{"id":27120,"date":"2022-06-30T00:04:00","date_gmt":"2022-06-29T16:04:00","guid":{"rendered":"https:\/\/www.webpowerx.com\/?p=27120"},"modified":"2025-02-14T02:43:35","modified_gmt":"2025-02-13T18:43:35","slug":"b2b%e4%bc%81%e4%b8%9a%e4%b8%93%e5%9c%ba%ef%bc%9a2022%e5%b9%b4%ef%bc%8c%e8%90%a5%e9%94%80%e5%a6%82%e4%bd%95%e5%ae%9e%e7%8e%b0%e4%bb%a5%e5%ae%a2%e6%88%b7%e4%b8%ba%e4%b8%ad%e5%bf%83","status":"publish","type":"post","link":"https:\/\/www.webpowerx.com\/es\/articulos\/27120\/","title":{"rendered":"Sesi\u00f3n empresarial B2B: \u00bfC\u00f3mo puede el marketing estar \"centrado en el cliente\" en 2022?"},"content":{"rendered":"<p>\u4ee5\u5f80\u6211\u4eec\u63d0\u5230B2B\u4f01\u4e1a\u5728\u6570\u5b57\u5316\u8f6c\u578b\u4e2d\u4f1a\u9047\u5230\u4ec0\u4e48\u75db\u70b9\uff0c\u603b\u4f1a\u8bf4\u5230\u65e0\u6cd5\u5b9e\u9645\u8ddf\u8e2a\u5ba2\u6237\u5177\u4f53\u52a8\u4f5c\u3001\u65e0\u6cd5\u6839\u636e\u573a\u666f\u8bbe\u7f6e\u4e0d\u540c\u8425\u9500\u65c5\u7a0b\u3001\u7ebf\u7d22\u96be\u4ee5\u7edf\u4e00\u5904\u7406\u3001\u7ebf\u7d22\u4ef7\u503c\u96be\u4f30\u91cf\u8fd9\u4e9b\u3002&nbsp;\u4f46\u4eca\u5929\uff0c\u6211\u4eec\u60f3\u5148\u804a\u804aB2B\u4e70\u5bb6\u7684\u5fc3\u7406\uff0cB2B\u4f01\u4e1a\u5949\u4e3a\u5723\u7ecf\u7684\u201c\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u201d\uff0c\u771f\u7684\u505a\u5230\u4e86\u5417\uff1f<\/p>\n\n\n\n<h2 class=\"wp-block-heading translation-block\">\u4e00\u3001<strong>59\uff05\u7684B2B\u4e70\u5bb6\u4e0d\u592a\u4fe1\u4efb\u9500\u552e<\/strong><\/h2>\n\n\n\n<p class=\"translation-block\">\u636eHubSpot 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class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/640-9.png\" alt=\"\" class=\"wp-image-6856\"\/><\/figure><\/div>\n\n\n<p>\u5728\u6700\u521d\u54a8\u8be2\u8fc7\u7a0b\u4e2d\uff0cB2B\u4e70\u5bb6\u4f1a\u9047\u5230\u5404\u79cd\u5404\u6837\u7684\u8bdd\u672f\u53ca\u9009\u62e9\uff0c\u82e5\u9500\u552e\u4eba\u5458\u53ea\u662f\u4e00\u5473\u60f3\u8981\u63a8\u51fa\u4ea7\u54c1\uff0c\u800c\u6ca1\u7ad9\u5728\u7ed9\u4ed6\u4eec\u89e3\u51b3\u95ee\u9898\u7684\u7acb\u573a\u4e0a\uff0c\u65e0\u7591\u662f\u52a0\u5267\u4e86\u4ed6\u4eec\u7684\u7126\u8651\uff0c\u66f4\u96be\u63d0\u4fe1\u4efb\u4e24\u5b57\u4e86\u3002<\/p>\n\n\n\n<p>\u5c31\u5982\u5f7c\u5f97\u00b7\u5fb7\u9c81\u514b\u66fe\u8bf4\uff1a\u201c\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u524d\u63d0\u662f\uff0c\u6211\u4eec\u8981\u5148\u641e\u6e05\u695a\u8c01\u662f\u6211\u4eec\u7684\u5ba2\u6237\uff0c\u8c01\u53c8\u51b3\u5b9a\u7740\u6211\u4eec\u4f01\u4e1a\u672a\u6765\u7684\u53d1\u5c55\u3002\u7ee7\u800c\uff0c\u8861\u91cf\u5546\u54c1\u4ef7\u503c\u7684\u524d\u63d0\u662f\uff0c\u5b83\u80fd\u591f\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4ec0\u4e48\u6837\u7684\u4ef7\u503c\u201d\u3002<\/p>\n\n\n\n<p>\u6240\u4ee5\u6211\u4eec\u9700\u8981\u6784\u5efa\u7528\u6237\u4f53\u9a8c\uff0c\u5728\u5e2e\u52a9\u5ba2\u6237\u51cf\u5c11\u7126\u8651\u65f6\uff0c\u51cf\u8f7b\u4ed6\u4eec\u7684\u5de5\u4f5c\u8d1f\u62c5\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dos,<strong>\u4ee5\u201c\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u201d\u4e0d\u662f\u6f02\u4eae\u53e3\u53f7<\/strong><\/h2>\n\n\n\n<p>\u4f46\u8fc7\u5f80\u4e0d\u7ba1\u662f\u6d88\u8d39\u8005\u8fd8\u662f\u9500\u552e\u65b9\uff0c\u90fd\u542c\u5230\u8fc7\u201c\u987e\u5ba2\u662f\u4e0a\u5e1d\u201d\u8fd9\u53e5\u8bdd\uff0c\u5230\u5982\u4eca\u6f14\u53d8\u4e3a\u201c\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u201d\uff0c\u5176\u5b9e\u4e07\u53d8\u4e0d\u79bb\u5176\u5b97\uff0c\u4e0d\u8fc7\u6709\u7684\u4f01\u4e1a\u5728\u5207\u5b9e\u843d\u5730\uff0c\u800c\u6709\u4e9b\u4f01\u4e1a\u53ea\u5f53\u6210\u4e86\u6b3a\u9a97\u81ea\u5df1\u7684\u5723\u7ecf\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u6709\u8c03\u7814\u62a5\u544a\u8868\u660e\uff0c<strong>\u5728\u6700\u7ec8\u5b8c\u6210\u8d2d\u4e70\u4e4b\u524d\uff0c\u5ba2\u6237\u4e0e\u4f01\u4e1a\u4e3b\u52a8\u548c\u88ab\u52a8\u63a5\u89e6\u7684\u6b21\u6570\u603b\u8ba1\u8d85\u8fc712\u6b21\uff0c\u6362\u53e5\u8bdd\u8bf4\uff0c\u8fd912\u6b21\u4e2d\u7684\u6bcf\u4e00\u6b21\u63a5\u89e6\u5bf9\u4e8e\u6700\u7ec8\u6210\u5355\u90fd\u975e\u5e38\u91cd\u8981\u3002<\/strong>\u66f4\u4f55\u51b5\u76f8\u8f83\u4e8eB2C\u884c\u4e1a\uff0cB2B\u5ba2\u6237\u7684\u8ba4\u77e5\u548c\u51b3\u7b56\u94fe\u8def\u66f4\u957f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1020\" height=\"614\" src=\"https:\/\/www.webpowerx.com\/wp-content\/uploads\/2024\/10\/image-21.png\" alt=\"\" class=\"wp-image-27151\"\/><figcaption class=\"wp-element-caption\">*\u56fe\u6765\u6e90Gartner\u7814\u7a76\u62a5\u544a<\/figcaption><\/figure>\n\n\n\n<p>\u4e3a\u4e86\u521b\u9020\u66f4\u591a\u7684\u5ba2\u6237\uff0cB2B\u4f01\u4e1a\u9700\u8981\u53bb\u5168\u9762\u6316\u6398\u5ba2\u6237\u6df1\u5c42\u6b21\u7684\u9700\u6c42\uff0c\u8986\u76d6\u5ba2\u6237\u4ece\u6700\u521d\u7684\u641c\u7d22\u5230\u9009\u5b9a\u4f9b\u5e94\u5546\u7684\u5168\u8fc7\u7a0b\u3002&nbsp;\u5355\u7eaf\u9760\u8fc7\u5f80\u6536\u96c6\u7528\u6237\u53cd\u9988\u53ca\u4e00\u5957\u8bdd\u672f\uff0c\u5df2\u7ecf\u5f88\u96be\u6253\u52a8\u8eab\u7ecf\u767e\u6218\u7684\u5ba2\u6237\uff0c\u6570\u5b57\u5316\u65f6\u4ee3\uff0c\u4f01\u4e1a\u6bd4\u8fc7\u5f80\u66f4\u9700\u8981\u505a\u5230\u201c\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u201d\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading translation-block\">\u4e09\u3001<strong>\u8ba9\u8425\u9500\u4ee5\u66f4\u61c2\u5ba2\u6237\u7684\u5f62\u5f0f\u51fa\u73b0<\/strong><\/h2>\n\n\n\n<p>\u6709\u4e00\u8bf4\u4e00\uff0c\u5728\u7528\u6237\u4f53\u9a8c\u4e0a\uff0cB2C\u4f01\u4e1a\u786e\u5b9e\u8d70\u5230\u4e86\u524d\u5217\uff0c\u5143\u6c14\u68ee\u6797\u3001\u82b1\u897f\u5b50\u7b49\u54c1\u724c\u7684\u5d1b\u8d77\u4e5f\u662f\u4f50\u8bc1\u3002\u636e\u7814\u7a76\u62a5\u544a\uff0c90%\u7684\u4e70\u5bb6\u5e0c\u671bB2B\u7f51\u7ad9\u80fd\u63d0\u4f9b\u4e0eB2C\u76f8\u4f3c\u7684\u8d2d\u7269\u4f53\u9a8c\u3002\u57c3\u68ee\u54f2\u8c03\u7814\u4e5f\u663e\u793a\uff0c\u6709\u4e09\u5206\u4e4b\u4e00\u7684B2B\u4f01\u4e1a\u5ba2\u6237\u5728\u8fc7\u53bb\u4e00\u5e74\u5185\u63d0\u9ad8\u4e86\u5bf9\u4e8e\u4f53\u9a8c\u7684\u671f\u5f85\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/640-2-3.png\" alt=\"\" class=\"wp-image-6852\"\/><\/figure><\/div>\n\n\n<p>B2B\u60f3\u8981\u505a\u5230\u201c\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u201d\u5c11\u4e0d\u4e86\u7cbe\u51c6\u7684\u7528\u6237\u753b\u50cf\uff0c\u5728\u505a\u7528\u6237\u753b\u50cf\u524d\uff0c\u6211\u4eec\u9700\u8981\u56de\u5f52\u5230\u4e1a\u52a1\u5e94\u7528\uff0c\u4ece\u4e09\u4e2a\u95ee\u9898\u5165\u624b\uff1a<\/p>\n\n\n\n<p><strong>1. \u76ee\u6807\u4eba\u7fa4\u662f\u8c01\uff1f<\/strong><\/p>\n\n\n\n<p><strong>2. \u76ee\u6807\u4eba\u7fa4\u60f3\u8981\u89e3\u51b3\u4ec0\u4e48\uff1f<\/strong><\/p>\n\n\n\n<p><strong>3. \u6211\u4eec\u51c6\u5907\u5982\u4f55\u6267\u884c\u7b56\u7565\uff1f<\/strong>&nbsp;<\/p>\n\n\n\n<p>\u5728\u4e86\u89e3\u6784\u5efa\u7528\u6237\u753b\u50cf\u671f\u671b\u8fbe\u5230\u4ec0\u4e48\u6837\u7684\u8425\u9500\u6548\u679c\u4e4b\u540e\uff0c\u80fd\u66f4\u597d\u548c\u5ba2\u6237\u4ea7\u751f\u4e92\u52a8\u3002&nbsp;<\/p>\n\n\n\n<p 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class=\"translation-block\">\u5ba2\u6237\u67d0\u4e9b\u7410\u788e\u800c\u5bb9\u6613\u5ffd\u7565\u7684\u52a8\u4f5c\uff0c\u88ab\u6536\u96c6\u5728\u52a8\u6001\u6807\u7b7e\u540e\uff0c\u80fd\u66f4<strong>\u7cbe\u51c6\u7684\u5b9a\u4f4d\u8425\u9500\u7ebf\u7d22\uff0c\u9500\u552e\u4eba\u5458\u4e5f\u80fd\u9488\u5bf9\u6027\u7684\u53bb\u8ddf\u8fdb\u5ba2\u6237\u3002<\/strong><\/p>\n\n\n\n<p class=\"translation-block\">\u63a5\u7740\u901a\u8fc7<strong>\u9884\u8bbe\u6253\u5206\u89c4\u5219<\/strong>\uff0c\u80fd<strong>\u8bc6\u522b\u6f5c\u5ba2\u4e2d\u7684\u9ad8\u8d28\u91cf\u7528\u6237\uff0c\u5b9a\u5411\u89c4\u5212\u6e05\u6670\u7684\u8425\u9500\u65c5\u7a0b\uff0c\u591a\u89e6\u70b9\u5e03\u5c40\u8054\u52a8\uff0c\u6839\u636e\u5ba2\u6237\u9700\u6c42\uff0c\u5411\u5ba2\u6237\u8f93\u9001\u4e2a\u6027\u5316\u5185\u5bb9\uff0c<\/strong>\u8fd8\u53ef\u4ee5\u53cd\u590d\u8fed\u4ee3\u4f18\u5316\u89e6\u70b9\uff0c<strong>\u5c06\u6210\u719f\u5ea6\u9ad8\u7684\u7ebf\u7d22\u81ea\u52a8\u5206\u914d\u7ed9\u9500\u552e\uff0c\u63d0\u5347\u9500\u552e\u7684\u6548\u7387\uff0c\u540c\u65f6\u63d0\u9ad8\u6f5c\u5728MQL\u5230SQL\u7684\u8f6c\u5316\u3002<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/640-4-2.png\" alt=\"\" class=\"wp-image-6854\"\/><\/figure><\/div>\n\n\n<p class=\"translation-block\">\u5c31\u62ff\u4f1a\u8bae\u8425\u9500\u4e3a\u4f8b\uff0c\u4f5c\u4e3aB2B\u4f01\u4e1a\u975e\u5e38\u91cd\u8981\u7684\u8425\u9500\u624b\u6bb5\uff0c\u5176\u4e2d\u6d89\u53ca\u5230<strong>\u4f1a\u8bae\u7684\u9080\u7ea6\u62a5\u540d\u3001\u4f1a\u524d\u63d0\u9192\u3001\u4f1a\u8bae\u7684\u7b7e\u5230\u4e0e\u53cd\u9988<\/strong>\u7b49\u7b49\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.webpowerchina.com\/wp-content\/uploads\/640-5-2.png\" alt=\"\" class=\"wp-image-6855\"\/><\/figure><\/div>\n\n\n<p>\u7528\u6237\u901a\u8fc7\u626b\u63cf\u4e8c\u7ef4\u7801\u62a5\u540d\uff0c\u5728\u586b\u5199\u8868\u5355\u4e4b\u540e\u53d1\u9001\u6a21\u677f\u6d88\u606f\u63d0\u9192\uff0c\u4f1a\u4e3a\u5176\u589e\u52a0\u76f8\u5173\u884c\u4e3a\u6807\u7b7e\uff0c\u4f1a\u8bae\u7ed3\u675f\u540e24\u5c0f\u65f6\u5185\uff0c\u4f1a\u5b9a\u5411\u53d1\u9001\u90ae\u4ef6EDM\u63d0\u9192\u7528\u6237\u4e0b\u8f7d\u4f1a\u8bae\u76f8\u5173\u8d44\u6599\uff0c\u5207\u5b9e\u4e3a\u7528\u6237\u53c2\u4f1a\u7684\u6bcf\u4e00\u6b65\u8fdb\u884c\u8003\u8651\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>B2B\u8425\u9500\u662f\u4e00\u4e2a\u5e9e\u5927\u7684\u5de5\u7a0b\uff0c\u6bcf\u4e2a\u73af\u8282\u90fd\u606f\u606f\u76f8\u5173\uff0c\u4e3a\u4e86\u66f4\u597d\u7684\u670d\u52a1\u5ba2\u6237\uff0c\u9700\u8981\u53bb\u6d1e\u5bdf\u5ba2\u6237\u672c\u8eab\u771f\u6b63\u7684\u9700\u6c42\uff0c\u5229\u7528\u8425\u9500\u81ea\u52a8\u5316\u6280\u672f\u91cd\u5efa\u4e0e\u5ba2\u6237\u7684\u5bf9\u8bdd\u901a\u9053\uff0c\u4ece\u5e2e\u52a9\u5ba2\u6237\u89e3\u51b3\u95ee\u9898\u7684\u89d2\u5ea6\u51fa\u53d1\uff0c\u6253\u9020\u66f4\u667a\u80fd\u7684\u5ba2\u6237\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p class=\"translation-block\"><strong>Webpower<\/strong>\u8425\u9500\u81ea\u52a8\u5316\u5e73\u53f0\uff0c\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u5b9e\u73b0\u83b7\u5ba2\u76ee\u6807\uff0c\u4e5f\u80fd\u5b9e\u73b0\u957f\u671f\u6570\u5b57\u8425\u9500\u4f53\u7cfb\u7684\u642d\u5efa\u3002<strong>\u901a\u8fc7\u6d1e\u5bdf\u5168\u6e20\u9053\u7528\u6237\uff0c\u501f\u52a9\u7528\u6237\u753b\u50cf\u548c\u6253\u5206\u4f53\u7cfb\uff0c\u6253\u901a\u8425\u9500\u94fe\u8def\uff0c\u5b9e\u73b0\u5404\u73af\u8282\u548c\u90e8\u95e8\u7684\u5bc6\u5207\u914d\u5408\uff0c\u8ba9\u8425\u9500\u6570\u636e\u6d41\u8f6c\u8d77\u6765\uff0c\u5c06\u201c\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u201d\u843d\u5230\u5b9e\u5904\u3002<\/strong><\/p>\n\n\n\n<p><strong>Marketing inteligente Webpower<\/strong><\/p>\n\n\n\n<p>Como proveedor integral de servicios de marketing digital para empresas, Webpower posee submarcas como iDigitalForce y DmartechForce, y est\u00e1 profundamente comprometida en los campos de la automatizaci\u00f3n del marketing, el marketing de afiliaci\u00f3n SCRM, el marketing por correo electr\u00f3nico y el marketing de dominios privados. Webpower ayuda a las empresas a crear un circuito cerrado de marketing a trav\u00e9s de un mapeo de \"marketing inteligente\".<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"translation-block\">Declaraci\u00f3n de derechos de Webpower<br>Webpower China Todos los derechos reservados.<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>En el pasado, cuando mencion\u00e1bamos los puntos d\u00e9biles que las empresas B2B encontrar\u00edan en la transformaci\u00f3n digital, siempre habl\u00e1bamos de la incapacidad de realizar un seguimiento real de las acciones espec\u00edficas de los clientes, la incapacidad de configurar diferentes estrategias de marketing [...] en funci\u00f3n de los escenarios.<\/p>","protected":false},"author":4,"featured_media":34291,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[61,56,58,62],"class_list":["post-27120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-cases","tag-b2b","tag-scrm","tag-58","tag-62"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webpowerx.com\/es\/wp-json\/wp\/v2\/posts\/27120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webpowerx.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webpowerx.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webpowerx.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webpowerx.com\/es\/wp-json\/wp\/v2\/comments?post=27120"}],"version-history":[{"count":1,"href":"https:\/\/www.webpowerx.com\/es\/wp-json\/wp\/v2\/posts\/27120\/revisions"}],"predecessor-version":[{"id":34047,"href":"https:\/\/www.webpowerx.com\/es\/wp-json\/wp\/v2\/posts\/27120\/revisions\/34047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webpowerx.com\/es\/wp-json\/wp\/v2\/media\/34291"}],"wp:attachment":[{"href":"https:\/\/www.webpowerx.com\/es\/wp-json\/wp\/v2\/media?parent=27120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webpowerx.com\/es\/wp-json\/wp\/v2\/categories?post=27120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webpowerx.com\/es\/wp-json\/wp\/v2\/tags?post=27120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}