'abord, la r\u00e9putation d'abord, le b\u00e9n\u00e9fice mutuel\", a longtemps fourni aux clients des services d'exp\u00e9rience de voyage de haute qualit\u00e9. \u00c0 l'heure actuelle, le groupe a form\u00e9 un mod\u00e8le de d\u00e9veloppement en r\u00e9seau et \u00e0 grande \u00e9chelle, avec un certain nombre d'agences de voyage et 14 succursales et filiales, dont Shanghai, Jinan, Chengdu, Fuzhou, et des bureaux de liaison \u00e0 P\u00e9kin, Tianjin, Nanjing, Guangzhou, Shenzhen et d'autres endroits, ce qui constitue une entreprise int\u00e9gr\u00e9e de services touristiques \u00e0 grande \u00e9chelle.<\/p>\n\n\n\n<p>\u5904\u4e8e\u4f20\u7edf\u65c5\u6e38\u884c\u4e1a\uff0c\u4e00\u65b9\u9762\uff0c\u8be5\u65c5\u6e38\u96c6\u56e2\u73b0\u6709\u5ba2\u6237\u6570\u636e\u5206\u6563\u4e8e\u7ebf\u4e0a\u7ebf\u4e0b\u53ca\u5404\u4e2a\u7cfb\u7edf\u4e2d\uff0c\u4fe1\u606f\u7c92\u5ea6\u533a\u522b\u8f83\u5927\uff0c\u6570\u636e\u8d28\u91cf\u8f83\u5dee\uff0c\u5ba2\u6237\u7cbe\u51c6\u4fe1\u606f\u638c\u63e1\u5728\u9500\u552e\u4eba\u5458\u624b\u4e2d\uff0c\u65e0\u6cd5\u96c6\u4e2d\u7ba1\u7406\uff0c\u6d41\u5931\u98ce\u9669\u8f83\u9ad8\u3002<\/p>\n\n\n\n<p>\u53e6\u4e00\u65b9\u9762\uff0c\u5728\u79fb\u52a8\u4e92\u8054\u7f51\u3001\u6570\u636e\u5316\u53ca\u65b0\u8425\u9500\u53d8\u9769\u8d8b\u52bf\u4e0b\uff0c\u8be5\u65c5\u6e38\u96c6\u56e2\u4e5f\u9762\u4e34\u5916\u90e8\u7684\u7ade\u4e89\u538b\u529b\u3002\u56e0\u6b64\uff0c\u5176\u8feb\u5207\u9700\u8981\u4e00\u5957\u5b8c\u6574\u7684SCRM\u4f1a\u5458\u8425\u9500\u7cfb\u7edf\u5bf9\u6570\u636e\u8fdb\u884c\u96c6\u4e2d\u7ba1\u7406\uff0c\u6574\u5408\u7ebf\u4e0a\u7ebf\u4e0b\u670d\u52a1\uff0c\u53ca\u65f6\u4e86\u89e3\u5ba2\u6237\u9700\u6c42\uff0c\u63d0\u9ad8\u5ba2\u6237\u54cd\u5e94\u901f\u5ea6\uff0c\u4ece\u800c\u8fdb\u884c\u5feb\u901f\u548c\u4e2a\u6027\u5316\u7684\u8425\u9500\uff0c\u5ba2\u6237\u5173\u6000\u670d\u52a1\uff0c\u63d0\u5347\u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u5fe0\u8bda\u5ea6\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u3010\u7ecf\u8425\u75db\u70b9\u3011<\/strong><\/h2>\n\n\n\n<p>\u65c5\u6e38\u5e02\u573a\u98de\u901f\u53d1\u5c55\uff0c\u6570\u5b57\u5316\u8f6c\u578b\u8d8b\u52bf\u660e\u663e\uff0c\u8be5\u65c5\u6e38\u96c6\u56e2\u4ee5\u5176\u524d\u77bb\u6027\u7684\u773c\u5149\uff0c\u5e0c\u671b\u53ef\u4ee5\u5bf9\u5176\u4f20\u7edf\u8425\u9500\u8fd0\u8425\u65b9\u5f0f\u8fdb\u884c\u5347\u7ea7\u6539\u9020\u3002\u4f46\u4e5f\u9762\u4e34\u5982\u4e0b\u6311\u6218\uff1a<\/p>\n\n\n\n<ol 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class=\"wp-block-heading\"><strong>[Objectifs du projet]<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u6574\u5408\u73b0\u6709\u6570\u636e\uff0c\u642d\u5efa\u4f1a\u5458\u6570\u636e\u57fa\u7840\u5e73\u53f0\uff0c\u5b9e\u73b0\u5bf9\u6570\u636e\u7684\u7edf\u4e00\u7ba1\u7406\u3002<\/li>\n\n\n\n<li>\u642d\u5efa\u4ece\u524d\u7aef\u81f3\u540e\u7aef\u7684\u5b8c\u6574\u7528\u6237\u94fe\u8def\uff0c\u591a\u7ef4\u5ea6\u6536\u96c6\u6807\u7b7e\uff0c\u4e30\u6ee1\u7528\u6237\u753b\u50cf\uff0c\u5efa\u7acb\u66f4\u5168\u65b9\u4f4d\u7684\u7528\u6237\u89c6\u91ce\uff0c\u5b9e\u73b0\u66f4\u4e2a\u6027\u5316\u7684\u8425\u9500\u3002<\/li>\n\n\n\n<li>\u6253\u901a\u7ebf\u4e0a\u3001\u7ebf\u4e0b\uff0c\u4f18\u5316\u4f1a\u5458\u5728\u7ebf\u4e0a\u7ebf\u4e0b\u8054\u52a8\u4f53\u9a8c\uff0c\u5e26\u6765\u66f4\u597d\u4f1a\u5458\u4f53\u9a8c\uff0c\u63d0\u5347\u4f1a\u5458\u8425\u9500\u6548\u7387\u548c\u7ed3\u679c\u3002<\/li>\n\n\n\n<li>\u89c4\u5212\u4f1a\u5458\u751f\u547d\u5468\u671f\u53ca\u4f1a\u5458\u5fe0\u8bda\u5ea6\u57f9\u517b\uff0c\u63d0\u5347\u4f1a\u5458\u9500\u552e\u8f6c\u5316\u548c\u8d2d\u4e70\u3002<\/li>\n\n\n\n<li>\u57fa\u4e8eSCRM\u8fdb\u884c\u5168\u6e20\u9053\u6574\u5408\uff0c\u4f1a\u5458\u8425\u9500\u6c34\u5e73\u8fc8\u5165\u66f4\u9ad8\u5c42\u6b21\u3002<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u3010\u9879\u76ee\u9762\u4e34\u6311\u6218\u3011<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u6570\u636e\u5206\u6563\u5728\u7ebf\u4e0a\u7ebf\u4e0b\uff0c\u6563\u843d\u5728\u5404\u4e2a\u6e20\u9053\uff0c\u6570\u636e\u5f62\u5f0f\u7ed3\u6784\u96f6\u6563\uff0c\u6d89\u53ca\u6570\u636e\u65b9\u53ca\u4f9b\u5e94\u5546\u591a\uff0c\u5185\u5916\u90e8\u534f\u8c03\u53ca\u914d\u5408\u96be\u5ea6\u975e\u5e38\u5927\u3002<\/li>\n\n\n\n<li>\u7b56\u5212\u53ca\u5f00\u53d1\u65e2\u9700\u8981\u6ee1\u8db3\u65c5\u6e38\u884c\u4e1a\u7279\u6027\uff0c\u4ee5\u53ca\u89e3\u51b3\u670d\u52a1\u8fc7\u7a0b\u4e2d\u7684\u5b9e\u9645\u95ee\u9898\uff1b\u540c\u65f6\u8fd8\u8981\u4e3a\u672a\u6765\u5b9e\u73b0\u66f4\u9ad8\u5c42\u7ea7\u522b\u7684\u4f1a\u5458\u4e2d\u5fc3\u53ca\u4f1a\u5458\u8425\u9500\u5960\u5b9a\u57fa\u7840\uff0c\u5bf9\u9879\u76ee\u7b56\u5212\u5f00\u53d1\u7684\u7efc\u5408\u80fd\u529b\u548c\u5168\u5c40\u89c6\u91ce\u8981\u6c42\u6bd4\u8f83\u9ad8\u3002<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>[Strat\u00e9gie et mise en \u0153uvre]<\/strong><\/h2>\n\n\n\n<p>\u7ecf\u8fc7\u4e0e\u5ba2\u6237\u7684\u76ee\u524d\u9700\u6c42\u548c\u9879\u76ee\u613f\u666f\uff0c\u7ed3\u5408Webpower Dmartech\u7684\u6807\u51c6\u7248\u529f\u80fd\uff0cWebpower\u6280\u672f\u4e13\u5bb6\u57fa\u4e8e\u8be5\u65c5\u6e38\u96c6\u56e2\u9700\u6c42\u7b56\u5212\u548c\u5b9a\u5236\u5f00\u53d1\u4e00\u6574\u5957\u4f1a\u5458\u8425\u9500\u7cfb\u7edf\uff0c\u6574\u5408\u4e86\u7ebf\u4e0a\u7ebf\u4e0a\u6e20\u9053\uff0c\u6253\u901a\u4e86\u7ebf\u4e0a\u7ebf\u4e0b\u8054\u5408\u8425\u9500\u573a\u666f\u3002\u540c\u65f6\u4f18\u5316\u4ece\u524d\u7aef\u7528\u6237\u63a5\u89e6\u5230\u540e\u7aef\u7528\u6237\u8fd0\u8425\u7684\u6574\u4e2a\u4f1a\u5458\u8425\u9500\u94fe\u8def\uff0c\u5b9e\u73b0\u5bf9\u5ba2\u6237\u4fe1\u606f\u641c\u96c6\u3001\u6570\u636e\u7edf\u4e00\u7ba1\u7406\u3001\u4f1a\u5458\u4e2a\u6027\u5316\u8425\u9500\u7684\u76ee\u6807\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Un,&nbsp;<\/strong><strong>Regroupement des clients en amont pour cr\u00e9er un groupe d'adh\u00e9rents centralis\u00e9<\/strong><\/h3>\n\n\n\n<p>\u8be5\u65c5\u6e38\u96c6\u56e2\u60f3\u8981\u628a\u4ece\u5404\u4e2a\u7ec8\u7aef\u83b7\u53d6\u7684\u65c5\u6e38\u7ec8\u7aef\u5ba2\u6237\u96c6\u4e2d\u5728\u4e00\u8d77\u8fdb\u884c\u7ef4\u62a4\uff0c\u5efa\u7acb\u81ea\u5df1\u7684\u4f1a\u5458\u4e2d\u5fc3\u6c60\u3002Webpower\u4ece\u4e0e\u7528\u6237\u63a5\u89e6\u7684\u524d\u7aef\u4e24\u5927\u5165\u53e3\uff08\u5b98\u7f51\u3001\u5fae\u4fe1\uff09\u7740\u624b\uff0c\u642d\u5efa\u4f1a\u5458\u4e2d\u5fc3\u548c\u79ef\u5206\u5546\u57ce\u4f53\u7cfb\uff0c\u5b9e\u73b0\u4ece\u5438\u5f15\u4f1a\u5458\u6ce8\u518c\uff0c\u5230\u7559\u5b58\u7528\u6237\u7684\u76ee\u7684\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u5728PC\u7aef\u548c\u5fae\u4fe1\u7aef\u540c\u6b65\u642d\u5efa\u4f1a\u5458\u4e2d\u5fc3\uff0c\u5b9e\u73b0\u4f1a\u5458\u57fa\u7840\u7ba1\u7406<\/strong><\/li>\n<\/ol>\n\n\n\n<p>\u65e0\u8bba\u662f\u4ecePC\u7aef\u5b98\u7f51\u6765\u7684\u7528\u6237\uff0c\u8fd8\u662f\u5fae\u4fe1\u7aef\u7528\u6237\uff0c\u5747\u53ef\u4ee5\u65b9\u4fbf\u5730\u6ce8\u518c\u6210\u4e3a\u4f1a\u5458\u3002\u5728\u4f1a\u5458\u4e2d\u5fc3\u9875\u9762\uff0c\u8bbe\u7f6e\u4e86\u65c5\u6e38\u5546\u57ce\u3001\u79ef\u5206\u5546\u57ce\u3001\u6211\u7684\u8ba2\u5355\u3001\u79ef\u5206\u8ba2\u5355\u3001\u4f1a\u5458\u6743\u76ca\u3001\u5728\u7ebf\u5ba2\u670d\u7b49\u5b8c\u5584\u7684\u57fa\u7840\u4f1a\u5458\u7ba1\u7406\u529f\u80fd\uff0c\u663e\u793a\u4f1a\u5458\u6240\u6709\u57fa\u7840\u4fe1\u606f\u3001\u79ef\u5206\u8bb0\u5f55\u3001\u79ef\u5206\u8ba2\u5355\u3001\u7b49\u7ea7\u53d8\u66f4\u8bb0\u5f55\u7b49\u4fe1\u606f\u3002\u57fa\u4e8e\u4f1a\u5458\u4e2d\u5fc3\u9875\u9762\uff0c\u8be5\u65c5\u6e38\u96c6\u56e2\u53ef\u4ee5\u9010\u6b65\u5c06\u4ee5\u5f80\u5206\u6563\u7684\u7528\u6237\u805a\u96c6\u5230\u4f1a\u5458\u4e2d\u5fc3\u5e76\u5728\u7ebf\u4e0a\u5b8c\u6210\u5bf9\u4f1a\u5458\u7684\u96c6\u4e2d\u7ba1\u7406\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/2022\/06\/jf2.png\" alt=\"\" class=\"wp-image-4022\"\/><figcaption class=\"wp-element-caption\">PC\u7aef\u4f1a\u5458\u4e2d\u5fc3\u622a\u56fe<\/figcaption><\/figure><\/div>\n\n\n<p>\u5728\u5546\u57ce\u4e2d\uff0c\u540e\u53f0\u53ef\u4ee5\u8fdb\u884c\u5305\u542b\u57fa\u7840\u914d\u7f6e\u3001\u5546\u54c1\u7ba1\u7406\u3001\u8ba2\u5355\u7ba1\u7406\u3001\u5ba2\u670d\u7ba1\u7406\uff0c\u5546\u57ce\u5e7f\u544a\u3001\u63a8\u5e7f\u6587\u7ae0\u5185\u5bb9\u7b49\u529f\u80fd\u5b9e\u73b0\uff0c\u4ece\u5546\u54c1\u5c55\u793a\u5230\u4e0b\u5355\u8d2d\u4e70\u3001\u7269\u6d41\u914d\u9001\u7b49\u4e00\u7ad9\u5f0f\u7684\u8fd0\u8425\u7ba1\u7406\u3002\u5e76\u8bbe\u7f6e\u4e25\u683c\u6e05\u6670\u7684\u6743\u9650\u7ba1\u7406\uff0c\u7ba1\u7406\u5458\u8d26\u53f7\u53ef\u4ee5\u770b\u5230\u5168\u91cf\u6570\u636e\u4e14\u8fdb\u884c\u914d\u7f6e\uff0c\u95e8\u5e97\u4ec5\u53ef\u770b\u5230\u81ea\u8eab\u6570\u636e\u5e76\u914d\u7f6e\u9009\u62e9\u81ea\u8eab\u95e8\u5e97\u3002<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>\u7075\u6d3b\u79ef\u5206\u5546\u57ce\u4f53\u7cfb\uff0c\u5438\u5f15\u7528\u6237\u6ce8\u518c\u548c\u4fdd\u6301\u4f1a\u5458\u6d3b\u8dc3\u5ea6<\/strong><\/li>\n<\/ol>\n\n\n\n<p>\u4f1a\u5458\u4e2d\u5fc3\u7684\u642d\u5efa\u53ea\u662f\u5de5\u5177\uff0c\u5982\u4f55\u5438\u5f15\u7528\u6237\u5230\u4f1a\u5458\u4e2d\u5fc3\u5e76\u8f6c\u5316\u4e3a\u4f1a\u5458\u624d\u662f\u5173\u952e\u3002Webpower\u4e3a\u8be5\u65c5\u6e38\u96c6\u56e2\u5f00\u53d1\u4e86PC\u7aef\u79ef\u5206\u5546\u57ce\u4ee5\u53ca\u624b\u673a\u5fae\u4fe1\u7aefH5\u79ef\u5206\u5546\u57ce\uff0c\u57fa\u4e8e\u7075\u6d3b\u7684\u79ef\u5206\u673a\u5236\uff0c\u5e2e\u52a9\u5176\u6301\u7eed\u7ec6\u5206\u4f1a\u5458\u6ce8\u518c\u3001\u4e92\u52a8\u5e76\u7559\u5b58\uff0c\u4fdd\u6301\u4f1a\u5458\u7684\u6d3b\u8dc3\u5ea6\u3002<\/p>\n\n\n\n<p>\u5728\u4f1a\u5458\u70b9\u51fb\u79ef\u5206\u5546\u57ce\u6309\u94ae\u8fdb\u5165\u9875\u9762\uff1b\u53ef\u4ee5\u70b9\u51fb\u9875\u9762\u4e2d\u7684\u7b5b\u9009\u6761\u4ef6\u7b5b\u9009\u51fa\u7b26\u5408\u81ea\u5df1\u5fc3\u4eea\u7684\u5546\u54c1\uff1b\u70b9\u51fb\u5546\u54c1\u8fdb\u5165\u5546\u54c1\u8be6\u60c5\uff0c\u6839\u636e\u5df2\u6709\u79ef\u5206\u6570\u91cf\u9009\u62e9\u5151\u6362\u5546\u54c1\uff0c\u7cfb\u7edf\u914d\u7f6e\u76f8\u5e94\u6536\u8d27\u5730\u5740\u4fe1\u606f\u751f\u6210\u8ba2\u5355\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u9762\uff0c\u57fa\u4e8e\u4e0d\u540c\u6e20\u9053\u4ee5\u53ca\u7528\u6237\u884c\u4e3a\u8d4b\u4e88\u4e0d\u540c\u79ef\u5206\u5956\u52b1\uff0c\u6bd4\u5982\u8bf4\u4f1a\u5458\u6ce8\u518c\u53ef\u4ee5\u62ff\u79ef\u5206\u3001\u5173\u6ce8\u53ef\u4ee5\u62ff\u79ef\u5206\u3001\u8d2d\u4e70\u6d88\u8d39\u62ff\u79ef\u5206\u3001\u751f\u65e5\u5956\u52b1\u53ef\u4ee5\u83b7\u5f97\u79ef\u5206\u7b49\u7b49\u3002\u540c\u65f6\u4e3a\u79ef\u5206\u8ba1\u7b97\u548c\u5151\u6362\u8bbe\u7f6e\u5408\u7406\u903b\u8f91\uff0c\u6bd4\u5982\u8bf4\u4f1a\u5458\u5728\u751f\u65e5\u65f6\u6ce8\u518c\u6210\u4e3a\u4f1a\u5458\u5e76\u6d88\u8d39\uff0c\u7cfb\u7edf\u5c06\u4ec5\u4f1a\u4ece\u4e2d\u9009\u62e9\u79ef\u5206\u6700\u5927\u9879\u8fdb\u884c\u8bb0\u5f55\uff0c\u5e2e\u52a9\u4f01\u4e1a\u63a7\u5236\u6210\u672c\u3002<\/p>\n\n\n\n<p>\u53e6\u4e00\u65b9\u9762\uff0c\u6839\u636e\u65c5\u6e38\u884c\u4e1a\u7279\u6b8a\u8425\u9500\u9700\u6c42\uff0c\u7cfb\u7edf\u53ef\u5b9e\u73b0\u4f01\u4e1a\u5bf9\u79ef\u5206\u89c4\u5219\u7684\u7075\u6d3b\u8c03\u6574\u548c\u5206\u914d\u3002\u4f8b\u5982\uff0c\u5728\u65c5\u6e38\u6de1\u5b63\u7684\u65f6\u5019\uff0c\u4e3a\u4e86\u9f13\u52b1\u7528\u6237\u6ce8\u518c\u53ca\u6d88\u8d39\uff0c\u53ef\u4ee5\u65e2\u7ed9\u7528\u6237\u6ce8\u518c\u79ef\u5206\uff0c\u53c8\u7ed9\u6d88\u8d39\u79ef\u5206\u7b49\uff0c\u4f01\u4e1a\u53ef\u4ee5\u6839\u636e\u4e1a\u52a1\u60c5\u51b5\uff0c\u8fdb\u884c\u7075\u6d3b\u7684\u79ef\u5206\u89c4\u5219\u8c03\u6574\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Deux,&nbsp;<\/strong><strong>Exploiter les caract\u00e9ristiques de WeChat pour approfondir l'op\u00e9ration d'adh\u00e9sion<\/strong><\/h3>\n\n\n\n<p>\u5728\u4f1a\u5458\u4e2d\u5fc3\u7cfb\u7edf\u4e2d\uff0c\u6211\u4eec\u4e0d\u4f46\u53ef\u4ee5\u5b8c\u6210\u7fa4\u53d1\u6d88\u606f\u3001\u81ea\u52a8\u56de\u590d\u3001\u81ea\u5b9a\u4e49\u83dc\u5355\u3001\u6d88\u606f\u7ba1\u7406\u3001\u7d20\u6750\u7ba1\u7406\u3001\u6a21\u677f\u7ba1\u7406\u7b49\u5fae\u4fe1\u5e73\u53f0\u57fa\u7840\u64cd\u4f5c\uff0c\u8fd8\u8fdb\u4e00\u6b65\u6df1\u5316\u5bf9\u5fae\u4fe1\u6e20\u9053\u7684\u8fd0\u8425\u3002<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li 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class=\"translation-block\"><strong>\u56db\u3001&nbsp;<\/strong><strong>\u8d34\u5408\u65c5\u6e38\u5b9e\u9645<\/strong><strong>\u4e1a\u52a1\u573a\u666f\u9700\u6c42\uff0c\u5b9a\u5236\u5f00\u53d1\u89e3\u51b3\u65b9\u6848<\/strong><\/p>\n\n\n\n<p>\u5728\u5fae\u4fe1H5\u4f1a\u5458\u4e2d\u5fc3\uff0c\u6211\u4eec\u8fd8\u4e3a\u8be5\u65c5\u6e38\u96c6\u56e2\u4f1a\u5458\u7cfb\u7edf\u8bbe\u7f6e\u4e86\u666e\u901a\u7528\u6237\u6743\u9650\u4e0e\u5458\u5de5\u6743\u9650\u3002\u4e3a\u4e86\u8d34\u5408\u65c5\u6e38\u4e1a\u52a1\u5b9e\u9645\u9700\u6c42\uff0c\u5458\u5de5\u7528\u6237\u76f8\u8f83\u4e8e\u666e\u901a\u7528\u6237\u589e\u8bbe\u4e86\u4e24\u9879\u5458\u5de5\u72ec\u6709\u529f\u80fd\uff1a\u4e8c\u7ef4\u7801\u6d77\u62a5\u548c\u8c03\u67e5\u95ee\u5238\u3002<\/p>\n\n\n\n<ol 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start=\"2\" class=\"wp-block-list\">\n<li><strong>\u4e3a\u95e8\u5e97\u626b\u7801\u5173\u6ce8\u7528\u6237\u5b9a\u5236\u5206\u914d\u5ba2\u670d\uff0c\u8ba9\u670d\u52a1\u4e2a\u6027\u5316<\/strong><\/li>\n<\/ol>\n\n\n\n<p>\u521a\u63d0\u5230\uff0c\u7528\u6237\u901a\u8fc7\u626b\u63cf\u95e8\u5e97\u4e8c\u7ef4\u7801\u6216\u8005\u5176\u4ed6\u6e20\u9053\u5173\u6ce8\u516c\u4f17\u53f7\uff0c\u8be5\u65c5\u6e38\u96c6\u56e2\u4f1a\u6709\u4e0d\u540c\u7684\u95e8\u5e97\uff0c\u4ece\u4e0d\u540c\u95e8\u5e97\u626b\u7801\u6765\u7684\u7528\u6237\uff0c\u4f1a\u76f8\u5e94\u7684\u5206\u914d\u8be5\u95e8\u5e97\u7684\u5ba2\u670d\uff0c\u5982\u679c\u8be5\u95e8\u5e97\u91cc\u7684\u5ba2\u670d\u670d\u52a1\u5df2\u6ee1\uff0c\u5219\u4f1a\u7ed9\u5ba2\u6237\u5206\u914d\u9ed8\u8ba4\u5ba2\u670d\u3002\u57fa\u4e8e\u8fd9\u4e2a\u5206\u914d\u903b\u8f91\uff0c\u5ba2\u670d\u53ef\u4ee5\u63d0\u4f9b\u66f4\u52a0\u4e2a\u6027\u5316\u7684\u670d\u52a1\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.webpowerx.com\/wp-content\/uploads\/2024\/10\/image-11.gif\" alt=\"\" class=\"wp-image-27039\"\/><\/figure>\n\n\n\n<p><strong>[Faits marquants et innovations]<\/strong><\/p>\n\n\n\n<ol 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projet]<\/strong><\/h2>\n\n\n\n<p>\u65c5\u6e38\u884c\u4e1a\u7684\u84ec\u52c3\u53d1\u5c55\u8d8b\u52bf\u52bf\u4e0d\u53ef\u6321\uff0c\u4eba\u4eec\u5bf9\u65c5\u6e38\u7684\u9700\u6c42\u589e\u957f\uff0c\u76f4\u63a5\u5e26\u52a8\u65c5\u6e38\u4e1a\u7684\u5feb\u901f\u53d1\u5c55\uff0c\u4f46\u662f\u65c5\u6e38\u884c\u4e1a\u957f\u671f\u7c97\u653e\u5f0f\u7684\u4f20\u7edf\u8fd0\u8425\u548c\u8425\u9500\u65b9\u5f0f\uff0c\u6781\u5927\u4e86\u5f71\u54cd\u529b\u65c5\u6e38\u884c\u4e1a\u7684\u5ba2\u6237\u54cd\u5e94\u6548\u7387\u548c\u670d\u52a1\u6c34\u5e73\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u65c5\u884c\u793e\u6765\u8bf4\uff0c\u4e0e\u65f6\u4ff1\u8fdb\uff0c\u6574\u5408\u591a\u6e20\u9053\u6570\u636e\u6e90\uff0c\u81ea\u5efaSCRM\u6570\u636e\u4e2d\u5fc3\uff0c\u4ee5\u7edf\u4e00\u7684\u4f1a\u5458\u4e2d\u5fc3\u7a97\u53e3\u5411\u5ba2\u6237\u4f9b\u9ad8\u8d28\u91cf\u4f1a\u5458\u670d\u52a1\u548c\u4e2a\u6027\u5316\u8425\u9500\uff0c\u53ef\u4ee5\u66f4\u597d\u7684\u6ee1\u8db3\u65c5\u6e38\u987e\u5ba2\u671f\u671b\u548c\u9700\u6c42\uff0c\u4e3a\u4f01\u4e1a\u5f00\u8f9f\u5d2d\u65b0\u7684\u5c40\u9762\u3002\u8be5\u65c5\u6e38\u96c6\u56e2\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\uff0c\u6562\u4e8e\u7a81\u7834\uff0c\u4ece\u96f6\u5f00\u59cb\u5efa\u7acb\u4f1a\u5458\u6570\u636e\u4e2d\u5fc3\uff0c\u4e3a\u5176\u672a\u6765\u57fa\u4e8e\u6570\u636e\u505a\u5168\u6e20\u9053\u4e2a\u6027\u5316\u8425\u9500\u5960\u5b9a\u4e86\u57fa\u7840\uff0c\u4e3a\u5176\u672a\u6765\u53d1\u5c55\u5360\u636e\u9886\u5148\u4f18\u52bf\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"translation-block\">D\u00e9claration des droits de Webpower<br>Webpower China Tous droits r\u00e9serv\u00e9s.<\/p>\n<\/blockquote>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>[Un groupe d'agences de voyage internationales (appel\u00e9 \u201cGroupe touristique\u201d) a \u00e9t\u00e9 cr\u00e9\u00e9 dans les ann\u00e9es 90, adh\u00e9rant au principe \u201csinc\u00e8re et amical, les clients d'abord, la r\u00e9putation d'abord, 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