{"id":27112,"date":"2022-06-07T00:04:00","date_gmt":"2022-06-06T16:04:00","guid":{"rendered":"https:\/\/www.webpowerx.com\/?p=27112"},"modified":"2025-02-12T14:50:22","modified_gmt":"2025-02-12T06:50:22","slug":"%e6%9f%90%e5%b7%a5%e4%b8%9a%e5%88%b6%e9%80%a0%e4%bc%81%e4%b8%9a%ef%bc%9a%e5%b7%a7%e7%94%a8%e5%b0%8f%e7%a8%8b%e5%ba%8f%ef%bc%8c%e6%89%93%e7%a0%b4%e4%bc%a0%e7%bb%9f%e5%88%b6%e9%80%a0%e4%b8%9a%e8%90%a5","status":"publish","type":"post","link":"https:\/\/www.webpowerx.com\/es\/articulos\/27112\/","title":{"rendered":"Una empresa de fabricaci\u00f3n industrial: uso inteligente de peque\u00f1os procedimientos para romper la maldici\u00f3n del marketing de fabricaci\u00f3n tradicional"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>[Antecedentes del proyecto]<\/strong><\/h2>\n\n\n\n<p>\u8fd9\u662f\u4e00\u4e2a\u5168\u6c11\u8425\u9500\u7684\u75af\u72c2\u5e74\u4ee3\uff0c\u5bf9\u4f01\u4e1a\u6765\u8bf4\u4e5f\u662f\u5982\u6b64\uff0c\u65e0\u8bba\u662f\u4f9b\u7ed9\u4fa7\u8fd8\u662f\u9700\u6c42\u4fa7\uff0c\u4e00\u573a\u53c8\u4e00\u573a\u9769\u65b0\u6084\u7136\u4e0a\u6f14\u3002<\/p>\n\n\n\n<p>\u4e0d\u8981\u4ee5\u4e3a\u5728B2C\u4f01\u4e1a\u73a9\u8f6c\u8425\u9500\u82b1\u6837\u7684\u65f6\u5019B2B\u4f01\u4e1a\u53ea\u80fd\u4e00\u65c1\u9ed8\u9ed8\u56f4\u89c2\uff0c\u8fd9\u4e0d\uff0c\u8fd9\u5bb6\u5de5\u4e1a\u5236\u9020\u4f01\u4e1a\uff08\u4fdd\u5bc6\u8d77\u89c1\uff0c\u4ee5\u4e0b\u7edf\u79f0\u4e3aA\u516c\u53f8\uff09\u5c31\u4e3a\u6211\u4eec\u5c55\u73b0\u4e86\u4e00\u5bb6\u5236\u9020\u578b\u4f01\u4e1a\u7684\u8425\u9500\u5de7\u601d\uff0c\u6240\u8c13\u56db\u4e24\u62e8\u5343\u65a4\uff0c\u4ee5\u5c0f\u6295\u5165\u64ac\u52a8\u5927\u56de\u62a5\uff0c\u6700\u7ec8\u4e3aB2B\u4f01\u4e1a\u6253\u5f00\u8425\u9500\u65b0\u8def\u5f84\u3002<\/p>\n\n\n\n<p>\u4f46\u662f\uff0cA\u516c\u53f8\u66fe\u4e0e\u5f53\u65f6\u4f17\u591a\u7684\u5236\u9020\u578b\u4f01\u4e1a\u4e00\u6837\uff0c\u5728\u4e13\u4e1a\u9886\u57df\u4e4b\u5916\u7684\u5927\u4f17\u5173\u6ce8\u5ea6\u5e76\u4e0d\u9ad8\uff1b\u5927\u91cf\u6570\u636e\u6c89\u6dc0\u5728CRM\u7cfb\u7edf\u4e2d\uff0c\u5c1a\u672a\u5145\u5206\u6316\u6398\u5229\u7528\uff1b\u8425\u9500\u624b\u6bb5\u8f83\u4e3a\u4f9d\u8d56B2B\u4f01\u4e1a\u666e\u904d\u91c7\u7528\u7684\u90ae\u4ef6\u4e0e\u77ed\u4fe1\u6e20\u9053\u3002<\/p>\n\n\n\n<p>\u4f5c\u4e3a\u5bcc\u6709\u521b\u65b0\u7cbe\u795e\u7684\u4f01\u4e1a\uff0cA\u516c\u53f8\u5f00\u59cb\u601d\u8003\uff0c\u5982\u4f55\u9010\u4e00\u89e3\u51b3\u4e0a\u8ff0\u95ee\u9898\uff0c\u505a\u597d\u4e2d\u56fd\u5e02\u573a\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>[Estrategia y aplicaci\u00f3n]<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1<\/strong><strong>\u3001\u9879\u76ee\u7b56\u7565<\/strong><\/h3>\n\n\n\n<p>\u636e2019\u5e745\u6708\u7684\u6570\u636e\u663e\u793a\uff0c\u73b0\u5982\u4eca\u5fae\u4fe1\u7528\u6237\u6570\u91cf\u5df2\u9ad8\u8fbe11\u4ebf\uff0c\u5b8c\u6210\u4ece\u9ad8\u6536\u5165\u7fa4\u4f53\u5411\u5927\u4f17\u5316\u7fa4\u4f53\u8f6c\u53d8\u3002\u57fa\u4e8e\u5e9e\u5927\u7684\u7528\u6237\u7fa4\u4f53\u3001\u8d85\u5f3a\u7684\u53ca\u65f6\u4e92\u52a8\u6027\u3001\u70b9\u5bf9\u70b9\u4e14\u591a\u6837\u5316\u7684\u5c55\u73b0\u65b9\u5f0f\uff0c\u5fae\u4fe1\u9635\u5730\u88ab\u5404\u5927\u54c1\u724c\u770b\u505a\u662f\u5e03\u5c40\u4f20\u64ad\u7684\u91cd\u8981\u4e00\u73af\u3002<\/p>\n\n\n\n<p 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class=\"translation-block\">Al mismo tiempo, los amigos que fueron compartidos pueden seguir compartiendo, <strong>realizar la fisi\u00f3n m\u00faltiple, obtener m\u00e1s informaci\u00f3n sobre los clientes potenciales. 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class=\"translation-block\">\u4e3a\u4e86\u9488\u5bf9\u6027\u5730\u89e3\u51b3\u8fd9\u4e00\u95ee\u9898\uff0c<strong>\u5fae\u4fe1\u5c0f\u7a0b\u5e8f\u5728\u5f00\u53d1\u4e2d\u52a0\u5165\u4e86\u8ffd\u8e2a\u529f\u80fd\uff0c\u8bbe\u5b9a\u76f8\u5e94\u7684\u8ffd\u8e2a\u89c4\u5219\uff0c\u5b9e\u73b0\u5728\u7528\u6237\u6765\u6e90\u4e4b\u4e2d\uff0c<\/strong>\u5728\u5fae\u4fe1\u5c0f\u7a0b\u5e8f\u5b98\u65b9\u540e\u53f0\u7edf\u8ba1\u4e5f\u80fd\u540c\u6b65\u9002\u914d\u3002<\/p>\n\n\n\n<p>\u8fd9\u6837\u4e00\u6765\uff0c\u501f\u7531\u5fae\u4fe1Open ID\uff0c\u5c31\u53ef\u5b9e\u73b0\u90ae\u4ef6\u2014\u77ed\u4fe1\u2014\u5fae\u4fe1\u4e09\u5927\u6e20\u9053\u7684\u6570\u636e\u6253\u901a\uff0c\u5168\u7f51\u8eab\u4efd\u8bc6\u522b\u5b9a\u4f4d\uff0c\u771f\u6b63\u505a\u5230\u201c\u77e5\u5df1\u77e5\u5f7c\u201d\u3002<\/p>\n\n\n\n<p><strong>\uff083\uff09\u56de\u5f52\u70b9\uff1a\u8425\u9500\u4e0e\u9500\u552e<\/strong><\/p>\n\n\n\n<p>\u9879\u76ee\u7684\u6267\u884c\u5230\u8fd9\u91cc\u8fd8\u8fdc\u6ca1\u6709\u7ed3\u675f\u3002<\/p>\n\n\n\n<p>\u4e0d\u540c\u7528\u6237\u5728A\u516c\u53f8\u7684\u5fae\u4fe1\u5c0f\u7a0b\u5e8f\u4e0a\u8fdb\u884c\u4e86\u54ea\u4e9b\u884c\u4e3a\u52a8\u4f5c\uff1f\u8fd9\u4e9b\u884c\u4e3a\u52a8\u4f5c\u53ef\u4ee5\u53cd\u6620\u7528\u6237\u600e\u6837\u7684\u6d3b\u8dc3\u5ea6\uff1f\u4ee3\u8868\u54ea\u4e9b\u7528\u6237\u5177\u6709\u8f83\u9ad8\u7684\u8f6c\u5316\u6f5c\u8d28\uff1f<\/p>\n\n\n\n<p>\u4e0d\u540c\u7528\u6237\u5173\u6ce8\u4e86\u5fae\u4fe1\u5c0f\u7a0b\u5e8f\u4e0a\u7684\u54ea\u4e9b\u6587\u7ae0\uff1f\u4ed6\u4eec\u80cc\u540e\u6709\u600e\u6837\u7684\u6f5c\u5728\u9700\u6c42\uff1f\u53ef\u4ee5\u8fdb\u884c\u600e\u6837\u7684\u4e1a\u52a1\u5f15\u5bfc\uff1f<\/p>\n\n\n\n<p>\u901a\u8fc7\u7528\u6237\u884c\u4e3a\u8ffd\u8e2a\uff0c\u4e0a\u8ff0\u95ee\u9898\u53ef\u4ee5\u8f7b\u800c\u6613\u4e3e\u83b7\u5f97\u7b54\u6848\uff0c\u8fd9\u4e9b\u5c06\u4e3aA\u516c\u53f8\u7684\u518d\u8425\u9500\u4e0e\u4e1a\u52a1\u9500\u552e\u5e26\u6765\u6781\u5177\u4ef7\u503c\u7684\u6307\u5bfc\u610f\u4e49\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>[Aspectos destacados e innovaciones]<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1<\/strong><strong>\u3001\u8425\u9500\u65b9\u6cd5\u6ca1\u6709\u56fa\u5b9a\u8303\u5f0f\uff0c\u767d\u732b\u9ed1\u732b\u8bba\u540c\u6837\u9002\u7528<\/strong><\/h3>\n\n\n\n<p>\u4e0d\u7ba1\u9ed1\u732b\u767d\u732b\uff0c\u80fd\u6349\u8001\u9f20\u7684\u5c31\u662f\u597d\u732b\u3002\u5e02\u9762\u4e0a\u5927\u591a\u6570\u5c0f\u7a0b\u5e8f\u90fd\u662fB2C\u4f01\u4e1a\u642d\u5efa\u7684\uff0cA\u516c\u53f8\u4ee5B2C\u7684\u65b9\u5f0f\u505aB2B\u8425\u9500\uff0c\u4e3aB2B\u4f01\u4e1a\u63d0\u4f9b\u4e86\u5f88\u597d\u7684\u53c2\u7167\u2014\u2014\u53ea\u8981\u4e0e\u5b9e\u9645\u4e1a\u52a1\u76f8\u7ed3\u5408\uff0c\u65e0\u8bba\u662ftoB\u8fd8\u662ftoC\uff0c\u5fae\u4fe1\u5c0f\u7a0b\u5e8f\u540c\u6837\u4e5f\u80fd\u73a9\u8f6c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2<\/strong><strong>\u3001\u7528\u6237\u5168\u94fe\u8def\u884c\u4e3a\u8ffd\u8e2a\uff0c\u6253\u901a\u6e20\u9053\u58c1\u5792<\/strong><\/h3>\n\n\n\n<p>\u8fdb\u5165\u5c0f\u7a0b\u5e8f\u7684\u6bcf\u4e00\u6b21\u70b9\u51fb\u4e0e\u8bbf\u95ee\u884c\u4e3a\u90fd\u6df1\u5165\u5206\u6790\uff0c\u4e3a\u8de8\u6e20\u9053\u8425\u9500\u8d4b\u80fd\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u5c0f\u7a0b\u5e8f\u8eab\u4efd\u7ed1\u5b9a\u8fdb\u884c\u5168\u7f51\u8bc6\u522b\uff0c\u6839\u636e\u7528\u6237\u884c\u4e3a\u5206\u6790\uff0c\u5fae\u4fe1\u53ef\u6709\u9488\u5bf9\u6027\u5730\u53d1\u5e03\u6ee1\u8db3\u5176\u9700\u8981\u7684\u63a8\u6587\u3001\u6a21\u677f\u6d88\u606f\uff0c\u8f85\u52a9\u5c0f\u7a0b\u5e8f\uff1b\u9500\u552e\u4eba\u5458\u540c\u6837\u53ef\u8fdb\u884c\u6709\u9488\u5bf9\u6027\u7684\u56de\u8bbf\uff0c\u751a\u81f3\u53ef\u4ee5\u4e3b\u52a8\u544a\u77e5\u5c0f\u7a0b\u5e8f\u5de5\u5177\uff0c\u6839\u636e\u7528\u6237\u4fe1\u606f\u4e0e\u5c0f\u7a0b\u5e8f\u8fdb\u884c\u5339\u914d\uff1b\u90ae\u4ef6\u4e0e\u77ed\u4fe1\/\u5f69\u4fe1\u63a8\u5e7f\u4e5f\u80fd\u505a\u5230\u771f\u6b63\u7684\u5343\u4eba\u5343\u9762\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3<\/strong><strong>\u3001\u8282\u7701\u4eba\u529b\uff0c\u5e73\u8861\u6210\u672c\u4e0e\u6548\u7387<\/strong><\/h3>\n\n\n\n<p>\u501f\u7531Webpower Dmartech\u8425\u9500\u5e73\u53f0\uff0cA\u516c\u53f8\u53ef\u5728\u4e00\u4e2a\u5e73\u53f0\u4e0a\u5b9e\u73b0\u8de8\u6e20\u9053\u7684\u7d20\u6750\u7f16\u8f91\u4e0e\u53d1\u9001\u3002\u90ae\u4ef6\u62d6\u62fd\u5f0f\u7f16\u8f91\u5668\uff0c\u4e2a\u6027\u5316\u5fae\u4fe1\u6a21\u7248\u6d88\u606f\uff0c\u65e0\u9700\u501f\u52a9\u5f00\u53d1\u5373\u53ef\u8f7b\u677e\u5b9e\u73b0\u3002\u7075\u6d3b\u3001\u81ea\u7531\u7684\u7528\u6237\u7b5b\u9009\u673a\u5236\uff0c\u53ef\u4ee5\u5b9e\u73b0\u6e20\u9053\u95f4\u7684\u884c\u4e3a\u89e6\u53d1\uff0c\u8282\u7701\u5927\u91cf\u4eba\u529b\u6210\u672c\u3002<\/p>\n\n\n\n<p>\u4e0d\u4ec5\u5982\u6b64\uff0c\u901a\u8fc7\u7528\u6237\u5206\u6790\u8bc4\u7ea7\uff0c\u533a\u5206\u7528\u6237\u6d3b\u8dc3\u5ea6\u4e0e\u4ef7\u503c\u661f\u7ea7\uff0c\u53ef\u5224\u65ad\u540e\u7eed\u6295\u5165\u7a0b\u5ea6\uff0c\u4e3aA\u516c\u53f8\u5408\u7406\u5e73\u8861\u6210\u672c\uff0c\u63d0\u9ad8\u8f6c\u5316\u6548\u7387\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>[Resultados del proyecto]<\/strong><\/h2>\n\n\n\n<p>Webpower, un proveedor de servicios de marketing de afiliaci\u00f3n inteligente omnicanal, construy\u00f3 el applet de WeChat, el n\u00facleo del proyecto, y cooper\u00f3 con la empresa A para completar la comercializaci\u00f3n de todo el proyecto.La importancia de este caso de la empresa A radica en que, como empresa manufacturera t\u00edpica, sus demandas son muy representativas, y por supuesto, la empresa A ha entregado un extraordinario Hoja de respuestas, el ROI del peque\u00f1o programa de WeChat es 2 veces superior al del canal tradicional.<\/p>\n\n\n\n<p>La empresa A ha cambiado su enfoque de la fabricaci\u00f3n tradicional a la innovaci\u00f3n corporativa y el marketing de marca, utilizando el rentable applet WeChat como posici\u00f3n, junto con su propia autoridad e influencia de marca, para crear un ecosistema empresarial completo y benigno.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"translation-block\">Declaraci\u00f3n de derechos de Webpower<br>Webpower China Todos los derechos reservados.<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>\u3010Antecedentes del proyecto\u3011 Esta es una era loca de marketing universal, tambi\u00e9n para las empresas, tanto del lado de la oferta como del lado de la demanda, una tras otra innovaci\u00f3n escenificada silenciosamente. [...]<\/p>","protected":false},"author":4,"featured_media":27124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[65],"class_list":["post-27112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-cases","tag-65"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webpowerx.com\/es\/wp-json\/wp\/v2\/posts\/27112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webpowerx.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webpowerx.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webpowerx.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webpowerx.com\/es\/wp-json\/wp\/v2\/comments?post=27112"}],"version-history":[{"count":1,"href":"https:\/\/www.webpowerx.com\/es\/wp-json\/wp\/v2\/posts\/27112\/revisions"}],"predecessor-version":[{"id":34071,"href":"https:\/\/www.webpowerx.com\/es\/wp-json\/wp\/v2\/posts\/27112\/revisions\/34071"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webpowerx.com\/es\/wp-json\/wp\/v2\/media\/27124"}],"wp:attachment":[{"href":"https:\/\/www.webpowerx.com\/es\/wp-json\/wp\/v2\/media?parent=27112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webpowerx.com\/es\/wp-json\/wp\/v2\/categories?post=27112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webpowerx.com\/es\/wp-json\/wp\/v2\/tags?post=27112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}